Rhythm, vines and brand activations
New Zealand Marketing Magazine
by Bernadette Basagre
6d ago
Summer festivals are a holiday staple for many young Kiwis, and though those festivalgoers have clocked off for another year, some brands are utilising this time to clock on.  For many a young New Zealander, Rhythm & Vines is the highlight of the Kiwi summer. The three-day musical extravaganza held in a Gisborne vineyard attracts around 88,000 attendees each year.  Unlike its contemporaries, Rhythm & Vines is seen as something of an It-festival, with many past attendees considering their experience unforgettable. Naturally, brands up and down the country flock to be associate ..read more
Visit website
Selling innovation in tight times
New Zealand Marketing Magazine
by Niko Kloeten
1w ago
Iconic local company Gallagher Group is synonymous with invention on the farm – and has a flourishing security technology business. How does it compete with the big budgets of global rivals? We had a chat over the fence with Security CMO Merv Williams. Headquartered in Hamilton, with more than 1,300 employees in 15 countries and selling to nearly 160, Gallagher Group is one of Aotearoa’s largest privately held companies. Ask the average New Zealander about it and they might mention the electric fence famously invented by its founder Bill Gallagher in the late 1930s.  Gallagher Animal Mana ..read more
Visit website
Tune in to the Super Bowl’s ad ideas
New Zealand Marketing Magazine
by Mikayla Hopkins
1w ago
Head of Marketing at Tracksuit, Mikayla Hopkins, believes the big game can help marketers score big with their strategies. Between the action-packed gridiron and the halftime show, this year’s Super Bowl proved it’s the equivalent of the Oscars for brands and marketers. As fans cheered the Chiefs’ overtime victory and swooned over Taylor Swift’s fairytale moment with its player Travis Kelce, marketers were glued to a different game, one that was playing for eyeballs.  With almost 125 million people watching, it’s no wonder a prized spot in the ‘big game’ is every marketer’s dream. Althoug ..read more
Visit website
Behind the scenes: Driving hotter sales over summer
New Zealand Marketing Magazine
by Bernadette Basagre
2w ago
When the mercury rises, telecommunications, alcohol and ice-cream campaigns can thrive, capturing the mood of the moment. This year, McDonald’s hit the road right alongside them. When Kiwis are out on road trips, swimming in the sea and taking well-deserved naps, getting our attention is tough, but some brands (ice-cream, anyone?) that encapsulate the essence of the Kiwi summer are successful in capturing the interest of those who’ve clocked off – and this summer, McDonald’s was one of them. Seeking to own the season, they engaged DDB Group Aotearoa, and the result was the ‘Driver Tax’ campaig ..read more
Visit website
The secret to becoming New Zealand’s favourite ad
New Zealand Marketing Magazine
by Carl Sarney
2w ago
As the best-loved campaigns of the summer show, consistent investment in powerful ideas is the key to rising above the rest. TRA is now in its fourth year of tracking New Zealand’s favourite ads. In that time, we’ve seen some campaigns come and go in the rankings, while others have consistently made it into the top 10.  Recently, we announced the favourite ads of summer 2023, and ASB secured first place for the third consecutive time. What’s driving this winning streak? The answer lies in ‘creative commitment’, a term coined by industry experts James Hurman and Peter Field, and it’s what ..read more
Visit website
It’s not easy being green
New Zealand Marketing Magazine
by Niko Kloeten
2w ago
As part of an industry-wide effort to reduce greenhouse gas emissions, advertising experts are getting together to recommend updated standards. Ad Net Zero launched in New Zealand in August last year with a five-point action plan designed to support the decarbonisation of developing, producing and running advertising in Aotearoa: Reduce operational carbon emissions.  Reduce emissions from advertising production.  Reduce emissions from media planning and buying.  Reduce emissions through awards and from events.  Harness advertising’s power to support behaviour change.  ..read more
Visit website
Rethinking integration: PR agencies roll with the changing tide
New Zealand Marketing Magazine
by Caitlin Salter
2w ago
Just as marketers are increasingly asked to manage more channels, partners and technology, PR agencies are having to offer more complex, integrated, multi-channel communications and marketing services. Caitlin Salter talks to a few at the top of their game. Providing an integrated strategy for clients differs from agency to agency. Digital and creative agencies are increasingly partnering up to unlock the full potential of both, with clients seeing streamlined processes and improved bottom lines.  Director of boutique PR agency Campbell & Co, Vinny Sherry, says he’s seen the shift in ..read more
Visit website
Finalists announced for the YouTube NZ Marketing Awards 2024
New Zealand Marketing Magazine
by NZ Marketing Team
2w ago
NZ Marketing magazine and  the NZ Marketing Association are thrilled to announce the finalists for the YouTube NZ Marketing Awards 2024. Now in their 33rd year, the Awards spotlight marketing excellence, recognising exceptional strategies, campaigns and individuals in New Zealand. Back in March, organisers put out the call, asking marketers in Aotearoa to wow us with their best work. They didn’t disappoint. A record number of entries were received across 32 categories. This year three new awards reflect the constantly evolving nature of this dynamic industry:  Best Use of Content Ma ..read more
Visit website
Out with the old, in with the gold(ie)
New Zealand Marketing Magazine
by Bernadette Basagre
3w ago
Newly launched investment platform Goldie is giving everyday Kiwis the opportunity to invest in something new: real gold bars. Not content with simply disrupting the investing industry, they’re also disrupting the traditional approach to marketing in this sector. How many people can say they own a real gold bar? Not many.  Co-founder and Director of investment platform Goldie, Cam Maclachlan, is big on breaking stigmas in the complicated realm that is finance, by giving Kiwis the opportunity to do investment differently – and he’s doing it through gold bars. “Disruption is a big thing tha ..read more
Visit website
Chronically online
New Zealand Marketing Magazine
by Bernadette Basagre
3w ago
Many people see being ‘addicted’ to the internet as a hindrance, but for Aaliyah Wattie, Junior Art Director at YoungShand, being online all the time is hugely helpful. With the world at our fingertips, agencies across the motu are tasked with competing for people’s attention on not only a local level, but also a global scale. Today’s creatives must come up with innovations that are several steps ahead of the international playing field.  Fortunately, Aaliyah Wattie has never been short of ideas. “I fell in love with being a creative because it’s creative and I’m creative,” she says.  ..read more
Visit website

Follow New Zealand Marketing Magazine on FeedSpot

Continue with Google
Continue with Apple
OR