About 7 months ago I made the decision to take up a new challenge and move on from my Head of Marketing role to join Arkana Energy, one of the top 5 solar installation companies in Australia. My role there? Use AI, Automation and whatever other tools needed to help improve the business – from marketing, sales, operations – any part of the business that I could help move the needle and make a positive impact on. Plus of course, taking on the performance marketing and lead generation responsibilities and seeing how we can evolve that and the 5,000-7,000 enquiries we generate each month. So far ..read more

I can’t believe it’s been over 3-years since my last article or video posted here – coincidentally the same time as I started growing and scaling the marketing for Cluey Learning (ASX:CLU) which has become one of the fastest growing tech companies in Australia – raising a Series A and then going onto IPO – all in a few years. More on how we achieved that one day soon! In the meantime, here’s an interview I took part in which originally appeared on The Marketing Insider. Interview with Duncan Jones – Head of Marketing @ Cluey Learning In this exclusive we cover: Duncan’s day to day leading an ..read more

Of all the time and effort that is put into designing a website and using conversion rate optimisation to split test and improve it, not a lot of love goes into the thank you or success pages your visitors see after they have completed an action you want them to take and it’s a huge opportunity you should be taking advantage of. If your thank you pages look like something like this: Keep reading and i’ll outline 11 key ways you can improve the most under utilised part of your website, your thank you pages. #1. Reinforce The Sale After somebody has just completed a sale, an application or has ..read more

This article originally appeared as a guest post on JeffBullas.com. Whether we’re in a booming market or a recession there will be a lot of competitors that come and ultimately go out of business. As sad as it is for that company and their staff it is something you can take advantage of to grow and improve your own business. So you’ve just heard one of your competitors has gone out of business? Now what? Well, there are eight main tactics I would get started on straight away to make the most of that opportunity. 1. Create A Unique Offer For Their Customers It won’t be long before a lot of the ..read more

Aussie Broadband were a small telco servicing rural Australia and providing ADSL + Wireless Internet. With the nbn being rolled out across Australia to replace ADSL, Aussie Broadband utilised a third-party provider to sell nbn to it’s customers but over time, congestion within the network damaged their brand and the experience their customers were receiving. This left Aussie Broadband with a choice: they could either continue as they were and struggle to provide the quality of service they wanted, or they could evolve and build a nationwide nbn network that could compete with the big 4 t ..read more