Join us for an exclusive podcast episode featuring industry expert Mark Collins, President of Highly Capitalized, as we explore the strategies and insights behind becoming a B2B thought leader in the cannabis industry on LinkedIn. Learn how to optimize your LinkedIn presence, create valuable content, and engage effectively with your network to build your influence and credibility. Mark will guide you through the essential steps to establish yourself as a thought leader and leverage LinkedIn to drive business growth. Whether you’re a B2B professional looking to expand your network or a company ..read more

Join us for an exclusive webinar featuring industry expert Ryan Hunter, Chief Revenue Officer of Spherex, as we dive into the world of cannabis brand and product development. Learn how to navigate market trends, adapt to economic influences, and create products that resonate with your target audience. Ryan will share insider tips on crafting compelling brand narratives, mapping out the customer journey, and utilizing the fighter brand strategy to protect and grow your market share. During our 60-minute session, you’ll uncover: • Effective techniques for building and maintaining a strong cannab ..read more

In the digital age, where the battle for consumer attention is fierce, marketers are constantly on the lookout for strategies that not only reach wider cannabis audiences but do so with precision and relevance. One such game-changing strategy is the utilization of cannabis lookalike audiences. Through advanced data analysis and machine learning algorithms, you can reach audiences that mirror the characteristics, behaviors, and demographics of your best customers. Finding and engaging new audiences who mirror your customer base means they are more likely to buy your products, and serving ads to ..read more

In the dynamic landscape of regulated marketing, precision and personalization are the keys to success. Enter the realm of advanced location-based cannabis marketing techniques that reshape how cannabis businesses connect with their audiences. Whether you are interested in boosting brand awareness and prospecting for new customers around your store or targeting vast influxes of tourists for short-term revenue, location-based targeting techniques allow cannabis brands, retailers, and delivery businesses to deliver content and advertisements based on consumer geographic locations. How will that ..read more

Join Andrew McGraime, Founder of Canna Direct Mail, as he shares insights on how his company hypertargets 21+ cannabis consumers with both direct mail and digital touchpoints. He’ll uncover his secrets for designing effective creative, tracking campaign touchpoints, and helping dispensaries leverage their first-party data. Whether you’re a dispensary looking to expand your customer base or a cannabis brand seeking to elevate your local strategy, this webinar is a must-attend event. Don’t miss your chance to join the “Mail High Club” and learn how Andrew achieves remarkable results for his clie ..read more

In today’s rapidly changing business landscape, the imperative for regulated companies is clear: harness the power of data analytics or risk falling behind. Failing to gather customer data, or worse, not knowing how to properly utilize it is a critical misstep for businesses in regulated industries like cannabis, CBD, or alcohol. Don’t let your competition outpace you! There’s a growing need for cannabis and alcohol businesses to expand their data scope beyond basic demographic info — phone numbers, emails, and purchase history — with consumer behavior datasets to provide a more nuanced unders ..read more

What Is MOF and Why Is It Crucial in Cannabis Marketing? The middle of the funnel, often referred to as MOF, is a crucial stage in the buyer’s journey and a point where many cannabis businesses fall short. You may have successfully driven traffic to your webpage, but what happens next? What are you offering prospective customers when they land on your site? Is it easy to navigate and make a purchase? How are you nurturing visitors if they leave? The MOF is where trust is built by establishing deeper relationships with audiences that have shown interest in your brand. This is the essence of a s ..read more

Think of third-party data as the rocket fuel that can supercharge your cannabis marketing strategies and decision-making—giving you the upper hand in an industry that's getting more competitive by the day. But hey, we get it—navigating the murky waters of cannabis data compliance and data privacy can be a real buzzkill. Join Matt Taverna, Data Guru, and Principal at Statara Solutions to master the ins and outs of cannabis data compliance, data governance, and privacy. You will walk away knowing how to use third-party data like a pro to maximize your marketing impact while minimizing risks. Dur ..read more

Welcome to the future of cannabis retail customer experiences, where dispensary visitor engagement and brand loyalty are not just buzzwords but the cornerstones of a successful business. Specializing in creating immersive in-store experiences and innovative cannabis retail displays that captivate visitors from the moment they walk through the door not only results in customers purchasing more than initially intended but increased brand loyalty. According to an Adobe study, well-designed customer experiences can increase basket sizes by up to 60%. In today's rapidly evolving retail landscape, t ..read more

Can you think of a time you went out on the town and didn’t have a drink in your hand? With the rise in popularity of non-alcoholic beverages and bars, cannabis drinks are poised to shake up the beverage landscape. Cannabis bev companies have made leaps and bounds in the past few years using nano-emulsification technology to create more consistent dosing and better tasting, fast-acting products. Non-combustible products will pave the way for newcomers and offer a more socially acceptable way to enjoy the benefits of our favorite plant. After all, it is the fastest growing product segment. (BDS ..read more