In this episode, our host Dal sits down with Matthew Birkby (SVP, Strategic Integration at Innitiative) to discuss who should own the ad stack. During the conversation, they discussed: - How to build strategic partnerships. - Ownership of the ad stack and who plays a role. - Adaptability for success ..read more

In this episode, our host Dal sits down with Paul Wright (Head of Uber Advertising & Eire) to discuss Uber's advertising business. During the conversation, they discussed: - Uber's advertising origin story. - Examples of companies using Uber Advertising. - How Uber is using data ..read more

In this episode, our host Dal sits down with Alex Underwood (Global Head of Agency Development at Reddit) to discuss Reddit's advertising business. During the conversation, they discussed: - Why agencies and brands should be advertising on Reddit. - Alex's advice for brands that want to get started on Reddit. - The consumer culture shift ..read more

In this episode, our host Dal sits down with Steve Dunlop (Founder & CEO at AMA) to discuss the future of podcast advertising. During the conversation, they discussed: - How important is audio advertising in today's world? - What is AMA role in audio advertising? - What's next for audio advertising ..read more

In this episode, we brought on two industry leaders; Mike Shaw (Director, International Ad Sales at Roku) and Rachel Lake (UK Head of Strategy, m/SIX) to deconstruct the marketing behind the recent Barbie movie. --- During the conversation, they discussed: --- - How blending digital and physical experiences can enhance a marketing campaign's impact. - The criteria brands need to consider when selecting partnerships for cross-promotions. - How the Barbie-core movement tapped into nostalgia to create a buzz around the movie ..read more

In this episode, we brought on two industry leaders; Mike Shaw (Director, International Ad Sales at Roku) and Rachel Lake (UK Head of Strategy, m/SIX) to deconstruct the marketing behind the recent Barbie movie. --- During the conversation, they discussed: --- - How blending digital and physical experiences can enhance a marketing campaign's impact. - The criteria brands need to consider when selecting partnerships for cross-promotions. - How the Barbie-core movement tapped into nostalgia to create a buzz around the movie ..read more

In this episode, our host Dal sits down with Dylan Mouratsing (Global Chief Data Officer at mSix&Partners) to data in AdTech. During the conversation, they discussed: - How the use of data within digital has changed over the years. - The role of AI in the future use of data. - The impact of the "death of the cookie" on data usage ..read more

In this episode, our host Dal sits down with Alex Gardner (Chief Revenue Officer at Index Exchange) to discuss technology within the state of the SSP landscape. During the conversation, they discussed: - Alex’s journey in ad tech/expertise - How is Index helping customers with streaming TV. - The State of the SSP landscape and the changing relationships between DSPs/SSPs ..read more

In this special panel episode of the AdTech Heroes podcast, streamed live from Cannes in partnership with ExchangeWire, our host, Dal Gill, VP of Global Partnerships at Seedtag, is joined by industry experts to discuss our topic: ‘Beyond the Labels: Breaking Stereotypes in Advertising.’  Tune in as our guests explore the power of inclusive advertising, unmasking the biases that influence ad campaigns, & discussing the impact they have on our society. Hear from industry experts, thought leaders, & creative minds who are at the forefront of reshaping the advertising landscape. Get r ..read more

In this episode, our host Dal sits down with Melissa Blaha (Head of Product, Data and Analytics at Finecast) to discuss technology within the AdTech industry. During the conversation, they discussed: ✅ How technology has changed in AdTech over the years. ✅ Championing females in technology. ✅ How addressable tv has benefited from technology in AdTech ..read more