Social media analytics serves as a powerful tool for deciphering and understanding the intricate patterns of your audience's online interactions. It provides invaluable insights that act as a compass in navigating the complex landscape of social media, helping you effectively engage with likes, shares, and comments. With it, you can fine-tune your marketing strategies, understand your audience better, and make decisions that actually move the needle for your brand. The post Social Media Analytics Deep Dive <span >Metrics That Matter</span> For Marketing Managers appeared first on S ..read more

The utilisation of Advanced Google Ads strategies emerges as a fundamental element for securing a substantial return on investment (ROI) through digital marketing avenues. By allowing advertisements to be prominently displayed across Google search results, YouTube, and the vast network of websites within the Google Display Network, Google Ads presents a prime opportunity for businesses aiming to enhance their lead generation, improve conversion rates, and meet ambitious marketing objectives. The post How To Leverage <span >Advanced Google Ads</span> To Improve ROI appeared first on ..read more

Understand the role of E-E-A-T & YMYL to shape future SEO. Learn Google's latest criteria for evaluating website content: Expertise, Authoritativeness, Trustworthiness & Experience. The post The Future of SEO: Understanding The Role Of <span >E-E-A-T and YMYL </span> factors appeared first on Sprocket Digital ..read more

‍In the digital age, online reviews have become a cornerstone of a business's reputation. They are the bread and butter of your customer relationships, serving as the lifeblood of your company's online reputation. However, not all reviews are positive, and you'll inevitably encounter negative feedback. For any Business Owner, a negative review can be a hard pill to swallow, but it's crucial to handle it with grace and professionalism. The post Tackling the Challenge: How to Respond to a <span >1 Star Review</span> on Google My Business appeared first on Sprocket Digital ..read more

Facebook Messenger has become an integral part of our daily lives with many of us using this for our daily communication with friends and businesses utilising it as part of its customer service. While it facilitates easy and convenient connections with other users, it has also become a space for scammers attempting to exploit unsuspecting […] The post How to Identify <span >Phishing Scams</span> on Facebook Messenger appeared first on Sprocket Digital ..read more

Recently, scammers have been using almost indiscernible branding and language from one of the world’s biggest social media platforms, and these phishing scams have been landing in email inbox trays more regularly than ever. Facebook phishing scams look like the real thing, tricking users into revealing their login information to gain access to their account, […] The post Gone Phishing: A Guide to Identifying <span >Facebook Email Scams</span> appeared first on Sprocket Digital ..read more

One of our favourite new ways to improve content visibility and reach for our clients at Sprocket Digital is by optimising for Google’s ‘People Also Ask’ feature. The post A Guide to <span >Google's People Also Ask</span> appeared first on Sprocket Digital ..read more

Email automation refers to the process of automatically sending predefined email messages to specific recipients at predetermined times – or in response to certain triggers or actions. The post How To Streamline <span >Email Marketing</span> with Automation appeared first on Sprocket Digital ..read more

Facebook ads grant us the opportunity to get creative with our advertising; using both images and videos to specifically target various user demographics. Here are our beginner tips for getting started with Facebook advertising on your way to ad greatness with the help of Sprocket Digital.   Use Various Formats A variety of unique Facebook […] The post <span >How To Get Started</span> with Facebook Ad Design appeared first on Sprocket Digital ..read more

For over 10 years, video has been used as an effective tool for digital marketing, to drive awareness, engagement and sales. As part of content marketing, video has become an affordable and accessible communication medium, especially with the evolution of social media, in particular Facebook, Instagram, Snapchat and TikTok. In this quick guide, we are […] The post <span >A Guide To Video Marketing:</span> What Are Its Stages and The Different Types Of Videos appeared first on Sprocket Digital ..read more