ADZ Strategies’ Alessandro De Zanche on Calls to Ban Fossil Fuel Ads, AI Safety Regulation and TikTok’s Election Protection Measures
The MadTech Podcast
by ExchangeWire
2d ago
In this MadTech Podcast, Aimee Newell Tarín is joined by Mat Broughton and Alessandro De Zanche, independent monetisation consultant at ADZ Strategies, to get into the latest going on in ad tech.  ..read more
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MadTech Daily: Oracle Exits Ad Business; Equativ and Sharethrough to Merge
The MadTech Podcast
by ExchangeWire
2d ago
On today's MadTech Daily: Danish Media Threatens to Sue OpenAI; Oracle Exits Ad Business; Equativ and Sharethrough Merge to Form one of the Largest Ad Platforms and Marketplaces   ..read more
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Footballco's James Lamon on the Power of Football for Advertisers
The MadTech Podcast
by ExchangeWire
2d ago
Euro 2024 is almost upon us. The tournament is set to be one of the most engaged with events in the sporting calendar - so how big is the opportunity in football for brands? To discuss this, we welcome James Lamon, EVP of content and operations at FootballCo. James brings his point of view on what makes football such a powerful vehicle for engagement, how brands can get maximise their involvement, and we discuss Footballco's diverse portfolio of publications ..read more
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MadTech Daily: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%
The MadTech Podcast
by ExchangeWire
2d ago
On today's MadTech Daily: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8% in 2024; Paramount and Skydance Merger Off the Table  ..read more
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MediaCorp's Raj Parekh on the Power of Branded Content
The MadTech Podcast
by ExchangeWire
2d ago
ExchangeWire's head of content John Still is joined by Raj Parekh, head of sales at  MediaCorp for a discussion on branded content. On this episode, Raj looks at: • How does branded content compare to traditional advertising? • The importance of trust and engagement, and the value of branded content to audiences • What makes effective branded content • How long-form content competes in a short-form world Tickets are still available for ATS Singapore - get yours now ..read more
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MadTech Daily: Apple to Integrate ChatGPT; Google TV Launches Ad Network
The MadTech Podcast
by ExchangeWire
4d ago
On today's MadTech Daily: Apple to Integrate ChatGPT; Google TV Launches Ad Network; Starbucks Embraces Storytelling with Studio Launch  ..read more
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MadTech Daily: Costco Building Ad Business; United Airlines Personalises Flight Ads
The MadTech Podcast
by ExchangeWire
5d ago
On today's MadTech Daily: Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social Media  ..read more
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MadTech Daily: Will Meta be Allowed to Train its AI on User Data?; UK Retailers Launch Biggest Ever Collective Action
The MadTech Podcast
by ExchangeWire
6d ago
On today's MadTech Daily: Will Meta be Allowed to Train its AI Models on User Data?; UK Retailers Launch Biggest Ever Collective Action; California Protests Proposed AI Bill   ..read more
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The Telegraph’s Karen Eccles on Publishers’ Print Revenue Decline, MFA Sites and Political Ads Moving Away From Microtargeting
The MadTech Podcast
by ExchangeWire
1w ago
In this MadTech Podcast episode, John Still is joined by Lindsay Rowntree and Karen Eccles, CCO at The Telegraph.  ..read more
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MadTech Daily: Google’s £13.6bn Lawsuit Goes To Trial; Is Advertising Becoming More Inclusive?
The MadTech Podcast
by ExchangeWire
1w ago
On today's MadTech Daily: Google’s £13.6bn Lawsuit Will Go To Trial; How is the Industry Trying to Make Advertising More Inclusive?; OpenAI Employees Sign Open Warning Letter  ..read more
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