Video marketing has grown exponentially in the last few years, and that growth of video marketing looks set to continue. For many internet marketers, video content is the number one choice when trying to grow brand loyalty and increase traffic to your site. We’re going to look at why.   While lots of choices still remain for many content marketers – it’s become almost indisputable that video is one of the best ways to drive engaged visitors to your site and improve conversion rates. There are countless statistics to support such an argument. According to BrainShark, nearly 75% of all traf ..read more

In recent years, podcasting has gained popularity around the world as a medium of communication, entertainment and information dissemination. Just like videos, podcasting has become an essential tool for storytelling, marketing, promoting and education. While Nigeria is still lagging behind in the podcasting industry, the potential for growth and earning is immense. It’s amazing to see how this medium has become a powerful tool for self-expression and storytelling in Nigeria, from discussing pop culture to sharing political opinions, young Nigerians are using podcasts to connect with others wh ..read more

If there’s anything that Big Brother Naija has successfully done, it’s to establish that reality tv shows are here to stay. They are the king of prime-time entertainment in Nigeria and many parts of the world. They are an important part of the evolution of reality television that is worth mentioning. It is hard to decide between followers of these show and football fans, who are more passionate in their support for their favorite teams. In the United States of America, according to Nielson reality television shows since the 2002-2003 season has consistently captured the largest percentage of t ..read more

The long-awaited Apple-iPhone 14 series  was launched in September 2022, after much debate on what new features Apple would be bringing to the market. As we all know, the release of a new iPhone series always manages to shake the internet as people are curious about the latest IOS version and all the new features the product has to offer. The iPhone 14 came in four different versions; Apple-iPhone 14, iPhone 14 plus, iPhone 14 Pro, and apple-iPhone 14 pro max. Unlike the previous series, Apple didn’t release an iPhone 14 mini this year.  HERE’S WHY For those who are used to Appl ..read more

Being a powerful medium for storytelling video content is important, especially when it comes to matters content marketing or promotional campaign. If you are looking to engage with your audience and build deeper relationships, then it is vital for you as a corporate or small business entrepreneur to use video content. The video marketing process consists of the following three stages. Consulting with clients on brand, target audience, and key messages (pre-production stage) Script development in consultation with client (production stage) Editing audio to the required size, incorporating mus ..read more

Videos are the big thing that online users are consuming and sharing right now. THINK with Google notes that six out of 10 people would rather watch videos online rather than live TV. For video marketing trands, ther research has found that 83 percent of consumers enjoy YouTube videos and 54 percent would like to see more video marketing content. Organizations have been incorporating videos into their marketing strategies in response to growing online audiences. This has been seen in a change in advertising budgets where companies are increasing their spending on digital and dropping their TV ..read more

From the stables of award-winning director, Kunle Afolayan comes another blockbuster – Mokalik. Known for movie hits like The Figurine, The CEO, Phone Swap and October 1, he serves us another masterpiece depicting the Yoruba heritage centered on a mechanic workshop. Kunle follows his father’s trail of moviemaking, which dates as far back as the 70s and 80s. After leaving the finance industry to pursue his passion, Kunle became the mastermind behind films about a figurine, Nigerian independence, and several indigenous documentaries. About Mokalik Mokalik, which translated means ‘Mechanic’, tell ..read more

Video elements are just a portion of your marketing plan to reach consumers and build your brand. However, statistics show they are a very important part of the process. In fact, using video for marketing purposes leads to 66 percent more leads per year.  However, to create a compelling video you need to start with a plan. This means you need to define an objective for the video and then measurable steps to achieve it. Without a plan or ways to gauge your success, you will just be wasting time, money and energy on video creation. A recent report on video marketing found that one of the bi ..read more

Using video to promote your brand or organization has become a major trend in the marketing industry. Some of the reasons behind its growth has been consumers’ and the audience’s reaction. Statistics show that 72 percent of web surfers would rather watch a video than read a text on a webpage. In addition, 78 percent of marketers claim they get a better return on investment (ROI). That is not surprising given that users will spend 88 percent more time on websites that have videos, according to Forbes.  Moreover, the importance of video to achieve marketing objectives is expected to rise as ..read more

In the world of building a perfect marketing strategy, micro-moments have become macro. These are those times when a consumer picks up their phone with a very specific and urgent goal. Such as “I want to know…” or “I want to go…”. Google defines micro-moments as “intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey.” Marketers have realised that these are intense moments of interaction when consumers are making decisions. Making the most of these micro-moments is key as the traditional marketing strategy funnel is being replaced. Mob ..read more