In the evolving landscape of digital privacy, the phase-out of third-party cookies by major browsers marks a pivotal shift, and marketers face significant challenges in targeting and measuring their efforts. This article explores how you, as a marketer, act in a cookieless world. By: Lisen Malmsten on April 11, 2024 | Reading time: 8 minutes Prepare for a bumpy road ahead as we’re now a couple of months into the final stretch of third-party cookies being phased out of the Google Chrome web browser. The Chrome third-party cookie phase-out (aka cookie deprecation) started on January 4th, 2024, w ..read more

With a crowded digital landscape, increased ad blockers, and insufficient measuring metrics, it is no surprise that the industry is looking for new and better ways to optimize its media spend. The question: How can I, as a marketer, spend my limited media budget as wisely as possible? is more pertinent than ever. Buying attention might be an answer but how do we measure success? By: Gabrielle Haapala and Thomas Jung on March 28, 2024 | Reading time: 7 minutes In the contemporary world of digital marketing, several fundamental principles must be adhered to when launching a campaign. These range ..read more

What is Google SGE, and how will it impact organic traffic? While there’s no definite answer yet, Curamando’s SEO specialist, Nicole Godor, lays out the hard facts and gives us a glimpse of what lies ahead and how you should adapt to stay ahead of the curve. By: Nicole Godor on March 15, 2024 | Reading time: 5 minutes With the rise of generative AI, Google started conducting experiments early in 2023 to enhance the search experience. Google’s launch of the Search Generative Experience (SGE) could mark the start of a new era in search. This article provides an overview of the current knowledge ..read more

There are not that many CMOs with a budget that allows them to target all different types of searches to reach the audience. But with SEO, they can. By: Per Pettersson on February 27, 2024 | Reading time: 5 minutes A Chief Marketing Officer is responsible for developing and implementing the organization’s marketing strategy, which must be aligned with the overall goals, brand message, and budget. How should new products be positioned, launched, and marketed? Are there any market trends, customer behaviors, or competitor insights that need to be considered? That’s quite a lot. As an experienced ..read more

Why should you care about loyalty in the luxury industry? Because loyalty programs within the luxury industry are not just beneficial; they’re critical for cultivating enduring connections with high-value consumers. By: Karin Rise on February 19, 2024 | Reading time: 5 minutes Access programs have emerged as a powerful tool in the realm of luxury brands, revolutionizing how loyalty is cultivated, customer engagement is enhanced, and an exclusive community is created. These programs, which are more exclusive than traditional loyalty programs, are designed for a selected group of invited individ ..read more

A lot of organic traffic but high bounce rates and low conversion rates? Then, your content likely does not align with your visitors’ search intent. By: Olof Strömbäck on February 5, 2024 | Reading time: 5 minutes Understanding search intent is a valuable tool in optimizing your online presence and ensuring you deliver the right content to the right people. By aligning your content with your audience’s search intent, you will increase the chances of attracting qualified traffic to your website. This will improve the user experience and ultimately drive conversions. It allows you to be more tar ..read more

One of the biggest trends for B2B marketing in 2024 is definitely AI-powered personalization. Keeping quality in mind, AI will allow us to create even better CRM programs, more powerful demand generation, and more precise account-based marketing. By: Carl-Johan Färnström on January 29, 2024 | Reading time: 5 minutes Producing personalized content is now easier than ever and customers will simply expect personalized omni experiences across product, social, web, mail, etc. It will no longer be a differentiator; it will be hygiene. The key to personalization is, of course, DATA. McKinsey says com ..read more

Keyword research will help you drive more organic traffic to your site and improve your search rankings. You will also gain insights into your target audience’s questions and concerns. Using these insights to create unique and valuable content will help you stay ahead of your competitors and win the rankings. By: Olof Strömbäck on January 17, 2023 | Reading time: 10 minutes Why do keyword research?   If no one searches for what you’re writing about, you won’t get traffic from Google. That’s why keyword research is required to beat the rankings over your competitors. It helps you understan ..read more

Is CRM worth considering investing in? If you are yet to be convinced of its beneficial aspects to your business, dive into the following five aspects that highlight Customer Relationship Management as a strategic asset in times of economic uncertainty. Efficiently integrated CRM can be a crucial difference in becoming your industry’s benchmark, and Curamando can assist you in this journey! By: Noa Tholén on November 21, 2023 | Reading time: 5 minutes In today’s rapidly changing and uncertain economic landscape, businesses face numerous challenges that require them to adapt and stay competitiv ..read more

If you succeed with CRM, your customers will be happier, return to your business, and tell their friends how good your products are. Moreover, your employees will feel comfortable and have guidance, data, and tools to drive the business forward daily. A customer-oriented company does not come for free, but it is no utopia. Taking action on these five cornerstones is an excellent first step! By: Oscar Siljebrand | Reading time: 9 minutes Marketing has evolved rapidly in recent years, where new channels and technology drive the development forward. However, some areas are equally important regar ..read more