In today’s fast-paced business environment, where the hustle culture dominates, entrepreneurs and business owners tend to adopt a grinding mentality. Working harder and for long hours is often seen as the only avenue for success. However, it’s important to note that this relentless pursuit can frequently culminate in burnout, inefficiency, and a decline in productivity, undermining the very goals it seeks to achieve. Recent studies have indicated that productivity significantly decreases when working more than 50 hours per week, contrary to the hustle culture’s emphasis on extended hours for s ..read more

In the fast-paced landscape of product-focused companies, product launches are pivotal moments for gaining an edge over competitors. Each launch represents a solution to a market need, bridging the gap between possibility and reality. With customer preferences and market trends in constant flux, mastering the art of product launches becomes imperative for sustained success. Despite the perpetual cycle of innovation, the majority of new product introductions fail to gain traction, highlighting the necessity for a seamless launch experience. To optimize the success of a new product launch, compa ..read more

In today’s business world, mastering the art of negotiation is essential for effective leadership. As the market evolves swiftly and competition intensifies, to negotiate confidently have become more necessary than ever. A recent Salesforce study found that weak negotiation skills can cost a company up to 5% of its bottom line. Conversely, improved negotiation abilities can result in a remarkable 50% enhancement in net profits when implemented successfully.  Leaders in various industries frequently find themselves negotiating deals and managing intricate partnerships. One common challenge ..read more

In today’s rapidly evolving business environment, change is no longer an occasional occurrence but a constant reality.  Indian business leaders are confronted with four significant areas of uncertainty: technological advancements such as Generative AI disrupting markets, escalating customer expectations, intensified competition in global markets, and the rapid obsolescence of skill sets required for future business operations. This dynamic landscape presents challenges and opportunities simultaneously, compelling organizations to prioritize the importance of adaptability as a fundamental ..read more

Is Selling Like a Science or Art?  Today’s market is riddled with competition. Businesses use advanced strategies and ancient persuasion skills, incorporating effective sales management strategies. Every successful deal, sealed with a handshake, adds to a bigger story – a conflict between accurate data and personal connection. In the race to the top, the answer to this tricky question shapes how businesses approach sales. It decides if they focus more on numbers or telling a good story.  Finding the balance between the two can be the key to making a deal or just falling short. Unders ..read more

Rapid technological advancements and a dynamic customer journey mark the contemporary business landscape. In this ever-evolving operational environment, we must emphasize the need for continuous upskilling and reskilling. Corporate training is crucial for empowering teams with the latest tools and knowledge needed for business growth. Almost half of Indian employers see the value of corporate training to retrain employees. However, there is a divide, with 52% of employers wanting to invest more in training for new roles. This shows that companies are at a crucial point. For businesses aiming t ..read more

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Recently, the financial stress weighing on employees has taken centre stage, significantly impacting employee well-being. A series of lockdowns between 2020 and 2022 left 21 million people unemployed, with the income of about 97% of the households declining. Subsequently, geopolitical tensions in Ukraine and Global Macroeconomic Uncertainty has meant that the cost of living has gone up. Inflation soared to 6.7% last year on the back of huge rises in fuel and food, leaving many households with challenges. According to a survey by EY, a study showed that 81% of Indian employees faced financial s ..read more

In the world of business, the pursuit of long-term goals involves creating a strong brand by nurturing goodwill with customers. It’s akin to planting seeds today for a bountiful harvest in the future. Long term Vision and planning is about building lasting value, creating a narrative that resonates with people, and forging relationships that stand the test of time. It takes a deliberate, gradual, and strategic approach that incrementally adds to a business’s reputation and worth. On the other side, there’s short-term business planning, one that is geared towards quick wins, such as immediate r ..read more

What are core values? In essence, the organisational culture collectively reflects team members’ thoughts, behaviours, shared values, and responses to various stimuli. Notably, 63% of consumers express a strong preference for patronising companies whose purpose aligns with their values and beliefs. In some instances, they are willing to go the extra mile to avoid businesses that contradict their convictions, underscoring the profound internal and external impact of a company’s core values. Why core values are important? Core values, the foundational beliefs that encapsulate the essence of ..read more