How does a background in food service prepare you for working in SEO? Fact: Roughly half of all Americans will work in the restaurant industry at some point in their lives; approximately one-third of all Americans had their first job in a restaurant. This means that many people have relevant perspectives and experiences for working in SEO, but they may not even realize it. Join Norm Vogele, Allie Huska, Tabitha Wilson, Lynzee Dick, and Nic Robbins as they explore their experiences in the food service industry and how those skills transfer to working in SEO ..read more

One of the most common questions we get from clients is: “Does SEO really make a difference?“. For example, with on-page SEO, you may ask yourself if your site already ranks high for its targeted keywords in Google... or if those keyword rankings will fall when Panda gets rolled out again. You’re not alone in asking these types of questions. On this special Halloween episode of SEO on Demand, SEO relationship coordinators and strategists Lynnzee and Willem guide you on a journey through the seven greatest SEO myths. Join them as they debunk these myths one by one. Do you dare venture forth? BO ..read more

6 Free Must-Have Chrome Extensions for Website Analysis There are a ton of useful Chrome extensions that can assist you in your digital marketing endeavors. Most of us know about Google’s own Chrome extension suite, Google Analytics but what some do not know is there are many other tools available to you. Below are the 6 extensions we use most frequently and find the most valuable. They will allow you to take control over your website data and make more informed decisions that will help you understand your visitors better. Let’s check them out. [00:00-00:56] Welcome to SEO on Demand Episode 8 ..read more

Explaining SEO to My Mom We've all been there: a big family get-together, and your Great Aunt Rose asks you the dreaded question, "What do you do for work again?" Those in the SEO industry know how hard it is to explain our line of work. So we made an episode about it. Listen to Norm Vogele and his mom, Lila (who has no SEO knowledge), discuss how she views search and SEO. We hope you get a giggle (or two) and a fresh perspective on how non-industry experts view SEO ..read more

Finding Great Guest Blog Relationships Guest blogging has been a part of SEO since the beginning. However, many people forget one crucial detail of this link building practice: this is a HUMAN process! It's easy to forget that there is an actual person that you're pitching to on the other side of the screen. In this episode of SEO on Demand, link builders Hailey and Tabitha walk you through: What guest posting is and why it matters How to know what you're looking for when it comes to prospecting sites Red flags to avoid Why you may not be getting matches And how to take your guest po ..read more

Why You Should Target Zero Search Volume Keywords Oftentimes, businesses target keywords with high search volume and low competition. However, they are missing out on opportunities to dominate keyword spaces with little to no competition whatsoever: zero search volume keywords. While it may be true that these keywords have minimal search volume, online businesses in saturated markets can easily target these keywords and win in search. In this episode, Kaitie and Natalie will show you: Why you should target zero search volume keywords How to target these types of keywords And strategies t ..read more

How to Connect With Your Audience Through Strategic Content and Link Building Does link building make you want to scream? Say no more. This webinar is for you. In this live webinar, you'll learn advanced strategies, tips, and tricks that help you connect with your audience and build relationships through strategic inbound marketing. We'll cover everything: How to identify your target audience to How to engage them with high-quality content How to inspire website owners to share links back to your website (which helps drive traffic and conversions). Ready to conquer link building? BONUS ..read more

The Difference Between the Internet and World Wide Web – and Why It Matters People use “World Wide Web” and “Internet” interchangeably. But are they actually the same? And, if they are different, why should you care? Well, if you’re in SEO, the difference is vital. In this episode of SEO on Demand, Norm Vogele talks you through: · The difference between the internet and the world wide web · Why SEOs should know the difference · How knowing the difference can help SEOs better navigate search Are you ready to conquer the Web? BONUS Material https://www.pageonepower.com/technical-seo-audit-roadma ..read more

Why Your Content Isn't Link-Worthy (And How to Fix It) You published an article on the web, and now you sit back and wait for the backlinks to come piling in. That's how it works, right? WRONG. Just because your content is published on the web doesn't mean it "deserves" links. What you really need is content that offers value to a specific audience. In this episode of SEO on Demand, Norm Vogele talks you through: Why your content might not be link-worthy; How to make link-worthy content; And how to get your content in front of the right people. Are you ready to make link-worthy content ..read more