Professionalism is Killing Your Brand: Here's the Cure
Everyone Hates Marketers
by Louis Grenier | Marketing & Branding
1w ago
Corporate speak sucks. Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand.  (00:00) - Intro (02:27) - Redefining professionalism (04:54) - Dave's journey (08:35) - How Dave's strategy generates leads (16:33) - First steps to being more yourself (23:01) - Why going "too" narrow is important (33:20) - Self-deprecation as a copywriting tool (40:41) - Picking the right fight (50:02) - Dave's last advice (54:48) - Top 3 resources *** → Join 14,000+ weirdos who learn to stand the f*ck ou ..read more
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Funnels Don't Build Businesses: Here's What Does
Everyone Hates Marketers
by Louis Grenier | Marketing & Branding
2w ago
  Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real. (00:00) - Intro (02:19) - Facebook funnel's story (07:42) - The difference between a funnel business approach and a real business (09:20) - The importance of the backend in a business (15:23) - The weaknesses of the influencer model (20:14) - The 5 Lightbulbs Framework (26:56) - How to implement the framework (31:55) - What is a good argument to sell your product? (38:14) - How to sp ..read more
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How to Build a Content Strategy That "Drives Pipeline"
Everyone Hates Marketers
by Louis Grenier | Marketing & Branding
3w ago
  In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing.  (00:00) - Intro (02:41) - Sara's pet peeve (05:24) - First actionable steps as a marketer (09:47) - How to find and convince the right people for content marketing (20:42) - Getting people involved (25:55) - When did you drive more pipeline (27:14) - Sara's content strategy process (32:15 ..read more
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25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin
Everyone Hates Marketers
by Louis Grenier | Marketing & Branding
1M ago
Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com → See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com ..read more
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Know Your "Enemies" — A Practical Guide to Competitive Intelligence
Everyone Hates Marketers
by Louis Grenier | Marketing & Branding
1M ago
This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com → See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP ..read more
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How to Make Products That Stick (With PepsiCo's Chief Design Officer)
Everyone Hates Marketers
by Louis Grenier | Marketing & Branding
1M ago
With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything. It sounds a bit cliché, doesn't it? That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind... Just like I did. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com → See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcast ..read more
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Stop Wrestling With Pricing: How to Set Prices Customers Want
Everyone Hates Marketers
by Louis Grenier | Marketing & Branding
1M ago
Listen to Melina Palmer, behavioral economist and author of "The Truth About Pricing," explain how you can use simple tricks from behavioral economics to make your prices feel just right for your customers. It’s not about changing the price but how you show it.  *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com → See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRt ..read more
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How to Find SPICY Angles That The Right People Cannot Ignore
Everyone Hates Marketers
by Louis Grenier | Marketing & Branding
2M ago
In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts, or planning podcast episodes, the right angle can make all the difference in capturing your audience's attention. Some key takeaways:  Avoid the launch hype trap: Focus on creating sustainable, long-term impact rather than chasing short-lived bestseller lists or viral fame.  Master the art of the angle: Learn Lucy's three-pronged approach to developing powerful angles based on your bu ..read more
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How to Craft a Life & Career That Lights You Up (F*ck The Playbooks)
Everyone Hates Marketers
by Louis Grenier | Marketing & Branding
2M ago
  Paul Millerd, author of "The Pathless Path," shares his unconventional journey of designing a life and career that lights him up. Tune in for some eye-opening insights and refreshingly honest perspectives, including: The surprising things people confessed to Paul about their dissatisfaction with work, even in high-paying jobs How Paul made the leap from a successful corporate career to pursue what made him feel truly alive The unexpected truth about the relationship between money and the willingness to take risks in career and life Paul's candid perspective on the challenges and reward ..read more
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The BS-Free Guide to Building Communities That Last More Than 3 Months
Everyone Hates Marketers
by Louis Grenier | Marketing & Branding
2M ago
  In this episode, Circle co-founder Andy Guttormsen cuts through the fluff to share his hard-earned lessons on building communities that last. No BS, just real talk and proven tactics to help you create a thriving group that stays engaged past the 3-month mark. Andy exposes the hard truths and gives you the tools to foster genuine, long-term commitment. Whether you're a pro or just starting out, this no-nonsense guide is your key to unlocking the staying power your community needs. (00:00) - Intro (02:04) - Reasons why you shouldn't start a community (yet) (09:22) - Andy's perspective o ..read more
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