Elevate Your Cannabis Brand: Strategies for Market Dominance
MediaJel
by Mediajel
6d ago
Join us for an exclusive webinar featuring industry expert Ryan Hunter, Chief Revenue Officer of Spherex, as we dive into the world of cannabis brand and product development. Learn how to navigate market trends, adapt to economic influences, and create products that resonate with your target audience. Ryan will share insider tips on crafting compelling brand narratives, mapping out the customer journey, and utilizing the fighter brand strategy to protect and grow your market share. During our 60-minute session, you’ll uncover: • Effective techniques for building and maintaining a strong cannab ..read more
Visit website
Expanding Your Reach: How Cannabis Lookalike Audiences Amplify Ad Campaign ROI
MediaJel | The Podcast
by Mediajel
2M ago
In the digital age, where the battle for consumer attention is fierce, marketers are constantly on the lookout for strategies that not only reach wider cannabis audiences but do so with precision and relevance. One such game-changing strategy is the utilization of cannabis lookalike audiences. Through advanced data analysis and machine learning algorithms, you can reach audiences that mirror the characteristics, behaviors, and demographics of your best customers. Finding and engaging new audiences who mirror your customer base means they are more likely to buy your products, and serving ads to ..read more
Visit website
Harnessing Geo-Targeted Ad Technology for Location-Based Cannabis Marketing
MediaJel | The Podcast
by Mediajel
3M ago
In the dynamic landscape of regulated marketing, precision and personalization are the keys to success. Enter the realm of advanced location-based cannabis marketing techniques that reshape how cannabis businesses connect with their audiences. Whether you are interested in boosting brand awareness and prospecting for new customers around your store or targeting vast influxes of tourists for short-term revenue, location-based targeting techniques allow cannabis brands, retailers, and delivery businesses to deliver content and advertisements based on consumer geographic locations. How will that ..read more
Visit website
Puff, Puff, Post: Cannabis Direct Mail Tactics for Customer Acquisition
MediaJel | The Podcast
by Mediajel
3M ago
Join Andrew McGraime, Founder of Canna Direct Mail, as he shares insights on how his company hypertargets 21+ cannabis consumers with both direct mail and digital touchpoints. He’ll uncover his secrets for designing effective creative, tracking campaign touchpoints, and helping dispensaries leverage their first-party data. Whether you’re a dispensary looking to expand your customer base or a cannabis brand seeking to elevate your local strategy, this webinar is a must-attend event. Don’t miss your chance to join the “Mail High Club” and learn how Andrew achieves remarkable results for his clie ..read more
Visit website
Unlocking Competitive Advantage Through Data Analytics and Customer Data Enrichment
MediaJel | The Podcast
by Mediajel
5M ago
In today’s rapidly changing business landscape, the imperative for regulated companies is clear: harness the power of data analytics or risk falling behind. Failing to gather customer data, or worse, not knowing how to properly utilize it is a critical misstep for businesses in regulated industries like cannabis, CBD, or alcohol. Don’t let your competition outpace you! There’s a growing need for cannabis and alcohol businesses to expand their data scope beyond basic demographic info — phone numbers, emails, and purchase history — with consumer behavior datasets to provide a more nuanced unders ..read more
Visit website
High Impact Mid-Funnel Marketing Tactics For Cannabis ECommerce Brands
MediaJel | The Podcast
by Mediajel
8M ago
What Is MOF and Why Is It Crucial in Cannabis Marketing? The middle of the funnel, often referred to as MOF, is a crucial stage in the buyer’s journey and a point where many cannabis businesses fall short. You may have successfully driven traffic to your webpage, but what happens next? What are you offering prospective customers when they land on your site? Is it easy to navigate and make a purchase? How are you nurturing visitors if they leave? The MOF is where trust is built by establishing deeper relationships with audiences that have shown interest in your brand. This is the essence of a s ..read more
Visit website
Navigating 3rd Party Data Challenges: Ensuring Quality and Compliance With Matt Taverna
MediaJel | The Podcast
by Mediajel
8M ago
Think of third-party data as the rocket fuel that can supercharge your cannabis marketing strategies and decision-making—giving you the upper hand in an industry that's getting more competitive by the day. But hey, we get it—navigating the murky waters of cannabis data compliance and data privacy can be a real buzzkill. Join Matt Taverna, Data Guru, and Principal at Statara Solutions to master the ins and outs of cannabis data compliance, data governance, and privacy. You will walk away knowing how to use third-party data like a pro to maximize your marketing impact while minimizing risks. Dur ..read more
Visit website
Immersive In-Store Experiences That Convert Cannabis Customers with Jonathan Black and Brooke Mangum
MediaJel | The Podcast
by Mediajel
9M ago
Welcome to the future of cannabis retail customer experiences, where dispensary visitor engagement and brand loyalty are not just buzzwords but the cornerstones of a successful business. Specializing in creating immersive in-store experiences and innovative cannabis retail displays that captivate visitors from the moment they walk through the door not only results in customers purchasing more than initially intended but increased brand loyalty. According to an Adobe study, well-designed customer experiences can increase basket sizes by up to 60%. In today's rapidly evolving retail landscape, t ..read more
Visit website
Bubbles and a Buzz: The Business of Cannabis Beverages
MediaJel | The Podcast
by Mediajel
9M ago
Can you think of a time you went out on the town and didn’t have a drink in your hand? With the rise in popularity of non-alcoholic beverages and bars, cannabis drinks are poised to shake up the beverage landscape. Cannabis bev companies have made leaps and bounds in the past few years using nano-emulsification technology to create more consistent dosing and better tasting, fast-acting products. Non-combustible products will pave the way for newcomers and offer a more socially acceptable way to enjoy the benefits of our favorite plant. After all, it is the fastest growing product segment. (BDS ..read more
Visit website
3 Ways You Can—and Should—Be Using Your Cannabis Customer First-Party Data With Matt Taverna
MediaJel | The Podcast
by Mediajel
9M ago
Unlock the Cornerstone of Cannabis Marketing: The Power of First-Party Data Are you ready to turn your cannabis business into a customer magnet? Imagine having a crystal ball that tells you exactly what your customers want, when they want it, and how they want it. Well, you don’t need a crystal ball—you need cannabis first-party data. This goldmine of information, harvested directly from your customer interactions, offers you an unparalleled view into their behaviors, preferences, and buying habits. How First-Party Cannabis Data Enhances Customer Engagement With this level of hyper-personaliza ..read more
Visit website

Follow MediaJel on FeedSpot

Continue with Google
Continue with Apple
OR