AdTech with AlikeAudience
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The AdTech industry is constantly changing. With new trends every day, organizations cannot afford to miss out on what's happening in the industry. Keep up with the latest solutions for the challenges that arise with each new wave of changes. Companies need to explore new and emerging channels to achieve growth and better results.AlikeAudience, a global leader in audience segmentation from..
AdTech with AlikeAudience
6M ago
Tune in to episode 14 of AdTech | AlikeAudience, where the Head of South East Asia, LiveRamp Seow Ping Tan, and AlikeAudience Co-founder Bosco Lam talk about the importance of using first-party data in a privacy-compliant manner as advertisers transition to a post-cookie world in digital advertising, with business and technology journalist Duncan Craig.
Tune in to get intriguing insights on:
Industry's response to Google's announcement regarding a cookieless future in digital advertising.
Importance of collaborating on first-party data to ensure continuity, mutual benefit, and the crea ..read more
AdTech with AlikeAudience
9M ago
Tune in to episode 13 of AdTech | AlikeAudience, where Director of Business Development & Strategy Juan Baron and AlikeAudience Co-founder Bosco Lam talk about the role of Data Cleanrooms and Data Collaboration in the AdTech Marketing Industry, with business and technology journalist Duncan Craig.
Tune in to get intriguing insights on:
Active vs. passive approach in managing Users' data privacy
Privacy Enhancing Technologies (PET): Customer Data Platforms (CDPs) and Consent Management Platforms (CMPs)
Data cleanrooms versus Data warehousing
Interoperability in the context of data c ..read more
AdTech with AlikeAudience
1y ago
Tune in to episode 12 of AdTech | AlikeAudience, where Programmatic Ads Trainer Helene Parker, and AlikeAudience Chief Strategy Officer Elice Lau, talk about training new entrants to the programmatic advertising market and staying on top of the fast-moving digital space, with business and technology journalist Duncan Craig.
Tune in to get intriguing insights on:
Building and empowering future programmatic traders with fundamental knowledge and practical experience.
The need for ongoing training and consultation to keep skills refreshed in the programmatic industry.
The need to understa ..read more
AdTech with AlikeAudience
1y ago
In the eleventh episode of AdTech | AlikeAudience, Bosco Lam, Co-founder of AlikeAudience, discusses the new post-pandemic digital consumer landscape with business and technology journalist Duncan Craig.
Tune in to get intriguing insights on:
Challenges and changes in the AdTech industry and digital advertising media industry in 2023
The emergence of new consumer touchpoints
Changes in consumer behavior post-pandemic
The importance of audience behavior in driving media planning and data strategy
Challenges and risks of data privacy, including the rush for consent and first-party data i ..read more
AdTech with AlikeAudience
1y ago
In the tenth episode of AdTech | AlikeAudience, Sophie Eom, Co-founder, and CEO of Adriel, a marketing dashboard software for real-time reporting and ad optimization, discusses the future of Multi-channel Marketing with the CSO of AlikeAudience, Elice Lau, and the Director of The Brand Creatives, Jessica Lam.
Tune in to get intriguing insights on:
Trends and changes in the Marketing field in 2022
Environmental, social, and governance (ESG) concerns in marketing
Possibility of a recession and its effects on the marketing industry
Optimizing the marketing budget and profiling the r ..read more
AdTech with AlikeAudience
1y ago
In the ninth episode of AdTech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with the Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam.
Tune in to get intriguing insights on:
Unique solutions that programmatic advertising offers political advertisers
Types of campaigns to reach voters
Pitfalls that advertisers need to be aware of
Different strategies to target voters
The future of data safety in programmatic advertising
Dh ..read more
AdTech with AlikeAudience
1y ago
In the eighth episode of AdTech | AlikeAudience, hear from ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, on AdTech Growth Marketing in both B2B and B2C landscapes.
Tune in to find insights on:
What growth marketing is and why it matters
How B2B and B2C marketing overlaps
Why building strong communities is key to advertising success
Strategies to attract B2B and B2C customers, such as demand generation and product-led growth
Current privac ..read more
AdTech with AlikeAudience
1y ago
In the sixth episode of AdTech | AlikeAudience, Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd, Phil James, Co-founder of AlikeAudience, Ronald Kwok, and Director of The Brand Creatives, Jessica Lam, discuss the relevance of diversity in the field of marketing. The topics discussed are:
How diversity can help unlock strategic advantages for clients.
Building a team with diversified cultures and backgrounds.
Diverse perspectives that people from different parts of the world might bring to a particular subject matter.
How diversity, going broad and going wide, unlocks ..read more
AdTech with AlikeAudience
1y ago
In the fifth episode of AdTech | AlikeAudience, Managing Partner at PHD Media, Lawrence Lo, CEO and co-founder of AlikeAudience, Bosco Lam, and Director of The Brand Creatives, Jessica Lam, discusses building successful teams, empowering leadership, and fostering people-first work cultures in the post-pandemic world to drive innovation and growth in AdTech. The topics they shared include:
How to cultivate positive culture and values within the workplace
Finding the right balance among skills, experience, and passion when hiring
How to adapt to changes in hiring trends
Actionable advice ..read more
AdTech with AlikeAudience
1y ago
International Women’s Day is here! It’s the best time to discuss one of the topics we at AlikeAudience are truly passionate about, Women’s Leadership! On this episode of Adtech | AlikeAudience, we have two high-powered dynamic women with significant achievements to their credit in the industry to share their success stories and leadership insights with us.
Listen to Anna Chan and Elice Lau as they narrate their experiences about how they started out as a minority in the male-dominated AdTech industry to how times have now changed with increased participation of women, the need for diverse lea ..read more