In this episode we discuss the impact of story-telling; more importantly the impact of good story-telling. As a design engineer, Tracy shares a story of a hotel stay that didn't live up to expectations, and how story-telling could have helped the hotel to better improve her experience. Lucy sings the tune to a 1980's Milky Way tv advert that shows how story-telling links to nostalgia, marketing, and sales.  (It also proves that Lucy shouldn't give up her day job!)    From character plots, to the creation of emotional connections, from the ability to frame a problem more effect ..read more

In this episode we evaluate the first Design Thinking tool of this podcast season, as we discuss the benefits and potential pitfalls of using 'Five W's & H Questions'. This tools allows us to gain better understanding of the opinions and wishes of our customers, whilst removing judgement and assumptions. It can get us closer to the 'right' problem statement, and it bring nebulous thoughts together, before drilling down for further clarity. But should 'why?' really be used in a coaching environment? And could you fall into the trap of 'Design Thinking theatre'? You'll have to take a list ..read more

In this episode we meet Ed Watson, a Design Thinking afficionado and Workshop Facilitator extraordinaire. Listen as Ed shares his design thinking journey. It's a journey that takes us via IBM and Accenture, with a stop-off finding out more about his activism and the notion of 'Modern Elders', then pivots to his monthly meet-ups that bring together an awesome community of design thinkers from around the world. Ed's workshops are revered, so we're delighted to have him sharing his insights, favourite tools and exercises with us. If better human insight, improved empathy, a healthier understand ..read more

In this episode we share more about the history and evolution of design thinking; from the 1960s 'designerly ways of thinking' to adoption of the more human-centred, product, life, and business design we know today.  Book (affiliate) links for this episode are: DT Toolbox - https://amzn.to/3ZSpAdf Design Thinking Life Playbook - https://amzn.to/3mMnmwY Designing Your Life - https://amzn.to/3ZYnvvG  DT for Business Growth -  https://amzn.to/3J6QF5d DT & Innovation Metrics - https://amzn.to/3L9DyCV DT for Strategic Innovation - https://amzn.to/3mIST39  DT methodology bo ..read more

In this episode we explain how to use design thinking as your 'compass' in order to find balance and purpose in your life and business. We help you to  ask the right questions, in order to get the right answers; ensuring you're living with purpose and intent. Book (affiliate) links for this episode are: Designing Your Life - https://amzn.to/3ZYnvvG Design Thinking Life Playbook - https://amzn.to/3mMnmwY Support the show Aimed at design thinking newbies, and those who are curious about how they can use design thinking to boost their business and improve their lives. Join Lucy Patterson ..read more

In this episode we chat 'blue whale businesses' with Phil Teasdale - published Author and CEO of Enterprise Made Simple - as he shares his experience of engaging with Babson College, the world's No.1 university for Entrepreneurship. It was while engaging in Babson's Program for Entrepreneurship Educators that he found his passion for design thinking. Phil is now a UK based Babson Fellow, and continues to share his learning experiences and knowledge with small business owners worldwide. Phil and Lucy have since created and facilitated the UK's first accredited Design Thinking training - 'Navi ..read more

In this episode we evaluate the first Design Thinking tool of this podcast season, as we discuss the benefits and potential pitfalls of using 'Five W's & H Questions'. This tools allows us to gain better understanding of the opinions and wishes of our customers, whilst removing judgement and assumptions. It can get us closer to the 'right' problem statement, and it bring nebulous thoughts together, before drilling down for further clarity. But should 'why?' really be used in a coaching environment? And could you fall into the trap of 'Design Thinking theatre'? You'll have to take a list ..read more

In this episode we meet Ed Watson, a Design Thinking afficionado and Workshop Facilitator extraordinaire. Listen as Ed shares his design thinking journey. It's a journey that takes us via IBM and Accenture, with a stop-off finding out more about his activism and the notion of 'Modern Elders', then pivots to his monthly meet-ups that bring together an awesome community of design thinkers from around the world. Ed's workshops are revered, so we're delighted to have him sharing his insights, favourite tools and exercises with us. If better human insight, improved empathy, a healthier understand ..read more

In this episode we share more about the history and evolution of design thinking; from the 1960s 'designerly ways of thinking' to adoption of the more human-centred, product, life, and business design we know today.  Book (affiliate) links for this episode are: DT Toolbox - https://amzn.to/3ZSpAdf Design Thinking Life Playbook - https://amzn.to/3mMnmwY Designing Your Life - https://amzn.to/3ZYnvvG  DT for Business Growth -  https://amzn.to/3J6QF5d DT & Innovation Metrics - https://amzn.to/3L9DyCV DT for Strategic Innovation - https://amzn.to/3mIST39  DT methodology bo ..read more

In this episode we explain how to use design thinking as your 'compass' in order to find balance and purpose in your life and business. We help you to  ask the right questions, in order to get the right answers; ensuring you're living with purpose and intent. Book (affiliate) links for this episode are: Designing Your Life - https://amzn.to/3ZYnvvG Design Thinking Life Playbook - https://amzn.to/3mMnmwY Support the show Aimed at design thinking newbies, and those who are curious about how they can use design thinking to boost their business and improve their lives. Join Lucy Patterson ..read more