Navigating the new search landscape: How AI Overviews impact advertisers
Curamando Blog
by Lisa Hansson
1M ago
The digital marketing is undergoing a seismic shift. Google’s introduction of AI Overviews, powered by generative AI, is poised to revolutionize how users interact with search results. This new feature promises to provide comprehensive, informative summaries directly in search results, potentially altering the dynamics of search advertising.  By: Emil Nirland, Senior Digital Specialist, on October ..read more
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Overcoming organizational challenges with a digital operating model
Curamando Blog
by Anna Persson
1M ago
Are you struggling with realizing your digital strategy and meeting evolving customer expectations? Let us guide you through some common complexities of digital transformation and introduce our digital operating model framework. By: Nils Sjöstrand, Advisory Consultants, on September 5, 2024 | Reading time: 8-10 minutes   Shifting into a digital business model Many organizations are ..read more
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Redefining Marketing Effectiveness
Curamando Blog
by Anna Persson
2M ago
The Challenge: Getting more bang for the buck Many CMOs face increasingly challenging business targets while being given decreasing marketing budgets. In addition, the ever-changing marketing landscape poses new challenges, and the equation of delivering more value with less money is becoming more difficult to resolve. Curamando wants to share a few insights and strategies ..read more
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Why you should invest in email marketing
Curamando Blog
by Anna Persson
2M ago
Email marketing is one of the most effective digital marketing channels available today. It makes it possible for businesses to reach their audience directly, build relationships, and drive conversions. By: Olof Strömbäck on August 21, 2024 | Reading time: 5 minutes   But is email marketing still relevant? The short answer is yes, and there ..read more
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The importance of understanding customer journeys in B2B sales
Curamando Blog
by Lisa Hansson
4M ago
In the complex world of B2B purchasing, many stakeholders and different channels make the journey challenging. Here Lisa Gudmundson explains why understanding customer journeys in B2B sales can help companies achieve their business goals. By: Lisa Gudmundson on July 4, 2024 | Reading time: 9 minutes The B2B purchasing journey is different from, and often more complex than the B2C purchasing journey. It typically involves 8-10, or potentially even more, different stakeholders from multiple parts of the organization, with no real preference between physical and digital channels. Understanding th ..read more
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The Power of Retailer Data for Building A Retail Media Network
Curamando Blog
by Anna Persson
4M ago
The world of advertising is an ever-growing industry with a revenue of ~1 trillion USD (GroupM 2024 Global Midyear Forecast) and if one area is slowing down, like linear TV advertising, another one grows instead.  The current spotlight is on retail media which in 2024 will receive 16% of total advertising budgets. Thanks to Amazon’s monetization playbook, ads served on retailers and ecommerce companies’ owned and operated properties are booming in demand and growth.  By: Niklas Nikolaidis on June 11, 2024 | Reading time: 15 minutes   None of the growth happening to retail media ..read more
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Maximize your content strategy with email marketing
Curamando Blog
by Anna Persson
5M ago
Isn’t it frustrating to get stuck in a conversation with someone who only talks about themselves? Unfortunately, many companies send out newsletters that are mostly centered around what the sender wants to talk about rather than what the recipient is interested in. Don’t be that company. By: Olof Strömbäck on June 11, 2024 | Reading time: 15 minutes   Share content that is valuable to your customers. We promise that this will make you far more popular than your competitors. And isn’t that the most low-hanging fruit you can find, sharing content that you already know works for your target ..read more
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How to create a content marketing strategy
Curamando Blog
by Anna Persson
5M ago
Capture the attention of your target audience with content in order to build trust and establish your brand as a thought leader in your industry. Discover the power of compelling content in driving traffic, generating leads, and ultimately, fueling business growth. Let’s dive into how you can leverage content to make your business thrive.  By: Olof Strömbäck on May 28, 2024 | Reading time: 15 minutes   Content strategy vs content plan  In this article, we will focus on how to create a content marketing strategy. Even though content strategy and content plan can seem to be the sa ..read more
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How to do keyword mapping
Curamando Blog
by Anna Persson
5M ago
Create a more organized website structure with keyword mapping and improve your rankings. Working with keyword mapping will increase your chances of gaining ranking and increasing organic traffic as well as user experience.  By: Olof Strömbäck on May 28, 2024 | Reading time: 10 minutes By strategically mapping keywords to specific pages, you can create a more organized website structure making it easier to get an overview of the performance for individual targeted keywords. This will result in higher search engine rankings, increased organic traffic, and improved user experience. Addition ..read more
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Standing out in B2B marketing
Curamando Blog
by Magnus Reithner
5M ago
Standing out in B2B advertising is a multifaceted endeavor. Unlike B2C marketing, where a catchy jingle might do the trick, B2B purchases involve lengthy research, multiple stakeholders, and significant investments. This intricate buying journey requires a multifaceted marketing approach to capture attention, nurture leads, and convert interest into sales. In this blog post, we’ll explore the essential strategies for navigating the complexities of B2B marketing and driving long-term success. By: Emil Nirland on April 29, 2024 | Reading time: 12 minutes Beyond product knowledge While a thorough ..read more
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