A GA4 walk through, run by Chris Clarke (Technical Director – Traction Marketing) for the Tech Marketers group in Christchurch New Zealand 2023.  Sorry, the screen share seems to stop working a 37 minutes – not sure what happened there. The post GA4 Walk Through appeared first on Traction Marketing ..read more

In this resource, we’ll show you how to enhance your email communication, email delivery statistics and ensure your messages reach the intended inboxes, boosting your deliverability rates and making the most of Mailchimp’s capabilities. Accurate email delivery statistics are crucial for the success of your communication efforts by closely monitoring delivery rates, you gain insights into the effectiveness of your campaigns and understanding how many of your emails actually reach your recipients. Key points to note about Email Delivery Statistics: Your newsletters will appear ten times more p ..read more

You open your Google Business Profile, only to see that someone has posted a new, and not particularly glowing, review. Having put your heart and soul into your business, one- and two-star reviews can really sting as an owner. It can be hard not to take this feedback personally, and it can be even harder if you don’t feel as though the review was warranted, as it can do real harm to your online reputation. The obvious temptation is to remove the review… but is this possible? Secondly, and perhaps more importantly, is it wise? In this guide, we’ll walk you through all you need to know about de ..read more

Digital marketing is a data-driven industry. In the pursuit of the best possible results and the greatest return on investment, every single action is recorded, analysed and used to gain insights. Nowhere is the power of data more prevalent than in Google Ads. Between keywords, bid strategies, ad groups and budgets, there are a wealth of contributing factors to consider, and knobs and levers to twist and pull. Today we’ll be taking a look at one of the most important yet misunderstood factors: conversion value. What is it, why is it important, and how do you use it to your advantage? Read on ..read more

In the world of search engine optimisation (SEO), content is king. So when the process of generating said content transforms almost overnight, it’s critical for your business to understand what effect that might have on your ability to rank on the search engine results page (SERP), to continue attracting those all important organic visitors to your site. When ChatGPT was released to the public in November 2022, it began as a novelty (albeit a very impressive one). But users soon began to understand the momentous shift that the tool represented – its ability to generate cohesive, accurate, uni ..read more

Calm, driven project management When it was established in 2011 Millpond brought a new approach to project management. The company’s modus operandi was neatly summed up in its name – a millpond is a hydroelectric dam in miniature; a calm body of water that powers the operation of a mill wheel. Millpond would be that calm driving force for its clients. Over the years Millpond has grown an ever-more impressive client base. They have assisted a diverse range of New Zealand’s largest organisations with managing projects, including the country’s largest gold mine OceanaGold, leading resolution orga ..read more

In late-2022 the marketing industry began to understand just how momentous artificial intelligence could be. Two technologies created by the research laboratory OpenAI put the incredible potential of AI on full display. The first, released in July, was DALL-E 2, the second iteration of an AI-powered art tool that could generate truly incredible imagery from nothing more than a brief, natural language prompt. The second, released in November, was ChatGPT, the latest iteration of a large language model capable of delivering incredibly articulate, detailed answers to questions and prompts w ..read more

The internet is where the world comes together, and where brands, from small local businesses to digital titans like Google and Facebook, fight for the attention of users. The opportunity to build brand awareness is huge, but so too is the challenge of doing so. In this article we’ll take a look at the basics of building your online presence: the strategies that have been proven to increase your visibility, and how you might implement them in your business. Are you ready to get your brand in front of more eyes than ever before? The following eight techniques are a great place to start. Build ..read more

What is a modern organisation’s most important asset? Some would say people, as there’s no business without a team to run it. Others would say customers, because you need people to buy what you sell. But another, more forward-thinking group might offer up a third answer: data. The answer to almost any question you care to ask can be found within your business data. And in terms information about your online presence, that data is most likely collected and crunched by Google Analytics. Google Analytics 4 was released in October 2020. But many users only took notice in March 2022, when Google a ..read more

In November 2021 Google launched Performance Max, a new and largely automated campaign type designed to help advertisers gain maximum reach and exposure, across all Google Ads inventory and channels, in the most efficient way possible. While it’s a new and distinct offering, it has also been built to replace Google Smart Shopping. Google’s goal with Performance Max was simple: help advertisers use automation to maximise advertising impact, and in turn maximise conversions and business growth. While Performance Max started as an unknown quantity – like most Google products, it’s somewhat of a ..read more