The fundamentals of Marketing for new entrepreneurs: Article 6 – analyzing and adapting your Marketing strategy
STARTUPS.CH Blog
by STARTUPS.CH
5d ago
In the dynamic world of marketing, continuously analyzing and adapting your strategy is essential to ensure the growth and sustainability of your business. This article explores how new businesses can effectively assess their marketing efforts and adapt to market changes and consumer reactions to optimize results, using the example of a startup in the clean […] The post The fundamentals of Marketing for new entrepreneurs: Article 6 – analyzing and adapting your Marketing strategy first appeared on STARTUPS.CH - Blog. The post The fundamentals of Marketing for new entrepreneurs: Article 6 – ana ..read more
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Founding Report May: In the Shadow of the Last Month 
STARTUPS.CH Blog
by STARTUPS.CH
5d ago
In May 2024, 4,460 new start-ups were founded in Switzerland, marking a 2.69% decrease compared to April, but a 4.28% increase compared to May 2023. Northwestern Switzerland showed significant growth compared to the previous year. The post Founding Report May: In the Shadow of the Last Month  first appeared on STARTUPS.CH - Blog. The post Founding Report May: In the Shadow of the Last Month  appeared first on STARTUPS.CH - Blog ..read more
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(Placard) signs for your Advertising Campaigns
STARTUPS.CH Blog
by STARTUPS.CH
1w ago
Not all signs are the same: there are decorative signs, company signs, information signs, signposts… And the right material for every type of sign. Whether you’re walking through the town centre or driving through an industrial estate: company signs adorn pretty much every façade behind which business premises, retail space or offices are located. That’s […] The post (Placard) signs for your Advertising Campaigns first appeared on STARTUPS.CH - Blog. The post (Placard) signs for your Advertising Campaigns appeared first on STARTUPS.CH - Blog ..read more
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The fundamentals of Marketing for new entrepreneurs: Article 5 – using social media to amplify your business’s resonance
STARTUPS.CH Blog
by STARTUPS.CH
2w ago
In the current landscape of digital marketing, social media is indispensable for any new business looking to strengthen its online presence. These platforms offer a unique opportunity to communicate directly with your target audience, enhance your brand visibility, and promote your products or services. This article explores best practices for effectively using social media to […] The post The fundamentals of Marketing for new entrepreneurs: Article 5 – using social media to amplify your business’s resonance first appeared on STARTUPS.CH - Blog. The post The fundamentals of Marketing for new e ..read more
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The fundamentals of Marketing for new entrepreneurs: Article 4 – Search Engine Optimization (SEO) of your content
STARTUPS.CH Blog
by STARTUPS.CH
2w ago
This article outlines the best practices for optimizing your content for SEO, using the example of a startup specializing in energy management solutions for small and medium-sized enterprises. Understanding the importance of SEO for your content SEO is crucial as it enables search engines like Google to understand and index your content, thereby increasing your […] The post The fundamentals of Marketing for new entrepreneurs: Article 4 – Search Engine Optimization (SEO) of your content first appeared on STARTUPS.CH - Blog. The post The fundamentals of Marketing for new entrepreneurs: Article 4 ..read more
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The fundamentals of Marketing for new entrepreneurs: Article 3 – creating an effective content strategy for your new business
STARTUPS.CH Blog
by STARTUPS.CH
1M ago
For startups, an effective content strategy serves not only to draw attention to the brand but also to build a trusting relationship with the target audience. Let’s explore how to develop a content strategy that engages your audience and promotes the growth of your business. Understanding the importance of a content strategy A robust content […] The post The fundamentals of Marketing for new entrepreneurs: Article 3 – creating an effective content strategy for your new business first appeared on STARTUPS.CH - Blog. The post The fundamentals of Marketing for new entrepreneurs: Article 3 – creat ..read more
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Foundations report April: another surge in the number of foundations
STARTUPS.CH Blog
by STARTUPS.CH
1M ago
After the relatively low number of start-ups in March, April saw another upswing. Across Switzerland, 4,596 companies were founded. This corresponds to an increase of 5.68 per cent compared to March. The difference compared to April 2023 is a sharp increase of 23.38%. 2024 vs. 2023 In 2023, 17,324 new start-ups were counted in the […] The post Foundations report April: another surge in the number of foundations first appeared on STARTUPS.CH - Blog. The post Foundations report April: another surge in the number of foundations appeared first on STARTUPS.CH - Blog ..read more
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The fundamentals of Marketing for new entrepreneurs: Article 1 – identifying and understanding your target market
STARTUPS.CH Blog
by STARTUPS.CH
1M ago
In the dynamic world of startups, accurately understanding who your potential customers are forms the cornerstone of a successful marketing strategy. This article will provide you with the tools and techniques necessary to identify and understand your target market, thus ensuring you lay a solid foundation for the development of your new business. The importance […] The post The fundamentals of Marketing for new entrepreneurs: Article 1 – identifying and understanding your target market first appeared on STARTUPS.CH - Blog. The post The fundamentals of Marketing for new entrepreneurs: Article ..read more
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Why does Gen Z prefer entrepreneurship over traditional careers?
STARTUPS.CH Blog
by STARTUPS.CH
1M ago
In a world that’s rapidly evolving, Gen Z is redefining traditional career paths. This article examines the reasons why young people increasingly prefer entrepreneurship over traditional careers. Shifting Values and Desire for Autonomy Gen Z is growing up in an era where freedom and self-determination are highly valued. The desire to make their own decisions […] The post Why does Gen Z prefer entrepreneurship over traditional careers? first appeared on STARTUPS.CH - Blog. The post Why does Gen Z prefer entrepreneurship over traditional careers? appeared first on STARTUPS.CH - Blog ..read more
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Foundation report March: Surprising decrease
STARTUPS.CH Blog
by STARTUPS.CH
2M ago
In a notable shift from historical trends, March 2024 saw a decline in company foundations compared to February. Across Switzerland, the total of newly founded companies stood at 4,349, marking a decrease of 9.92% from the previous month. This represented a significant year-over-year decline of 13.64% from March 2023, highlighting a surprising downturn in the […] The post Foundation report March: Surprising decrease first appeared on STARTUPS.CH - Blog. The post Foundation report March: Surprising decrease appeared first on STARTUPS.CH - Blog ..read more
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