Relationship marketing is a strategy that focuses on building relationships with customers that form trust over time. These days building relationships with customers is a huge part of marketing and helps build a good brand image ..read more

It's no secret that digital marketing is a great way to reach your customers in today's world where customers are constantly scrolling online. However, did you know it is also a great way to increase your customer loyalty? Platforms like MailChimp allow you to send personalized messages to customers making them feel more valued ..read more

Once you have done your research it’s time to get serious about what you want to achieve and how you plan on getting it. The classic saying goes; “if you fail to plan you can plan on failing”. Even though this is a historical statement, it is still appropriate in today’s ever-changing environment ..read more

It’s no secret that social media implementation takes time, planning and consistency. But a social media presence in most cases is important as part of your marketing mix. We’re not saying that you have to throw a load of money at it but a large number of the population use social media and it's important to be there ..read more

If you have a Facebook business page you have probably heard of Meta Business Suite. Meta Suite is a free tool that can help businesses connect with their target market. It integrates Instagram, Facebook, and messaging all into one place to make it easier for businesses to manage their social media accounts ..read more

It’s important to understand that each social platform needs different content. For example Facebook content maybe not always be suitable for Instagram or one ‘type’ of content might be better received on one platform than another. In this blog post we will be specifically discussing Instagram content ..read more

Most people these days have a smartphone and would spend a fair amount of time on it browsing the web and social media. Most people would spend more time on their phones than on their laptops or computer. Therefore, it is crucial that your website is mobile-friendly ..read more