The wealth management and investment landscape in the United States is rapidly evolving, with brands adapting to meet the needs of a diverse array of investors. The post This Holiday Season, Personalization is Key appeared first on Comperemedia ..read more

The big news on this Bank Holiday is that Capital One is rumored to acquire Discover. We will continue to update this page with the latest Insider Insights from our team of experts. Using Comperemedia competitive intelligence tools to monitor up-to-the-minute email activity and engagement, social sentiment, and other direct marketing, we will break down the notable consumer and brand activity and offer our POV on the road ahead. Updated as of 5:00 pm ET 2.19.24 Discover’s recent activity (or, lack thereof) points to the beginning stages of an acquisition: In late 2023, Discover announced it is ..read more

GEICO strategically welcomed back its Caveman character to fuel a two-month lead-up to Super Bowl LVIII in an all-out media blitz after a 20-year hiatus.  Comperemedia’s 2024 Omnichannel Marketing Trend, Deja New, emphasizes the opportunity brands have to revitalize their sidelined brand figureheads—within a modern context—to drive relevancy and brand affinity with today’s consumers. Leveraging the audience pull of the NFL playoffs, GEICO’s intertwined campaign narrative is nostalgic in a multi-faceted, emotion-evoking manner that allows consumers to buy into the Caveman’s story as it unf ..read more

Comperemedia has today announced three Omnichannel Marketing Trends that are set to impact companies, brands, and marketers in 2024 and beyond.  “The 2024 Omnichannel Marketing Trends are rooted in competitive intelligence, industry expertise, and shifting consumer behaviors and are a result of in-depth conversations among competitive intelligence analysts. We consider recent developments in the industry, as well as consumer-reported behavior and attitudes, to forecast what will come in the year ahead. This year, many aspects of our trends were driven by key themes in 2023: economic uncer ..read more

After nearly three years of deferred payments, rising rates and inflation have shifted the student loan landscape as borrowers entered a challenging financial reality. While students awaited news regarding potential loan forgiveness, their financial situations underwent significant changes. Inflation concerns, rising interest rates, and the overall impact of a post-COVID reality contributed to an overall increase in consumer debt. The resumption of student loan payments will add an additional financial stressor, forcing borrowers to adjust their spending habits. Lenders will need to assess the ..read more

In early August, the Comperemedia Research team got together to discuss how interfacing with culture has become a key part of brand strategy. The necessity for brands to engage with consumers at the cultural level has always been important in marketing, but as brand transparency has become more in demand from consumers and technology has facilitated this (e.g. social media), companies often face a higher level of scrutiny in their marketing efforts. McDonald’s and Nike were two companies that emerged as part of our discussion due to how they have managed to stay relevant and, in many ways, etc ..read more

With the Women’s World Cup (WWC) gaining popularity globally, brands have a unique opportunity to associate themselves now with an event that will only continue to grow in future years. Like Wimbledon and Rolex or the Olympics and Coca-Cola, brands have an opportunity to highlight their own names in association with a soon-to-be blue-chip event. With around $152M of FIFA’s own money invested in the tournament this year (3x more than in 2019), FIFA has clearly demonstrated its desire for the competition to succeed sustainably. Brands looking to stand out amongst the competition at the WWC shoul ..read more

Paid search is a keystone of marketing today and an essential element of a marketing strategy: Due to its customer-driven nature, it is incredibly effective at connecting the right audiences at targeted touch points throughout a consumer’s shopping journey. As paid search strategies get more complex and more brands enter the marketplace, it’s imperative to understand the landscape. Market Forecast The role of paid search is evolving quickly and precisely within the marketing funnel, serving as an invaluable resource throughout consumers’ purchase decision. As consumers have become more digital ..read more

Paid search is a keystone of marketing today and an essential element of a marketing strategy: Due to its customer-driven nature, it is incredibly effective at connecting the right audiences at targeted touch points throughout a consumer’s shopping journey. As paid search strategies get more complex and more brands enter the marketplace, it’s imperative to understand the landscape. Market Forecast The role of paid search is evolving quickly and precisely within the marketing funnel, serving as an invaluable resource throughout consumers’ purchase decision. As consumers have become more digital ..read more

Every June, Pride Month marks the opportunity for the LGBTQ+ community to celebrate and commemorate the fight for liberation. If your brand wants to join this year’s celebration, here are some notable do’s and don’ts to consider before jumping into the conversation. 1. Do: Make it a Movement | Don’t: Leverage a Moment Do: Make it a Movement: Ask yourself if your brand has been an ally and a part of the LGBTQ+ conversation throughout the year: If the answer is yes, bring your efforts to life with in-person activations. If the answer is no, consider centering your efforts on how to be a better a ..read more