We are pleased to announce an important step in the evolution of our visual identity within the Nexus Group! A new identity for a stronger brand As part of our ongoing efforts to develop and strengthen our brand, we have conducted a complete relaunch of the logos for the Nexus Group and all its subsidiaries, […] The post Nexus Group: A new visual start first appeared on STARTUPS.CH - Blog. The post Nexus Group: A new visual start appeared first on STARTUPS.CH - Blog ..read more

In the field of entrepreneurship, luck is often perceived as a mysterious and unpredictable element. Entrepreneurs who regularly attract luck are often the main actors, and those who frequently experience failures are also often responsible. So, how can an entrepreneur influence their luck? Let’s explore strategies together to promote luck while developing a business. Meeting […] The post Luck, an entrepreneurial skill? How to attract and maximize It first appeared on STARTUPS.CH - Blog. The post Luck, an entrepreneurial skill? How to attract and maximize It appeared first on STARTUPS.CH - Blo ..read more

Across Switzerland, 4600 foundations were counted in June 2024. This result corresponds to an increase of 3.14% compared to the previous month. However, a comparison with the previous year showed a decrease of 6.98%. 2024 vs. 2023 The half-year comparison is better than in the previous year. Between January and June of this year, 27109 […] The post Foundation report June: Into the summer with momentum first appeared on STARTUPS.CH - Blog. The post Foundation report June: Into the summer with momentum appeared first on STARTUPS.CH - Blog ..read more

In this article, we will explore the essential strategies and habits that young entrepreneurs can adopt to maximize their chances of success, drawing on real-world examples of entrepreneurial success. The path to success for young entrepreneurs is filled with challenges and opportunities. The attitude and routine adopted play a crucial role in success. Developing a […] The post What attitude and routine to adopt for success as young entrepreneurs first appeared on STARTUPS.CH - Blog. The post What attitude and routine to adopt for success as young entrepreneurs appeared first on STARTUPS.CH ..read more

In the dynamic world of marketing, continuously analyzing and adapting your strategy is essential to ensure the growth and sustainability of your business. This article explores how new businesses can effectively assess their marketing efforts and adapt to market changes and consumer reactions to optimize results, using the example of a startup in the clean […] The post The fundamentals of Marketing for new entrepreneurs: Article 6 – analyzing and adapting your Marketing strategy first appeared on STARTUPS.CH - Blog. The post The fundamentals of Marketing for new entrepreneurs: Article 6 – ana ..read more

In May 2024, 4,460 new start-ups were founded in Switzerland, marking a 2.69% decrease compared to April, but a 4.28% increase compared to May 2023. Northwestern Switzerland showed significant growth compared to the previous year. The post Founding Report May: In the Shadow of the Last Month  first appeared on STARTUPS.CH - Blog. The post Founding Report May: In the Shadow of the Last Month  appeared first on STARTUPS.CH - Blog ..read more

Not all signs are the same: there are decorative signs, company signs, information signs, signposts… And the right material for every type of sign. Whether you’re walking through the town centre or driving through an industrial estate: company signs adorn pretty much every façade behind which business premises, retail space or offices are located. That’s […] The post (Placard) signs for your Advertising Campaigns first appeared on STARTUPS.CH - Blog. The post (Placard) signs for your Advertising Campaigns appeared first on STARTUPS.CH - Blog ..read more

In the current landscape of digital marketing, social media is indispensable for any new business looking to strengthen its online presence. These platforms offer a unique opportunity to communicate directly with your target audience, enhance your brand visibility, and promote your products or services. This article explores best practices for effectively using social media to […] The post The fundamentals of Marketing for new entrepreneurs: Article 5 – using social media to amplify your business’s resonance first appeared on STARTUPS.CH - Blog. The post The fundamentals of Marketing for new e ..read more

This article outlines the best practices for optimizing your content for SEO, using the example of a startup specializing in energy management solutions for small and medium-sized enterprises. Understanding the importance of SEO for your content SEO is crucial as it enables search engines like Google to understand and index your content, thereby increasing your […] The post The fundamentals of Marketing for new entrepreneurs: Article 4 – Search Engine Optimization (SEO) of your content first appeared on STARTUPS.CH - Blog. The post The fundamentals of Marketing for new entrepreneurs: Article 4 ..read more

For startups, an effective content strategy serves not only to draw attention to the brand but also to build a trusting relationship with the target audience. Let’s explore how to develop a content strategy that engages your audience and promotes the growth of your business. Understanding the importance of a content strategy A robust content […] The post The fundamentals of Marketing for new entrepreneurs: Article 3 – creating an effective content strategy for your new business first appeared on STARTUPS.CH - Blog. The post The fundamentals of Marketing for new entrepreneurs: Article 3 – creat ..read more