Why is this an exciting change? The release of impression data in Spotify's dashboard is significant because it brings data-driven insights to podcasting. It allows podcasters to understand how users discover their shows on Spotify, whether through homepage features, search results, or their library. This development mirrors the evolution of app ecosystems, where data-driven tools became essential for growth, leading to the success of the app industry. It emphasizes the importance of podcast visibility optimization (PVO) and its impact on content discoverability. Some podcasters are shifting ..read more

Full show notes available here Timestamps 5:47 How to leverage human curiosity to drive your social media audiences to your podcast 12:03 What type of lead magnets work when appearing as a guest on other shows, and which don’t? 17:13 How to structure the lead magnet landing page to increase your sign-up rate and increase SEO traffic from Google 22:47 What email marketing tool Deirdre recommends to capture email addresses and nurture your list 24:07 Conversion rate benchmarks for your landing page 27:22 How to deliver value, properly nurture your email list, and feed your content flywheel 31:0 ..read more

Timestamps 0:01 Cost per download benchmarks 3:22 How to approach blended cost per download and cost per listener calculation 8:23 The challenges of scaling paid campaigns and how to overcome them 13:40 What is the best property or landing page to send your paid traffic to? 16:17 How to approach multi-app tracking and attribution for publishers with their own listening app? The complete show notes available here. Cost per download benchmarks Target cost per download (CPD) varies depending on factors like genre and client objectives. Cost per download can range from as low as 17 cents to as ..read more

Timestamps 0:01 Cost per download benchmarks 3:22 How to approach blended cost per download and cost per listener calculation 8:23 The challenges of scaling paid campaigns and how to overcome them 13:40 What is the best property or landing page to send your paid traffic to? 16:17 How to approach multi-app tracking and attribution for publishers with their own listening app? The complete show notes available here. Cost per download benchmarks Target cost per download (CPD) varies depending on factors like genre and client objectives. Cost per download can range from as low as 17 cents to as ..read more

Timestamps 1:22 The best podcast promotion channel 5:37 Establishing benchmarks 10:57 How to decide on the right marketing spend based on your goals 17:43 How to go about testing podcast networks 20:04 How to create ads that convert The complete show notes available here.   Key ideas: The Best Podcast Promotion Channel Mary's unique perspective comes from her performance background. Every decision she makes is data-driven. Generally speaking, keeping users on the platform where they hear/see the ad makes for higher conversion rates. Keeping listeners within the podcast medium reduces fr ..read more

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Timestamps 1:31 What are the podcast metrics Shirley pays the most attention to 4:04 Social media metrics and using social media for creator and guest selection 15:12 Shirley’s podcast data collection, cleaning, and wrangling process 17:33 On the importance of staying up to date with industry benchmarks and creating your own benchmarks 20:55 Common mistakes and misconceptions around podcast data 24:55 On the impact of features on download numbers over time 30:47 On turning listeners into newsletter subscribers and using newsletters as an acquisition channel 34:33 Prioritizing the right channel ..read more

Show notes: Timestamps 1:08 Tips for broadcasters entering the podcast space 07:32 How to establish relationships with podcast platforms 12:01 On specialization within podcast marketing teams 15:01 How to develop your podcast audience on a budget 18:15 PR as a podcast marketing channel 25:57 On turning things around when your audience growth is stalling 30:00 Podglomerate’s podcast launch/takeover framework Key ideas: Tips for broadcasters entering the podcast space – Linear content doesn’t always translate well to podcasting. – Linear radio listeners tend to skew older. Podcast audiences are ..read more

Timestamps 00:59 What are the differences between genres when it comes to promotion? 4:52 Peter's framework for audience development on social media 10:22 How audience growth looked like on YT for Private Parts in the early days 11:49 Besides social media, what are other major growth levers for Spirit? 14:04 How many extra downloads can you expect from a platform feature? 16:43 Paid promotion: Peter's go-to channels 17:46 The impact of YT short on channel subscriber growth and full-length content views 23:02 What types of clips work well for which social media platform? 28:09 Audience research ..read more

Marion Abrams is a podcasting coach, consultant, and the mastermind behind the very popular Spartan Up podcast. Under her tenure as director of podcasting, the show has generated 45 million downloads and views. In this episode, we talk about: - the 5Ps of podcast audience growth: Purpose, Point of View, Process, Practice and Promotion - download milestones - how to spot shady podcast marketing agencies - tips to get great guests on your show - how to know when you’ve achieved content stickiness (don't spend money on advertising for your show before reaching that point!) - how to streamline you ..read more