With BERT and MUM, Google is introducing a new generation of algorithm updates that leverage AI and machine learning for a better search experience. Here is what it means for search engine optimisation. The post Natural Language Processing and SEO appeared first on First Digital ..read more

IndexNow can radically change content discovery for search engines by letting publishers push their content to instant indexing. Traditionally, Search Engines have always used pull methods to obtain website data. This simply means that search engines use crawlers to visit sites to pull the data from the server.  IndexNow is a new protocol introduced by […] The post What is IndexNow and Why Should You Care? appeared first on First Digital ..read more

FIRST Digital – a Sydney and Auckland-based digital marketing agency – has achieved Premier Partner status, the most exclusive tier of the Google Partners programme. The search engine giant recognises top-performing companies in each country which have the latest Google Ads expertise and have delivered on client growth and success. The newly revamped Google Partners […] The post FIRST Digital Earns 2022 Google Premier Partner Status appeared first on First Digital ..read more

Well, let me highlight a conversation between a hard-working, self-employed couple in their late 30s first… “We’re just not seeing the growth we want,” James said, looking dejectedly at Mary. “I feel like we’re spinning our wheels.” Mary nodded sympathetically. They had been struggling to grow their online revenue for some time now and were […] The post What to do when you feel stuck and your business seems to go nowhere? appeared first on First Digital ..read more

Does your Google Shopping performance stall?  Is your Return on ad spend constantly low? Are you hardly hitting break even on your campaigns? That’s bad… BUT… your present doesn’t need to be your future… Really? Y-E-S Ok, let me get started.  First of all, there are 3 ways to grow your business online Increase your […] The post How to use Google Shopping to increase site traffic without burning M-O-N-E-Y ? appeared first on First Digital ..read more

Find out how to optimise your social media platforms, understand how they are performing and use our recommended tools to help utilise your insights. The post Social Media Optimisation appeared first on First Digital ..read more

Wondering what is different about Google Discovery ads vs Display ads? Learn about 5 key features & how they can help you achieve your marketing objectives The post Display Ads vs Discovery Ads: What’s the Difference appeared first on First Digital ..read more

The post Welcome to FIRST Digital NZ – Raewyn Hodgson appeared first on First Digital ..read more

The post Welcome to FIRST Digital NZ – May Vo appeared first on First Digital ..read more

The post Server-Side Tagging with Google Tag Manager: Rebuilding Trust in Data Collection & (Re)Marketing Campaigns appeared first on First Digital ..read more