In the ever-evolving world of search engine optimisation (SEO), staying ahead of the game is crucial to maintaining a competitive online presence. With Google’s constant algorithm updates, it can be challenging to navigate through the ever-changing landscape of search engine rankings. But fear not, as this article is your ultimate […] The post Navigating the Google Algorithm Updates: Staying Ahead of the Game in Search Engine Rankings appeared first on Digital Hothouse ..read more

I am signed up for tens of email lists from leading SEO professionals and online marketers. I do my best to read the majority of the content that lands in my inbox, or certainly the ones that are most relevant to my role as Head of SEO. Whilst some of […] The post Why SEO Split Testing is Essential for Success appeared first on Digital Hothouse ..read more

It feels like search engine optimisation (SEO) has been back in the headlines in the first quarter of 2023 with the rollout of ChatGPT sparking a lot of conversation both inside and outside of the industry. We recently wrote a post about the use of AI for SEO and the […] The post How AI for SEO can help businesses in 2023 appeared first on Digital Hothouse ..read more

As the world of SEO continues to evolve, it’s crucial for businesses to keep up with the latest trends and techniques to ensure that their websites are visible and easily accessible to users. One of the most important developments in recent years is the rise of Featured Snippets and zero-click […] The post Featured Snippets and Zero-Click Searches: How to Optimise for Them in 2023 appeared first on Digital Hothouse ..read more

Way back in August 2019, Google announced the introduction of three new additions to Schema markup (structured data) that it supports: FAQ, How To and Q&A schema. At the time, we wrote about the likely impact of these new schema types, and this is covered in the post below, however, […] The post What impact will the new Q&A, HowTo and FAQ Schema markup have on the SERPs? appeared first on Digital Hothouse ..read more

Artificial Intelligence (AI) is changing the way we all approach search engine optimisation (SEO). Whether we like it or not, the conversation about AI has come to the forefront at the start of 2023, due in large part to the launch of ChatGPT. ChatGPT, a large language model developed by […] The post The use of AI for SEO and the changing landscape in 2023 and beyond appeared first on Digital Hothouse ..read more

  In today’s digital age, having a strong brand presence online is crucial for any business to succeed. However, with so many brands vying for attention and competing for keywords, building your brand in a crowded space online can be a daunting task. In this blog post, we will discuss […] The post Building your brand in a crowded online space appeared first on Digital Hothouse ..read more

Picking a digital marketing agency is not a straightforward decision. There are so many factors to consider, not least of which is the amount of choice in the market. And that market is not limited to the country in which you are based. Digital marketing can be delivered from anywhere […] The post Is my digital marketing agency any good? appeared first on Digital Hothouse ..read more

As digital marketers, SEOs and SEM specialists, we spend so much of our time focusing on getting more visitors to our client’s websites. The bottom line is that this is what they pay us for. Traffic is a real vanity metric but it’s one that we all chase relentlessly, every […] The post Getting new visitors is great. Keeping them is awesome appeared first on Digital Hothouse ..read more

As SEOs, we are always looking for ways to deliver a competitive advantage for our clients. One of the biggest areas we have been able to deliver for a number of our clients is in the local SEO space. Whilst local SEO has been important for some time now, the […] The post 7 simple ways to get more people talking about your business appeared first on Digital Hothouse ..read more