Party Like a Marketer
9 FOLLOWERS
The Cannabis Marketing Association presents its brand new podcast, Party Like a Marketer! Founder and CEO of CMA Lisa Buffo interviews marketing professionals across the cannabis industry and get their insights on the industry and how marketing plays a role in it.
Party Like a Marketer
18h ago
Dive into the intricate world of marketing strategy and branding within the burgeoning cannabis industry with Lisa Williams, Founder and CEO of The TOKE Agency. From understanding brand archetypes and crafting cohesive marketing strategies to leveraging loyalty programs and successful email and text campaigns, Williams navigates through the nuances of building a standout brand in the cannabis space.  ..read more
Party Like a Marketer
1M ago
Explore the role of media relations in driving cannabis justice advocacy through storytelling and public relations with Stephen Post, Strategic Communications Manager at Last Prisioner Project. Join us as we explore PR tactics, media outreach strategies, and effective communication techniques for driving meaningful reform ..read more
Party Like a Marketer
1M ago
Hear from Vib Gupta, Founder & CEO of CannMenus about how cannabis marcom professionals can bridge the gap between cutting-edge technology and innovative marketing strategies to navigate the ever-evolving landscape of cannabis advertising.
Learn more and connect with the Cannabis Marketing Association:
Cannabis Marketing Association: https://thecannabismarketingassociation.com
Contact us: info@marketingcannabis.org
Instagram: https://www.instagram.com/cannamarketing/
Facebook: https://web.facebook.com/CannaMarketingAssociation
Twitter: https://twitter.com/cannamarketing
Lin ..read more
Party Like a Marketer
1M ago
Explore the potential impact of cannabis rescheduling with Jay Kotzker, Managing Partner at Holon Law Group. From changes in legal landscapes to interstate commerce challenges, learn how this shift could reshape marketing strategies and legal compliance for cannabis businesses ..read more
Party Like a Marketer
4M ago
Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down with Jason Smallheer, CEO and Lead Strategist of Elevated Growth Group to discuss targeted audience insights, data-driven tactics for limited budgets, and the impact of price competition.  ..read more
Party Like a Marketer
4M ago
Lisa Buffo, Founder and CEO of Cannabis Marketing Association sat down with Mary Shapiro, Founder & Managing Director at Evoke Law to discuss the complex landscape of IP rights, trademark laws, and the unique challenges faced by businesses within the cannabis industry ..read more
Party Like a Marketer
5M ago
Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down to present on the state of cannabis marketing for 2024, focusing on the holiday season. In this session, she explores the latest trends, strategies, and best practices for effective holiday marketing in the cannabis industry.
  ..read more
Party Like a Marketer
6M ago
Lisa Buffo, Founder and CEO of the Cannabis Marketing Association sat down with John Shute, Founder and CEO of PufCreativ to chat about authentic strategies in cannabis marketing.  ..read more
Party Like a Marketer
6M ago
Lisa Buffo sat down with Julie Batkiewicz, Founder and Owner of Onward Content, to discuss crafting compelling video content.  ..read more
Party Like a Marketer
11M ago
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Tatiyana Brooks Director of Emerging Markets at Comprise Agency, to discuss Public Relations During Tough Economic Times ..read more