There is a glamour often associated with a career in social media marketing. The buzz of influencer marketing, the drive for engagement by crafting creative content; and the quest to go viral by engaging followers to grow your fans. Amidst the realm of posting photos, creating reels and TikTok’s; stories; live video; comments; shares; and […] The post What is it like to work in social media? Chat with Maddison Pace. appeared first on NZIE ..read more

Ever been scrolling through social media and seen a small business talking about how sales have skyrocketed because a celeb or major influencer mentioned their brand? You’ve probably thought, “I wish that would happen to my business”. Sadly the chances of that happening to most businesses are pretty low. Of course, you could always try […] The post Influencer Marketing on a Budget: The Rise of Micro-Influencers appeared first on NZIE ..read more

Hey Siri, OK Google, Alexa! What’s voice search and why should I be paying attention? Voice search lets you carry out internet searches or commands by talking rather than typing. It is commonly used on cellphones, but is also available on laptops and desktop computers if you are using a search engine like Google and […] The post Hey Siri, OK Google, Alexa! Why and How to Optimise for Voice Search appeared first on NZIE ..read more

If you’ve ever lost a few hours watching Instagram Reels of celebs, cat videos on YouTube or people dancing on TikTok, you’ll know how engaging video can be. So are you using it in your digital marketing? If you aren’t you could be missing out. Why is video a good addition to your marketing strategy?  […] The post Captivate, Connect, Convert: The Power of Video in Digital Marketing appeared first on NZIE ..read more

This month, I checked out the webinar What’s in and What’s out in Social Media in 2024, hosted by Semrush. Hosted by industry experts: Cheska Castro, Jess Cook, Miri Buckland, and Julia Holmqvist: the webinar contained valuable insights and predictions for social media in 2024, and some interesting key takeaways about content creation, AI, engagement, […] The post Social Media Trends in 2024 appeared first on NZIE ..read more

Have you ever looked at people posting on Facebook and Instagram and thought I could make that post better? Perhaps you already rule the audience figures among your friends on social platforms and you’d love to do it for a job? Do you love playing around with taking pictures or video on your phone and […] The post Five reasons why you should pursue a career in social media marketing appeared first on NZIE ..read more

A Google Business Profile (GBP) is a free local listing on Google. It is a way to manage how your business shows up on Google Maps and in Search. It is most relevant and useful to businesses who serve customers or clients in a particular location or designated area and is an important way to […] The post Top tips to optimise your Google Business Profile.  appeared first on NZIE ..read more

Every business needs a good digital marketing strategy, whether you run it in-house or outsource to a digital marketing contractor or agency. But like any plan, there’s no real point to it, unless you are continuously measuring it against your desired outcomes. That’s why your strategy should include a series of marketing metrics that you … Digital Marketing metrics you should be keeping an eye on Read More » The post Digital Marketing metrics you should be keeping an eye on appeared first on NZIE ..read more

A webinar is an amalgamation of the word’s ‘web’ and ‘seminar’. It refers to an online presentation over the Internet using webinar software. Participants can generally join from anywhere in the world. Many organisations use webinars to educate, inform, and promote their products and services. They’re often conducted live and can be an effective tool … Webinars for effective lead generation Read More » The post Webinars for effective lead generation appeared first on NZIE ..read more

Do the blogs and social media posts you create follow a plan that makes sense for your business and drives things forward? Or do you find yourself posting in an ad hoc way, with bursts of content (some relevant, some totally random) some weeks and then nothing for months on end? Perhaps you aren’t utilising … The Power of a Well-Defined Digital Marketing Strategy Read More » The post The Power of a Well-Defined Digital Marketing Strategy appeared first on NZIE ..read more