Programmatic email advertising is one of the cleanest and most noise-free online ad placements available to advertisers. We wanted to learn more about it and discover if there is a programmatic approach to it.  That's why we've invited Jason Oates, Chief Business Officer at Liveintent, for today's episode. Jason will give you valuable insights into programmatic email advertising and why it is important to use this first-party data opportunity to deliver the right ad to the right person. Furthermore, we talked about the influence of the "cookie apocalypse" on email advertising and the ever ..read more

Today we have another special episode for you. We invited our second strategic partner, fusedeck, to discuss web analytics's current status and future. Privacy legislation, privacy by design, session- vs. user-tracking, and late consent are just some of the buzzwords in this episode. With the launch of the GDPR in 2018, many things were supposed to change regarding online marketing. A lot has happened since then, both technically and legally. Now it’s more than just a cookie or other identifiers. The clay between tracking, analytics, and other web services and GDPR has been intensified. To e ..read more

Today we have a special episode for you. We invited our new strategic partner, Funnel, to discuss the importance of empowering marketing teams so that they can independently use and manage their data. Marketing and advertising platforms have more than doubled in the last few years. And we all know what that means for marketing teams: reporting, analyzing, optimizing, and back to reporting. And it doesn't seem to get easier. So how do marketing teams get independent in data connection, organization, storage, and sharing? Spoiler alert: Google Data Studio is not the answer. To shed light on th ..read more

Recently we've heard a lot about account-based marketing, and that's why we finally decided to try and understand it better and seek ABM marketing in AdTech. In this episode, we hosted Tenisha Griggs, VP, and Head of Global Media, at Terminus. Tenisha helped us understand what account-based marketing (ABM) is, how it works, and the critical factors for successful ABM campaigns. For whom is account-based marketing a good fit? How does the ICP (ideal customer profile) factor in, and how do you prepare ABM operations? Those are just some of the questions Tenisha answered. Furthermore, by listen ..read more

We are very excited to share with you today one of the most interesting episodes we have recorded so far. Sometimes, traditional marketing techniques considered outdated can be a valuable addition to your marketing mix. And this is precisely the case with programmatic direct mail. To dive deeper into this topic, we invited Jacob Ross, CEO of PebblePost. PebblePost is reinventing the direct mail industry with its programmatic offer. But how do they do this exactly? And why is it more important than ever to reach consumers in their homes? Those are just two of the questions Jacob will answer f ..read more

Episode 18 with Dr. Fou and the topic of fraud in the digital marketing world from the point of view of advertisers struck a nerve with you, our listeners. That's why we decided to dig deeper into this topic - this time from a publisher's point of view. For this important conversation, we invited Yuval Shiboli - Director of Product Marketing at GeoEdge - to join us in this episode. Fraud comes in many forms and appears in many places, and the digital marketing environment is no exception - clickbait creatives and scams are the reality for many publishers and advertisers. The industry rushed ..read more

#IndieadTalks with our Head of PPC Services, Yoav Segal. In today's episode, we leave the programmatic side of online marketing and shift our focus to pay-per-click campaigns, more precisely, Meta (Facebook & Instagram) advertising. We discussed in depth the challenges advertisers face with Meta advertising amidst the privacy legislation and the iOS 14.5 privacy update. How did it affect how we target audiences on Facebook/Instagram, and how did it limit the web/app-tracking possibilities? These are 2 of the questions we tried to answer and offer solutions to. Furthermore, Yoav will giv ..read more

Today's episode continues episode 17's topic of mobile DSPs, this time focusing on the technical side and the gaming industry. To dive deeply into these topics, we were joined by Pau Quevedo - VP of Product Performance and Growth - of Smadex, a mobile DSP. We considered the advertisers' point of view and how they should be looking at media buying, KPIs, and the difference between DSP offerings. We also discussed the technical perspective of niche DSPs and which unique features and capabilities they need to be attractive as a user-acquisition solution for the gaming industry. Pau shared his ..read more

Fraud in the digital marketing and programmatic advertising environment is growing exponentially;  Where is it coming from, and what can we do to avoid placing ads on fraudulent websites and apps? Spoiler alert: not by using your default vendor for fraud detection in your DSP. To discuss this topic intensely, we were joined by fraud-fighting idol Dr. Augustine Fou. Dr. Fou has worked in digital marketing for 25 years and has become the ultimate fraud warrior. With his platform FouAnalytics, he is helping marketers to audit their campaigns to avoid fraud.  Why are there so many frau ..read more

Tim Koschella has been an AdTech entrepreneur for the past 10 years. His current company Kayzen is a unique DSP that offers programmatic mobile advertising solutions in in-app inventory. During this conversation, we learned which advertisers find a high value in using Kayzen and how they work with it to get the most out of it. Spoiler Alert: We mentioned first-party data and the importance of creatives a lot. We also challenged Tim with questions regarding fraud and pricing transparency. Whether you're a media buyer, an agency, or an advertiser, if you have ever utilized or questioned the v ..read more