#13 - From Trend to Strategy, Integrating Sustainability into Advertising with Jakob Stald Møllmann
Nordic Ad Tech Review
by Netric Sales
8M ago
[This episode is in English] In the 13th episode of Nordic Adtech Review, we have the pleasure of hosting Jakob Stald Møllmann from Digital Attention. Join us as we delve into the increasingly important topic of sustainability in our industry. What exactly does sustainability mean in the context of advertising? How can businesses strike a balance between sustainability and growth? And imagine a scenario where advertisers were prohibited from creating any new advertising material for a whole year - What would be the repercussions? Tune in to gain valuable insights and perspectives on this impor ..read more
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#12 - Media Trends 2023 & Leadership with Nike Carlstoft CEO of Dentsu Sweden
Nordic Ad Tech Review
by Netric Sales
1y ago
[This episode is in Swedish] For the 12th Episode of the Nordic Adtech Review we are joined by Nike Carlstoft, CEO of Dentsu Sweden. In this episode we discuss the current state of the market, Nike picks her favorites from Dentsu’s newly launched report “market trends 2023”. Nike has over 25 years of experience in leading positions and has a burning interest for leadership and in the episode she also shares some thoughts and insights on what she believes are some key truths about a leader’s role in business today ..read more
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#11 - 2023 Trends and regional insights with Stéphane Printz from Index Exchange
Nordic Ad Tech Review
by Netric Sales
1y ago
[This episode is in English] for the 11th Episode we are joined by Stéphane Printz, MD for Northern, Central & Eastern Europe. He joins us to further introduce himself and Index Exchange - but mainly focusing on his thoughts on 2023 and sharing regional insights from other EMEA markets ..read more
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#6 - Delta Projects and Bidtheatre on the DSP and buyer view of the Nordic ad market
Nordic Ad Tech Review
by Netric Sales
1y ago
[This Episode is in Swedish] In this episode we are joined by Delta Projects CEO & Founder John Lilja, and Bidtheatre Founder & CEO Marcus Johansson for a discussion on all things in the DSP, brand and agency world. We tackle what it's like to run an ad tech company in the Nordics, what's happening with 3rd party cookies and digital identity on the buy side. We also cover how to prevent fraud, handling the massive amount of traffic sent between ad tech platforms, as well as sharing their focus for the rest of 2022 and beyond ..read more
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#5 - Gareth Glaser on Prebid and Demand Manager - Part 1
Nordic Ad Tech Review
by Netric Sales
1y ago
[This Episode is in English] In this episode, we speak to Magnite's Senior Director of Product Management, Gareth Glaser, about how Prebid became the number one choice for publishers in the header bidding community, how it is impacting the market, and what we can expect for the future. Part 1 discussions include what's going on in prebid now, testing and optimization, taxonomy and more ..read more
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#3 Berlingske Medier take on the publisher collaborations, creative formats and buyer marketplaces
Nordic Ad Tech Review
by Netric Sales
1y ago
[This episode is in English] In this episode, we talked with Pernille Rosenqvist, Head of Digital Sales, and Casper Andersen, Digital Business Developer at Berlingske Media. Berlingske Medier is the well-known Danish Media media company with a solid 270 years in the media business. We touched on publisher collaborations, agency marketplaces, creative formats and, some predictions for 2022. Enjoy the podcast ..read more
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#2 Aller Media Sweden take on Data Analysis and Prebid Testing and Optimization
Nordic Ad Tech Review
by Netric Sales
1y ago
Aller Media is one of the Nordics’ largest media companies with more than 120 years of successful business. Over the last few years, Aller Media has gone through a transformation where digital, data, and understanding of Aller Medias´audiences is center and forefront. We caught up with Dick Wästberg, Head of Programmatic and Kaveh Emami, Head of Data and Analytics, both have been pivotal in this transformation work to speak more in-depth about first-party data and how to activate it, and how to optimize and test your prebid.js ..read more
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#10 - Latest Nordic market trends with IRMs Managing Director Madeleine Thor
Nordic Ad Tech Review
by Netric Sales
1y ago
This episode is in Swedish] in the 10th episode of the Nordic Adtech review we are joined by Madeleine Thor - Managing Director at the IRM Institute for Advertising and Media Statistics. IRM collects, analyses and publishes data about the advertising and media markets in the Nordic region.Madeleine shares important insights into online spend across the Swedish market and reveals some interesting takes on IRM's newly released research on Swedish programmatic spend. Please note that this episode was recorded on Nov 3rd 2022 ..read more
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#9 - Professor Damien Geradin on the new Digital Markets Act and How it Affects Publishers
Nordic Ad Tech Review
by Netric Sales
1y ago
[This Episode is in English] In our ninth episode, we meet with Damien Geradin, a Professor of competition law and economics at Tilburg University and a visiting Professor at University College London. He gives us his views on the latest developments in regulation and competition law, specifically relating to ad tech and the EU region. We also look to the future, and cover the EU's Digital Markets Act (DMA), which went into force from Nov 1st and will apply from May 2023 ..read more
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#8 - Data explained with Patrick Glantz from Gravito
Nordic Ad Tech Review
by Netric Sales
1y ago
[This Episode is in English] For the 8th episode of Nordic Ad Tech Review, we dedicate a full episode to data. We speak to data expert Patrick Glantz the COO of Gravito to explain a jargon-filled aspect of ad tech. From different storage options, to acronyms like CIAM, IAM etc. We also get some insights on what Gravito is doing in the Finnish market right now specifically ..read more
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