In episode #2787, we discuss the rise of influencers, the importance of managing your own social media accounts, the benefits of partnering with other agencies, and the value of building relationships over time. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Hailey Welch, Hawk Tuah Girl, signs with The Penthouse (03:54) Why Joe Biden's Twitter is a joke (06:47) The quickest way to grow your ad agency, join forces with others (15:51) That’s it for today ..read more

In episode #2785, we discuss the decline of affiliate marketing and the challenges faced by businesses and affiliates, the potential acquisition of HubSpot by Google, the impact of raising prices in SaaS companies, and Syed Balkhi's smart WordPress M&A strategy. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Is it worth having an affiliate program after Google sacked so many affiliate sites? (03:07) HubSpot shares plunge 12% on report that Alph ..read more

In episode #2784, we reference a study by McKinsey in 2015 that claimed a link between profits and executive diversity. We also discuss founders creating their own media channels and the influence of social media on brands. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Will diversity, equity, and inclusion make you rich? (09:59) You are the media now (13:25) How TikTok comments pushed Converse to bring back discontinued sneakers (17:27) That’s it ..read more

In episode #2783, we discuss the importance of launching a product quickly to iterate and reach product market fit, the rise of in-house influencers and how companies can leverage their employees' social media profiles, and Apple's fee on ads and recommend purchasing ads on a computer to avoid potential cost increases. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Data reveals how long it takes to reach product market fit (05:04) The rise of in-ho ..read more

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. A luxury home builder seeks advice on how to generate leads without relying on architects and designers. Learn to target high-end events and magazines using intent-based lists, geofencing, and cold emails.  Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Coaching Call (04:16) Using Intent-Based Lists ..read more

In episode #2782, we discuss the challenges of competing with companies like Andreessen Horowitz in terms of recruiting and compensation, the hiring process and the value of hiring executives who have experience in the industry, and a mention of J. Paul Getty and his approach to being a working boss. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) How big agency M&A and hiring works (12:33) World's richest man on being a 'working boss’ (15:53) T ..read more

In episode #2781, we discuss the recent assassination attempt on former President Trump, how he turned the incident into a marketable moment and the reactions from the mainstream media and corporations, and the impact of the incident on social media advertising and organic social content.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES:  (00:00) How trump made his assassination attempt a marketable moment (04:22) Why you can't trust CNN or Washington P ..read more

In episode #2780, we discuss why Elon Musk's use of data in innovation is a mix of yes and no, Starlink Mini, Roaring Kitty's lawsuit, the importance of hiring good people, and the new version of SEO. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Why Elon Musk doesn't use data when creating new innovations (03:02) How marketing can backfire: Roaring Kitty purchased $245M of Chewy (06:35) Search everywhere optimization: platforms SEOs need to optim ..read more

In episode #2779, we discuss how to use fake haters to boost engagement, the success of Courtney Kardashian's brand, the decline of click-through rates in search results, the dangers of abusing programmatic SEO, and the rise of AI answer optimization. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) How to use fake haters to blow up your engagement (01:47) The genius of Kourtney Kardashian's 'Lemme' brand (02:40) 76% of NVIDIA employees are millionai ..read more

In episode #2778, we discuss Louis Vuitton and Dior's genius real estate strategy, including LVMH's prime storefront acquisitions and their impact on brand dominance. We also explore Alex Hormozi's stance on not promoting in content, the death of traditional content marketing, and effective alternatives. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Louis Vuitton and Dior's genius real estate strategy (05:02) Is Alex Hormozi right about not promoti ..read more