How Advertisers Should Cope With a Post-Cookie World and The Importance of First-Party Data With LiveRamp Head of SEA, Seow Ping Tan
AdTech with AlikeAudience
by AlikeAudience
8M ago
Tune in to episode 14 of AdTech | AlikeAudience, where the Head of South East Asia, LiveRamp Seow Ping Tan, and AlikeAudience Co-founder Bosco Lam talk about the importance of using first-party data in a privacy-compliant manner as advertisers transition to a post-cookie world in digital advertising, with business and technology journalist Duncan Craig. Tune in to get intriguing insights on:  Industry's response to Google's announcement regarding a cookieless future in digital advertising. Importance of collaborating on first-party data to ensure continuity, mutual benefit, and the crea ..read more
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How to Secure Data Collaboration and User Privacy in the New World of Data Clean Rooms
AdTech with AlikeAudience
by AlikeAudience
11M ago
Tune in to episode 13 of AdTech | AlikeAudience, where Director of Business Development & Strategy Juan Baron and AlikeAudience Co-founder Bosco Lam talk about the role of Data Cleanrooms and Data Collaboration in the AdTech Marketing Industry, with business and technology journalist Duncan Craig. Tune in to get intriguing insights on:  Active vs. passive approach in managing Users' data privacy Privacy Enhancing Technologies (PET): Customer Data Platforms (CDPs) and Consent Management Platforms (CMPs) Data cleanrooms versus Data warehousing Interoperability in the context of data c ..read more
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How to Kick-Start your Programmatic Advertising Career with Expert Trainer Helene Parker
AdTech with AlikeAudience
by AlikeAudience
1y ago
Tune in to episode 12 of AdTech | AlikeAudience, where Programmatic Ads Trainer Helene Parker, and AlikeAudience Chief Strategy Officer Elice Lau, talk about training new entrants to the programmatic advertising market and staying on top of the fast-moving digital space, with business and technology journalist Duncan Craig. Tune in to get intriguing insights on:  Building and empowering future programmatic traders with fundamental knowledge and practical experience. The need for ongoing training and consultation to keep skills refreshed in the programmatic industry. The need to understa ..read more
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The New Post-Pandemic Digital Consumer Landscape, With AlikeAudience Co-Founder Bosco Lam
AdTech with AlikeAudience
by AlikeAudience
1y ago
In the eleventh episode of AdTech | AlikeAudience, Bosco Lam, Co-founder of AlikeAudience, discusses the new post-pandemic digital consumer landscape with business and technology journalist Duncan Craig. Tune in to get intriguing insights on:  Challenges and changes in the AdTech industry and digital advertising media industry in 2023 The emergence of new consumer touchpoints Changes in consumer behavior post-pandemic The importance of audience behavior in driving media planning and data strategy Challenges and risks of data privacy, including the rush for consent and first-party data i ..read more
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The Future is Multi-Channel Marketing: Nailing your AdOps Strategy During Challenging Times with Sophie Eom, CEO of Adriel
AdTech with AlikeAudience
by AlikeAudience
1y ago
In the tenth episode of AdTech | AlikeAudience, Sophie Eom, Co-founder, and CEO of Adriel, a marketing dashboard software for real-time reporting and ad optimization, discusses the future of Multi-channel Marketing with the CSO of AlikeAudience, Elice Lau, and the Director of The Brand Creatives, Jessica Lam.   Tune in to get intriguing insights on:  Trends and changes in the Marketing field in 2022 Environmental, social, and governance (ESG) concerns in marketing Possibility of a recession and its effects on the marketing industry Optimizing the marketing budget and profiling the r ..read more
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Reaching Voters with Programmatic Media Buying: Strategies by IQM
AdTech with AlikeAudience
by AlikeAudience
1y ago
In the ninth episode of AdTech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with the Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam. Tune in to get intriguing insights on:  Unique solutions that programmatic advertising offers political advertisers Types of campaigns to reach voters  Pitfalls that advertisers need to be aware of Different strategies to target voters The future of data safety in programmatic advertising   Dh ..read more
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Growth Marketing in AdTech: B2B vs B2C with Jonny Chan
AdTech with AlikeAudience
by AlikeAudience
1y ago
In the eighth episode of AdTech | AlikeAudience, hear from ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, on AdTech Growth Marketing in both B2B and B2C landscapes.  Tune in to find insights on:  What growth marketing is and why it matters How B2B and B2C marketing overlaps Why building strong communities is key to advertising success  Strategies to attract B2B and B2C customers, such as demand generation and product-led growth Current privac ..read more
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Diversity - The Future of Successful Marketing
AdTech with AlikeAudience
by AlikeAudience
1y ago
In the sixth episode of AdTech | AlikeAudience, Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd, Phil James, Co-founder of AlikeAudience, Ronald Kwok, and Director of The Brand Creatives, Jessica Lam, discuss the relevance of diversity in the field of marketing. The topics discussed are:  How diversity can help unlock strategic advantages for clients. Building a team with diversified cultures and backgrounds. Diverse perspectives that people from different parts of the world might bring to a particular subject matter. How diversity, going broad and going wide, unlocks ..read more
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How People-First Culture Drives Innovation with Lawrence Lo, Managing Partner of PHD Media
AdTech with AlikeAudience
by AlikeAudience
1y ago
In the fifth episode of AdTech | AlikeAudience, Managing Partner at PHD Media, Lawrence Lo, CEO and co-founder of AlikeAudience, Bosco Lam, and Director of The Brand Creatives, Jessica Lam, discusses building successful teams, empowering leadership, and fostering people-first work cultures in the post-pandemic world to drive innovation and growth in AdTech. The topics they shared include:  How to cultivate positive culture and values within the workplace Finding the right balance among skills, experience, and passion when hiring How to adapt to changes in hiring trends Actionable advice ..read more
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No Barriers to Women Leadership, With Dentsu Media CEO Anna Chan
AdTech with AlikeAudience
by AlikeAudience
1y ago
International Women’s Day is here! It’s the best time to discuss one of the topics we at AlikeAudience are truly passionate about, Women’s Leadership! On this episode of Adtech | AlikeAudience, we have two high-powered dynamic women with significant achievements to their credit in the industry to share their success stories and leadership insights with us. Listen to Anna Chan and Elice Lau as they narrate their experiences about how they started out as a minority in the male-dominated AdTech industry to how times have now changed with increased participation of women, the need for diverse lea ..read more
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