Listen to the podcast or read the edited transcript below: The Role of Scenario Planning in Marketing Scenario planning is crucial for adapting to unpredictable challenges. It involves sitting down and creating multiple plausible future scenarios, then developing marketing strategies for each. This approach allows marketers to be more proactive rather than reactive, ensuring that marketing strategies remain effective despite any external or internal challenges. Some common challenges you are likely to face include: Low site traffic or site traffic declining Site traffic is not converting to s ..read more

Listen to the podcast or read the edited, short transcript below: Well, here we go – entering the 4th quarter of the year, which can sometimes be the most challenging for business owners and marketers. Q4 can be an intensely busy period for our e-commerce and retail clients;- however, it’s also just as busy for other businesses in our service-based industries as we enter peak gifting season and holiday festivities, affecting even sectors not traditionally tied to holiday sales. Staff and the team are booking in and taking annual leave during this time. Clients and customers typically have a c ..read more

Listen to the podcast or read the edited, short transcript below: There’s been a massive shift in the marketing landscape in 2023, with so much changing and updating and talk of AI, people losing jobs, social media changes with Threads and Twitter turning into X – it’s been a big year of change….and we’ve still got a few months to go! The massive amount of change has also meant that it’s been challenging to keep up with all the changes and the potential changes on the horizon. I’ve been keeping a close eye on the development of Google’s Search Generative Experience – which I’ll refer to from h ..read more

Listen to the podcast or read the edited, short transcript below: In the last week alone, I’ve spoken with two businesses that either aren’t using a CRM in their business – or aren’t using a CRM effectively. Both of these situations aren’t ideal, as both leave potential revenue on the table – one because they’re paying for a system they aren’t utilising effectively and the other that could save both time, money and resources by having this princess mapped out more efficiently. For these two businesses, simply grasping the core principles of a CRM and opting for a customised system can signific ..read more

Listen to the podcast or read the edited, short transcript below: “Spray and walk away” may work for driveway cleaners – but not with your content strategy. It’s commonplace to see a marketing team or business owners sink a lot of time, resources and budget into creating content, then only use that content once, not see results and move on to the next shiny object or tactic. This strategy is backward and wasteful. So let’s make an agreement that the  “spray and walk away” content strategy for your business ends today.  And then, we’ll aim to build a clearer roadmap towards your conte ..read more

Listen to the podcast or read the edited, short transcript below: Today we’re reflecting on Threads’ (quick) introduction as another social media platform. The main point I want to get across is that just because it’s new doesn’t mean your business needs to be using it. And this has been the question for lots of businesses this past week, how do I determine whether ‘Threads’ is something we need to jump on? Or any social media platform for that matter.   First up, what are ‘Threads’ anyway? ‘Threads’ is a new micro-blogging platform created by Meta, the owners of Facebook and Instagram.&n ..read more

Data and privacy are always big concerns when it comes to modern-day marketing – however, how much do you understand about this space and how it can affect your marketing strategy? If I were to tell you about Cookies – concerning your marketing, what would be the first thing you think of?  Chances are it wouldn’t be about data and privacy. So when Google announced changes around the use of cookies, I’m sure you’ll have no idea how this affects your business and what type of impact it has on your current strategy. First up, what even are Cookies? So this begs the question of what cookies ..read more

Listen to the podcast or read the edited, short transcript below:   “I was asked what I thought about the recession. I thought about it and decided not to take part.”  These are the famous words of Sam Walton, the founder of Walmart, who instinctively knew what every successful business owner and leader will know and understand – that market booms and market recessions are an inevitable part of life and running a business.  It can all look like doom and gloom if we look back into the history books, from the stock market crash of 1929, which then kicked off the Great Depression t ..read more

Listen to the podcast or read the edited, short transcript below: Earlier this month, Facebook released a summary of their ‘Five performance pillars’, and this report gives us a glimpse into the future of media and ad buying on the platform and how marketing teams and businesses need to adapt their media spending to ensure that you’re capitalising on the technology and not wasting potential return on investment. At Done By Nine, one of our core values is to provide clients with marketing solutions that move with industry elevations, and it’s constantly changing, so this report is an excellent ..read more

Listen to the podcast or read the edited, short transcript below: It’s a big day in the world of my marketing company, Done By Nine – as we’ve just launched our rebranded look.  So I thought it was fitting to look at why we’ve decided to make the change and also look at why companies generally consider rebrands – and what you need to understand before you take the project on. Why Rebrand in the First Place? There are a few reasons why a company may decide to undertake a rebrand: Firstly, imagine your company is like a person. Over time, we all change our styles, interests, and haircuts t ..read more