All organisations need defined objectives by which they measure success. For channel businesses, a carefully chosen partner network is cultivated to meet these objectives by increasing revenue, market penetration and more.  However, channel partners have their own objectives, and all too often, the big-picture goals set by the channel business can be forgotten, resulting in both parties drifting apart without even realising it.  Here, we look at how partner strategies and organisational objectives can become misaligned, what impact this has on the businesses, and why it is important ..read more

You are well on your way to getting your online training program off the ground. You know why you need it, the challenges it will solve and the benefits you and your organisation will experience moving forward.  But, gaining agreement from your stakeholders is next on the agenda. You need to showcase how Wahoo Learning can support your organisation’s short and long-term objectives. To help you demonstrate the value of partnering with us, here are some practical tips to help support your business case. Define Your Requirements and Business Case Defining who your decision-makers are and wha ..read more

A successful channel partner program is mutually beneficial. The more of your products your partners sell, the more revenue you can both generate. However, as distributors and resellers work with many different businesses and products, the challenge is empowering your partners and making your partner proposition standout.  One of the best ways to motivate your channel partners is with partner incentive programs. These programs recognise and reward your partners’ good work while also offering the motivation to continue improving so that they can reach and surpass the targets you set. An ef ..read more

One of the key strategies for growing a channel partner program is acquiring new partners. But how are you targeting those partners in the first place to ensure they are the right people to help drive your business forward? The Benefits of Acquiring New Channel Partners Acquiring more channel partners means more management, but it also equates to more revenue, especially if they are onboarded and trained in the best way possible to improve their sales effectiveness.   Having more partners reduces the impact of losing partners because you are less reliant on the same few distributors ..read more

When you work with channel partners to extend the reach of your products, it is in your best interests to look towards improving channel partner performance. A recent study from the 2112 Group found that “62% of high performers have some form of ongoing partner enablement in place for multiple partner personas.” By helping your channel partners meet their goals, you actively increase the chances of meeting your business goals. One of the best ways to aid channel partner success is to supply them with a training program with specific courses focused on their role and business. This article will ..read more

From your dealers and distributors to your franchisees and resellers, your channel helps to hit your company’s overall goals. Therefore, it’s in your best interests to provide them with the best channel partner training.  Businesses today have unprecedented reach. A customer from the other side of the globe can specify or order your product and have it arrive within a week. Yet accessibility doesn’t automatically translate to sales. Before an end customer even thinks about making a purchase, partners need to have the ability to connect and address their needs. That’s where training comes ..read more

Successful collaboration with strategic partners allows channel businesses to extend their reach, access new markets, and drive revenue growth, and the best way to manage this process is with a partner program. However, for a business to continue to develop and grow, that channel partner strategy needs to be both sustainable and scalable.  Why Scalability Matters Growing your partner network provides several benefits, such as increased revenue, more opportunities to enter new markets and improved business security, as a larger network will mean that losing a channel partnership for whatev ..read more

Franchisees see a higher probability of success than startups and independent businesses. Around 97% of franchisees report profitability – an impressive figure, considering that only 40% of startups are operational after three years. Yet high chances of success don’t mean it’s guaranteed. While franchisees are supplied with a proven framework and the clout of a known brand, they will need training. Deploying that training across hundreds or even thousands of locations presents unique challenges. Importance of Franchise Training Franchising is not quite an out-of-the-box venture. Although criti ..read more

Crutches have remained relatively unchanged for hundreds of years. The logic is simple: You use your hands and arms to balance and move. So when the iWalk 2.0 came onto the scene promising hands-free use, the brand expected users would have trouble visualising how it works. Yet instead of directing the educational effort towards consumers, the company went a different way and focused on resellers. Partners were given comprehensive training on how to fit patients for the device, and how to teach them to walk in it.  The iWalk 2.0 has since won numerous awards and is now sold in 30 countrie ..read more

Training your channel partners, while hugely beneficial, does come with challenges. Over the past two decades, we have worked with numerous organisations and gathered insights on tackling these obstacles.  Here is a deep dive into some challenges of channel partner training and our proven strategies to solve them. Common Challenges of Channel Partner Training 1. Partner Engagement  Keeping partners engaged in training and maintaining engagement throughout the program can be difficult. Their primary commitment is to their own business, and they may see training as a secondary priority ..read more