Diversifying where your business is being seen is incredibly important in today’s digital landscape. It helps you appear in many places and connect with diverse audiences. When working with businesses, we constantly seek effective ways to promote products and services. While Google Ads is often the most obvious choice as it dominates the search engine market, Microsoft Advertising (formerly Bing Advertising) holds its ground as an alternative, commanding 12% of the query volume.   We acknowledge the importance of exploring different platforms to maximise your objective, ROI (return o ..read more

Conquer the Digital Marketplace: SEO – Your Secret Weapon Standing out in the bustling 2024 digital marketplace can feel like winning the lottery. Don’t worry! A powerful tool lurks beneath your fingertips: SEO. Utilising this you can optimise your website for search engines and their users, and attract ideal customers straight to your door. SEO (search engine optimisation) might seem technical, but understanding its key aspects and how to implement them goes a long way. An SEO professional can guide you in following SEO best practice to improve your online presence, helping focus your effort ..read more

2024 Social Media Marketing Predictions We have yet again wrapped up another year of social media advertising, and what a bizarre year it has been. Meta released their newest app ‘Threads’, and rolled out some impressive new AI features for advertisers. Pinterest released several new product updates. LinkedIn improved the functionality of posting for businesses allowing business pages to schedule posts. And of course, there was a multitude of changes with Twitter rebranding to X adding to the chaos. 2023 was jam-packed, it is hard to say what will happen in 2024. We’ve done some sleuthing in t ..read more

2024 Social Media Predictions We have yet again wrapped up another year, and what a crazy year it has been. Meta released their newest app ‘Threads’, rolled out some impressive new AI features for advertisers, Pinterest released a number of new product updates, Linkedin improved the functionality of posting for businesses allowing business pages to schedule posts, and of course there was a multitude of changes with Twitter rebranding to X adding to the chaos. With all that being jammed packed into one year, it is hard to say what will happen in 2024. Below, we’ve done some sleuthing and we’re ..read more

Since the first clickable banner went live online in 1994 the world of digital marketing has continued to change and evolve. In recent years artificial intelligence (AI) has emerged as a game-changing tool to help businesses connect with customers. As a result, we are operating in an age where almost every platform, campaign and ad type has some form of AI audience targeting baked in. At the core of this AI revolution is data, and lots of it, however not all data is made equal. In this blog, we are aiming to demystify artificial intelligence and explain the role that good quality data plays in ..read more

Tips, Tricks and Common Scams to Avoid in 2023. Over 3.4 million scam phishing emails are sent every day and in a world where they are becoming increasingly complex and sophisticated, it is getting harder and harder to protect your accounts. Depending on the structure of the scam and the account that was hacked it can be a long, frustrating, and sometimes fruitless process to get access to these accounts again, making prevention a critical component of cybersecurity for businesses of any size. To help, we’ve gone ahead and noted down some of our top tips that you can implement today to protect ..read more

The Benefits of Investing in Advertising During Economic Downturns We get it. It’s a struggle out there for many businesses right now, with operating expenses rising and the cost of living crisis hitting customers – making it harder and harder to win new business and keep existing customers spending with you. Factors like these, plus the uncertainty around the election, can make things tough for some businesses, …but they don’t have to be. In fact, if businesses invest in advertising during an economic downturn, research has shown they can actually come out stronger on the other side. How can ..read more

In today’s digital age, having a strong online presence is crucial for businesses of all sizes. Your Google Business Profile (formerly known as Google My Business) is a powerful tool that can help you reach local customers, improve your online visibility, and drive more traffic to your physical store. In this quick 10-step guide, we’ll explore how to optimise your Google Business Profile in 2023 to stay ahead of the competition and make the most of this valuable platform. Claim and Verify Your Profile The first step in optimising your Google Business Profile is to claim and verify it. If you h ..read more

Before we break down SEO vs.SEM let’s define the terms. What is SEO and SEM? SEO, or Search Engine Optimization, attracts organic (FREE), traffic to your website. We do this by targeting specific keywords that customers may use to search for your products or services and show up on search engine results pages (SERP). SEM, or Search Engine Marketing, refers to paying or bidding on specific keywords and phrases that are applied to paid ads, driving customers to your products or services, and showing up on search engine results pages (SERP). Many business owners have heard digital marketers sa ..read more

Voice Search – a 2023 update The number of users using their voice to search has been increasing in recent years. We are seeing the capabilities and technology around voice search continue to leap forward, with constant enhancements of artificial intelligence, the rise of A.I. chat assistants, like Chat GPT, and increasingly accurate algorithms. As a result, it is imperative as marketers that we are adapting in response. We’ve written about voice search before, but with all the changes since then it’s time for an update. So what does voice search mean for your business today? You can capitilis ..read more