This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com → See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP ..read more

With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything. It sounds a bit cliché, doesn't it? That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind... Just like I did. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com → See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcast ..read more

Listen to Melina Palmer, behavioral economist and author of "The Truth About Pricing," explain how you can use simple tricks from behavioral economics to make your prices feel just right for your customers. It’s not about changing the price but how you show it.  *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com → See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRt ..read more

In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts, or planning podcast episodes, the right angle can make all the difference in capturing your audience's attention. Some key takeaways:  Avoid the launch hype trap: Focus on creating sustainable, long-term impact rather than chasing short-lived bestseller lists or viral fame.  Master the art of the angle: Learn Lucy's three-pronged approach to developing powerful angles based on your bu ..read more

  Paul Millerd, author of "The Pathless Path," shares his unconventional journey of designing a life and career that lights him up. Tune in for some eye-opening insights and refreshingly honest perspectives, including: The surprising things people confessed to Paul about their dissatisfaction with work, even in high-paying jobs How Paul made the leap from a successful corporate career to pursue what made him feel truly alive The unexpected truth about the relationship between money and the willingness to take risks in career and life Paul's candid perspective on the challenges and reward ..read more

  In this episode, Circle co-founder Andy Guttormsen cuts through the fluff to share his hard-earned lessons on building communities that last. No BS, just real talk and proven tactics to help you create a thriving group that stays engaged past the 3-month mark. Andy exposes the hard truths and gives you the tools to foster genuine, long-term commitment. Whether you're a pro or just starting out, this no-nonsense guide is your key to unlocking the staying power your community needs. (00:00) - Intro (02:04) - Reasons why you shouldn't start a community (yet) (09:22) - Andy's perspective o ..read more

Throw out the old rules. Jocelyn Brady, the Brain Lady, shows you five wild ways to think up ideas that pay off. This is about getting real results by letting loose. No more boring meetings or dry strategies. Gear up for a straight-talk journey to where the real magic happens in business: your imagination. (00:00) - Intro (01:43) - Why you shouldn't take yourself too seriously! (05:52) - The improv secret to unleash your mind (08:33) - Jocelyn's journey through adversity (15:38) - What is at the epicenter of "The Brain Lady"'s method (21:04) - Practical case with Jocelyn's method (26:29) - De ..read more

Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition herself, identifying a niche in the tech industry, leading to significant success in her newly chosen field. Emily's story is nothing short of inspiring. This episode is a blend of heartfelt storytelling and hardcore business strategy.  In this episode, you’ll learn: The essence of positioning in business How to transition from offering everything to everyone to finding an undiscovered, yet profitable, niche How to identify ..read more

For a decade, Heidi Weinberg has been a successful freelance fashion designer. Now, she helps other fashion designers get paid by focusing on a narrow market and going ULTRA-NICHE. She is also the podcast host of Fashion Designer Get Paid who, after going through a rebranding process via market research and strategic positioning, elevated her podcast to the top rank.  In this episode, Heidi talks about the importance of not being afraid of niching down and how proper positioning can radically change the growth of your business! Topics Covered: (00:00) - Intro (01:46) - The secret to nich ..read more

In the eye of the pandemic storm, Zeke Sky didn't just keep his music alive; he transformed it into a powerhouse brand.  This episode dives into how a metal guitarist mastered the art of branding and marketing amidst global chaos.  From crafting a unique brand identity to engaging a dedicated fanbase, Zeke's journey is a masterclass in marketing resilience and creativity under pressure.  In this episode you'll discover:  The creative process of composing music The importance of discipline and belief in your work Social media practices to grow your audience Topics Covered ..read more