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So you’ve stumbled upon a brilliant product idea or perhaps crafted something amazing yourself. You’re buzzing with excitement and ready to share it with the world through an online store. While the prospect is exhilarating, the journey from concept to a fully operational eCommerce business involves numerous steps and considerations. The good news? This comprehensive […] The post eCommerce 101: Essential Software and Systems for Your New Online Store appeared first on Harper Digital ..read more

As the cool breeze shifts to a warmer zephyr, New Zealand’s businesses gear up for the most awaited time of the year: the summer holidays. The festive vibes paired with sunny days present a golden opportunity for businesses to connect, engage, and convert potential customers. Here’s a guide for NZ businesses to fully harness the […] The post 10 Tips to Maximise Summer Opportunities: A Digital Marketing Playbook for the Holiday Season in NZ appeared first on Harper Digital ..read more

Marketing plays a crucial role in the success of any company. Marketing can help businesses build brand awareness, generate leads, and increase sales. However, building an in-house marketing team can be expensive and time-consuming. In today’s challenging economic climate, hiring additional headcount may not make financial sense. Because of this many businesses turn to outsourcing […] The post Should you outsource your marketing to an agency? appeared first on Harper Digital ..read more

Ready or not, here come the Summer holiday sales! Black Friday, Cyber Monday, Christmas, Boxing Day – these are not just dates on a calendar but also the most action-packed... The post Why you should get your end-of-year sale game on in Winter appeared first on Harper Digital ..read more

Google Analytics has always been a go-to for understanding what’s going on with our websites. But recently, things have changed a bit. We’ve shifted from the old Universal Analytics (UA)... The post UA and GA4 – why are my numbers different? appeared first on Harper Digital ..read more

A Detailed Comparison of Website CMS When it comes to website content management systems (CMS), two names often rise to the top of the list – Wix and WordPress. Both... The post Wix or WordPress appeared first on Harper Digital ..read more

Marketing plays a crucial role in the success of any company. Marketing can help businesses build brand awareness, generate leads, and increase sales. However, building an in-house marketing team can... The post Should you outsource your marketing to an agency? appeared first on Harper Digital ..read more

Imagine yourself exploring the breathtaking landscapes of New Zealand. You’re hiking through rugged mountains, facing challenging terrains that seem to test your determination. As you ascend, the path becomes steeper... The post Be Business Brave Over Tough Times appeared first on Harper Digital ..read more