Dotdigital’s 2024 releases wrapped up
Dotdigital Blog » Cross-channel marketing
by Will Robertson
2M ago
Explore Dotdigital's top releases for 2024 including mobile messaging, social media integrations, cross-channel personalization, and the Dotdigital Academy ..read more
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The ultimate guide to cross-channel personalization
Dotdigital Blog » Cross-channel marketing
by Tosan Ebisan
2M ago
Discover how to deliver personalized experiences across all channels ..read more
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The paid media and CRM eco-system
Dotdigital Blog » Cross-channel marketing
by The PHA Group
4M ago
Want to learn how to transform your customers into loyal advocates? The PHA Group, a Dotdigital partner, shares how to use paid media and CRM to create personalized campaigns that engage, foster loyalty, and drive results ..read more
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How to leverage push notifications in mobile app marketing
Dotdigital Blog » Cross-channel marketing
by Tosan Ebisan
8M ago
Did you know that 60% of all global online sales now happen through mobile commerce? With mobile app push notifications, you can effectively reach customers and boost your sales. This blog will explore the benefits of push notifications, how to use them effectively in promotional campaigns, and the advantages Dotdigital offers if you’re looking to leverage this powerful marketing channel. What are mobile app push notifications? Mobile app push notifications are short messages sent directly from an app to a user’s device, even when the app isn’t actively in use. They appear as popovers on the l ..read more
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How to create human connections with cross-channel marketing strategies
Dotdigital Blog » Cross-channel marketing
by Tosan Ebisan
10M ago
Did you know that the average person is exposed to over 10,000 marketing messages a day? In this oversaturated landscape, it’s no wonder that customers often tune out traditional marketing tactics.  But what if you could break through the noise and forge genuine connections with your audience?  By leveraging cross-channel marketing strategies with a human touch, you can build trust, loyalty, and ultimately drive sales. This blog will guide you on how to achieve exactly that. Keep reading to discover how human-to-human marketing (H2H) and cross-channel strategies can help you create a ..read more
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A beginner’s guide to cross-channel marketing
Dotdigital Blog » Cross-channel marketing
by Tosan Ebisan
1y ago
Did you know that 73% of shoppers expect brands to understand their unique needs and expectations? To be successful in today’s competitive market, it’s important to find ways to connect with your customers across different platforms. This means creating strategies that are effective and engaging, so that your target audience can easily understand and relate to your message, no matter where they are. That’s where cross-channel marketing comes into play. If you’re not familiar with this strategy, don’t worry. This beginner’s guide will walk you through everything you need to know, and show you h ..read more
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A complete guide on cross-channel, omnichannel, and multi-channel marketing
Dotdigital Blog » Cross-channel marketing
by Tosan Ebisan
1y ago
The world of marketing is always evolving, adapting to changes in technology and consumer behavior. With these changes come new terminology to describe the strategies and methods used for customer communication. It’s important to understand these terms to informed decisions about how to engage with your customers. One area of confusion is the difference between ‘cross-channel‘, ‘omnichannel’, and ‘multichannel’ marketing strategies. By exploring these terms and their benefits, we can clear up any confusion and help you make the best decision for your business. So let’s investigate what these t ..read more
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How to unify customer data for data-driven marketing
Dotdigital Blog » Cross-channel marketing
by Jenna Paton
2y ago
Data-driven marketing has been a buzzword for digital marketers for a while now; it has long been emphasized as the tactic behind marketing success. In fact, the majority of marketers in a recent survey cited data-driven marketing that focuses on an individual as “the single most exciting opportunity” emerging in the industry. What is data-driven marketing? Data-driven marketing is an approach to marketing that focuses on strategies built on insights pulled from big data. This data is a collection of customer information, interactions, engagements, and purchases that can be used to form predic ..read more
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How to unify customer data to empower marketing success
Dotdigital Blog » Cross-channel marketing
by Jenna Paton
2y ago
Dotdigital Blog How to unify customer data to empower marketing success Data-driven marketing is no longer a theoretical and innovative approach, it should be a fundamental part of your marketing strategy.  Jenna Paton Published: June 24, 2022 Data-driven marketing has been a buzzword for digital marketers for a while now; it has long been emphasized as the tactic behind marketing success. In fact, the majority of marketers in a recent survey cited data-driven marketing that focuses on an individual as “the single most exciting opportunity” emerging in the indus ..read more
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The future of customer retention: empathic marketing
Dotdigital Blog » Cross-channel marketing
by Jenna Paton
2y ago
Dotdigital Blog The future of customer retention: empathic marketing Customer retention is a cheap and efficient strategy that ensures business and profit growth. Jenna Paton Published: May 12, 2022 Customer acquisition costs are on the rise and look set to stay that way. Changing social situations and consumer behavior has forced businesses in every sector and every vertical to focus on the online side of their business. That means competition is fierce. You’re fighting for attention in an already crowded marketplace. It therefore makes sense that marketers have redouble ..read more
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