By Felicia Nwosu Following the far-reaching changes in  Nigeria’s media space in terms of regulation, Ronan Redmond, the outgoing Commercial Director at TVC Communications, has emphasized the need for the sector’s regulators to gain a comprehensive understanding of the happenings around the industry. He added that the media regulators could achieve such in-depth knowledge by adapting […] The post Redmond wants media regulators to keep abreast of sector’s realities appeared first on Marketing Edge Magazine ..read more

By Abimbola Mohammed Citing an increase too many, netizens have kicked against Multichoice’s planned increase for its DStv and Gotv networks. Multichoice recently announced via a notification to its subscribers that beginning from May 1st 2024, it will review upward its subscription charges for its two networks. But Netizens have called on the Federal government […] The post Netizens kick against Multichoice’s new price hike appeared first on Marketing Edge Magazine ..read more

By Ibidunni Banjoko Leo Burnett Chicago has announced the appointment of Kate Jeffers as its new Chief Executive Officer, effective May 15th. In her new role, Jeffers will lead Leo Burnett’s flagship Chicago office and operations, overseeing the agency’s brand partnerships with notable clients such as Bank of America, Beam Suntory, Kellogg’s, Molson Coors, Nintendo, […] The post Leo Burnett Chicago names Kate Jeffers as new CEO appeared first on Marketing Edge Magazine ..read more

By Felicia Nwosu President Bola Tinubu has given his permission to kick-off the launch of the first phase of the Consumer Credit Scheme, in collaboration with financial institutions and cooperatives nationwide. The initiative is aimed at broadening consumer credit availability in Nigeria. This was disclosed by President’s special adviser on media and publicity, Ajuri Ngelale […] The post President Tinubu kicks off first phase of Consumer Credit Scheme appeared first on Marketing Edge Magazine ..read more

By Oluwaseyi Lawal The Nigerian cinema Advertising market has been projected to reach the sum of US$8.13m by 2029 showing a compound annual growth rate (CAGR 2024-2029) of 7.70%. This is according to renowned market research platform, Statista. The Cinema Advertising market was previously projected to reach US$5.61m by 2024. Also in 2024, the United […] The post Nigerian cinema advertising market to reach US$8.13m appeared first on Marketing Edge Magazine ..read more

By Ibidunni Banjoko A recent report from the World Bank has signaled a significant shift in global commodity markets as the era of declining prices comes to a halt, presenting new obstacles for central banks striving to manage inflation and interest rates. The report highlights geopolitical tensions and increased demand for certain commodities as signaled […] The post World Bank signals a significant shift in global commodity markets appeared first on Marketing Edge Magazine ..read more

International Breweries Plc (IBPLC), a member of ABInBev, the world’s largest brewer has reiterated its commitment to long-term investment in Nigeria. This came on the heels of the completion of the company’s Extraordinary General Meeting (EGM) held in Lagos recently. As part of its strategy to return the company to profitability, IBPLC proposed and got […] The post International Breweries secures approval on planned shareholder loan appeared first on Marketing Edge Magazine ..read more

Olusesan Ogunyooye, the new head of marketing at AXA Mansard Insurance PLC, has emphasized that increasing customer engagement and simplifying insurance communications, processes and products are key to unlocking insurance adoption and driving brand saliency. This approach, he said, will not only make insurance more accessible but also instill confidence in customers. Ogunyooye, who was […] The post Ogunyooye bets on insurance simplification as he assumes new role appeared first on Marketing Edge Magazine ..read more

By Oluwaseyi Lawal Multichoice Nigeria has announced an increase in price for its packages on DStv and Gotv, with hikes across all bouquets. The new prices are set to take effect from May 1st 2024, just six months after its last price upward review. This was seen in an email sent to all subscribers announcing […] The post Multichoice increase DStv, Gotv prices again appeared first on Marketing Edge Magazine ..read more

Kantar, the world’s leading marketing data and analytics company, reveals the winners of its 2024 Creative Effectiveness Awards, celebrating the best TV, Digital/Social, Print/Outdoor and AI-tested ads from around the world. Kantar’s awards are the only awards built on the opinions of real consumers around the globe, with 1.97m consumers participating in Kantar ad testing […] The post Kantar announces winners of creative effectiveness awards 2024 appeared first on Marketing Edge Magazine ..read more