What’s new in branding photography and what can you expect in your business as a brand photographer in 2024? These are my predictions based on the shifts I’m seeing in the photography market, trends I think are here to stay, and I also share the ways that I’m strategizing and planning in my own business, as someone who primarily makes an income off of brand photography. A successful business owner is adaptable and isn’t afraid to be flexible when confronted with change. Tune in to find tips for successfully navigating a growing market and how to stay ahead of the curve to better serve your bra ..read more

You know branding is important, but are you currently leveraging your own personal brand in your photography business? Or are you trying to sell a concept that you haven’t yet experienced the benefits from? Tune in to find tips for successfully building your own personal brand as a branding photographer. In this episode I share about what personal branding is, ways photographers can build their personal brands, and how building my own personal brand helped me grow my photography business.   Episode Highlights  (01:19) Emails I would get from leads when I first started as a brand ph ..read more

From inquiry to offboarding, this episode is all about how to create and deliver an amazing client experience as a brand photographer. I share the 6 phases of our client worfklow, a few tips you can implement to level up your current experience, and the importance of automations, surprising and delighting the clients, and being consistent with your clients.    (01:41) The importance of a streamlined experience (03:33) Tools we use at Mandy Liz to automate and streamline our workflow (8:05) The 6 parts of our brand photography client workflow (08:43) Inquiry (10:53) Booking Process (1 ..read more

A well-planned shot list is what can take a brand photoshoot from an average experience to an amazing business investment that provides results! This episode is all about how to plan a personal brand photoshoot as a photographer (with a focus on creating a strategic shot list). I’ll dive into the 4 key elements of a successful brand photoshoot, the mistake I see brand photographers make, and my 9 go-to shot list ideas I keep in the back of my mind for every photoshoot! (00:50) Why a shot list is a good thing(01:45) Things I keep in mind when planning a brand photoshoot shot list (03:55) Shot L ..read more

I'm sharing the 3 main differences between traditional photography and brand photography, and how I had to shift my mindset to accommodate my clients.  Episode Highlights (00:04) Intro - Shifting your mindset (00:53) What Business need from a Brand Photographer (01:58) How to package as a brand Photographer (03:48) Adjusting to the brand photography business (06:58) Being a business that serves businesses   Links and Resources Mentioned  http://www.brandphotographyshop.com   If you like this episode, please follow the podcast and leave a review! Visit Mandy’s Website - ht ..read more

Becoming a brand photographer completely changed my photography business! In this introduction episode I share why I launched the podcast, how I niched down into brand photography and have grown my business over the last 5 years in this niche, and what to expect from the Become A Brand Photographer podcast! If you’ve been looking to pivot into brand photography or grow your brand photography business, then you’ve come to the right place.  Episode Highlights Goals for the podcast How my business has grown and changed over the last 5 years since offering brand photography What to expect fr ..read more

From inquiry to offboarding, this episode is all about how to create and deliver an amazing client experience as a brand photographer. I share the 6 phases of our client worfklow, a few tips you can implement to level up your current experience, and the importance of automations, surprising and delighting the clients, and being consistent with your clients.    (01:41) The importance of a streamlined experience (03:33) Tools we use at Mandy Liz to automate and streamline our workflow (8:05) The 6 parts of our brand photography client workflow (08:43) Inquiry (10:53) Booking Process (1 ..read more

A well-planned shot list is what can take a brand photoshoot from an average experience to an amazing business investment that provides results! This episode is all about how to plan a personal brand photoshoot as a photographer (with a focus on creating a strategic shot list). I’ll dive into the 4 key elements of a successful brand photoshoot, the mistake I see brand photographers make, and my 9 go-to shot list ideas I keep in the back of my mind for every photoshoot! (00:50) Why a shot list is a good thing(01:45) Things I keep in mind when planning a brand photoshoot shot list (03:55) Shot L ..read more

In this bonus episode I'm answering a question I received from a listener about what I shared in episode 6! Tune in for examples of internal and external problems our clients have and the solutions we provide as brand photographers. 1. Mindset and Insecurities (Instilling confidence) 2. Lack ideas and creativity (Creative direction) 3. Lack time (Quarterly or recurring photoshoots) 4. Create offers that complement your brand photography or enhance your brand photography If you like this episode, please follow the podcast and leave a review! Visit Mandy’s Website - https://mandyliz.com/ Connect ..read more

If you're new to brand photography your first step will be to start buidling a portfolio so you'll have ways to attract clients and market your brand photography work. In this episode I'm sharing 3 ways you can build your brand photography portfolio, especially when you haven't booked your first client yet. I also share a strategy we will be trying at the ML team later this year and next year!   Links and Resources Mentioned  The Brand Photography Shop and Free Downloads are available at: http://www.brandphotographyshop.com   If you like this episode, please follow the po ..read more