Navigating the Future of CTV in India
AdTech Heroes - Interviews with Advertising Technology Executives
by Seedtag
1M ago
in this episode of the AdTech Heroes podcast, our host, Dal Gill, along with guest Vikram Chande, General Manager and Sales Lead for Samsung Ads India, explores the rapidly growing sector of Connected TV (CTV) in India. Chande, who has a rich background marked by an affinity for numbers and an accidental yet successful entry into marketing, shares his comprehensive insights on the rise of CTV, driven by the pandemic-induced shift to streaming and rapid growth in smart TV sales. The discussion traverses significant topics like the current trends and anticipated growth in CTV advertising, projec ..read more
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Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative
AdTech Heroes - Interviews with Advertising Technology Executives
by Seedtag
4M ago
In this episode, our host Dal sits down with Matthew Birkby (SVP, Strategic Integration at Innitiative) to discuss who should own the ad stack. During the conversation, they discussed: - How to build strategic partnerships. - Ownership of the ad stack and who plays a role. - Adaptability for success ..read more
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Ride on Demand: The Uber Way to Ad Success with Paul Wright, Uber
AdTech Heroes - Interviews with Advertising Technology Executives
by Seedtag
4M ago
In this episode, our host Dal sits down with Paul Wright (Head of Uber Advertising & Eire) to discuss Uber's advertising business. During the conversation, they discussed: - Uber's advertising origin story. - Examples of companies using Uber Advertising. - How Uber is using data ..read more
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Reddit's Key to Context with Alex Underwood, Reddit
AdTech Heroes - Interviews with Advertising Technology Executives
by Seedtag
5M ago
In this episode, our host Dal sits down with Alex Underwood (Global Head of Agency Development at Reddit) to discuss Reddit's advertising business. During the conversation, they discussed: - Why agencies and brands should be advertising on Reddit. - Alex's advice for brands that want to get started on Reddit. - The consumer culture shift ..read more
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The Future of Podcast Advertising & Audio Creativity with Steve Dunlop, AMA
AdTech Heroes - Interviews with Advertising Technology Executives
by Seedtag
8M ago
In this episode, our host Dal sits down with Steve Dunlop (Founder & CEO at AMA) to discuss the future of podcast advertising. During the conversation, they discussed: - How important is audio advertising in today's world? - What is AMA role in audio advertising? - What's next for audio advertising ..read more
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Deconstructing Barbie's Marketing with Mike Shaw and Rachael Lake
AdTech Heroes - Interviews with Advertising Technology Executives
by Seedtag
10M ago
In this episode, we brought on two industry leaders; Mike Shaw (Director, International Ad Sales at Roku) and Rachel Lake (UK Head of Strategy, m/SIX) to deconstruct the marketing behind the recent Barbie movie. --- During the conversation, they discussed: --- - How blending digital and physical experiences can enhance a marketing campaign's impact. - The criteria brands need to consider when selecting partnerships for cross-promotions. - How the Barbie-core movement tapped into nostalgia to create a buzz around the movie ..read more
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Deconstructing Barbie's Marketing with Mike Shaw and Rachel Lake
AdTech Heroes - Interviews with Advertising Technology Executives
by Seedtag
10M ago
In this episode, we brought on two industry leaders; Mike Shaw (Director, International Ad Sales at Roku) and Rachel Lake (UK Head of Strategy, m/SIX) to deconstruct the marketing behind the recent Barbie movie. --- During the conversation, they discussed: --- - How blending digital and physical experiences can enhance a marketing campaign's impact. - The criteria brands need to consider when selecting partnerships for cross-promotions. - How the Barbie-core movement tapped into nostalgia to create a buzz around the movie ..read more
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Data in AdTech with Dylan Mouratsing, mSix&Partners
AdTech Heroes - Interviews with Advertising Technology Executives
by Seedtag
11M ago
In this episode, our host Dal sits down with Dylan Mouratsing (Global Chief Data Officer at mSix&Partners) to data in AdTech. During the conversation, they discussed: - How the use of data within digital has changed over the years. - The role of AI in the future use of data. - The impact of the "death of the cookie" on data usage ..read more
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The State of the SSP Landscape with Alex Gardner, Index Exchange
AdTech Heroes - Interviews with Advertising Technology Executives
by Seedtag
1y ago
In this episode, our host Dal sits down with Alex Gardner (Chief Revenue Officer at Index Exchange) to discuss technology within the state of the SSP landscape. During the conversation, they discussed: - Alex’s journey in ad tech/expertise - How is Index helping customers with streaming TV. - The State of the SSP landscape and the changing relationships between DSPs/SSPs ..read more
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Live from Cannes - Beyond the Labels: Breaking Stereotypes in Advertising
AdTech Heroes - Interviews with Advertising Technology Executives
by Seedtag
1y ago
In this special panel episode of the AdTech Heroes podcast, streamed live from Cannes in partnership with ExchangeWire, our host, Dal Gill, VP of Global Partnerships at Seedtag, is joined by industry experts to discuss our topic: ‘Beyond the Labels: Breaking Stereotypes in Advertising.’  Tune in as our guests explore the power of inclusive advertising, unmasking the biases that influence ad campaigns, & discussing the impact they have on our society. Hear from industry experts, thought leaders, & creative minds who are at the forefront of reshaping the advertising landscape. Get r ..read more
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