By Felicia Nwosu In today’s hyper-competitive digital landscape, brands are constantly vying for attention. Cutting through the noise requires more than just slick ads and flashy campaigns. This playful, witty exchange between brands, often seen on social media, is emerging as a powerful tool for engagement and a unique way to connect with audiences. A […] The post Brands leveraging banter to win hearts, minds as tool for engagement appeared first on Marketing Edge Magazine ..read more

By Felicia Nwosu The global advertising software market, valued at $3.56 billion in 2023, is forecast to grow to $10.46 billion by 2029, driven by increasing reliance on advanced tools to manage and optimize marketing campaigns. With a projected compound annual growth rate (CAGR) of 19.49%, the market is witnessing a surge in demand for […] The post Advertising software market set to triple, reaching $10.46 billion by 2029 appeared first on Marketing Edge Magazine ..read more

By Ralph Tathagata Driven by recent urbanisation, a rising middle class, and the consequently expanding consumer demand, Africa’s Fast-Moving Consumer Goods (FMCGs) market holds loads of promises for the continent. The horizon looks even more promising for 2025 as the industry gears up for immense growth, stimulated by emerging trends and new opportunities. Despite the […] The post Africa’s projected consumer spending to surpass $2 trillion in 2025 – McKinsey appeared first on Marketing Edge Magazine ..read more

By Seun Johnson Consumer behaviour is the backbone of every successful brand extension. To stand out in today’s crowded marketplace requires more than just innovative products. It demands a deep understanding of consumer needs and merging them with brand identity. Brand extension is when a company expands its product line or services based on consumer […] The post Driving successful brand extension with consumer insights appeared first on Marketing Edge Magazine ..read more

By Oluwatosin Ajayi Zepz, a London-based international money transfer service that has been identified as one of the top UK fintech companies, is poised for global expansion. The firm is strategically leveraging tech innovation to reshape money transfer services across borders. According to a KPMG report, in the first half of 2024, the UK’s fintech […] The post Zepz eyes global expansion to drive growth appeared first on Marketing Edge Magazine ..read more

By Abimbola Mohammed Nene Bejide, Founder/CEO of Blanch Aigle Communications, has described how public relations in Africa will position the continent for growth and evolution in 2025. As the industry navigates new realities and rising opportunities, she emphasised the importance of adapting to changing consumer behaviours, technological advancements, and unique regional dynamics. Bejide made this […] The post Authentic storytelling, technology will define PR in Africa this year – Bejide appeared first on Marketing Edge Magazine ..read more

By Ralph Tathagata In its Distilled 2025 report, Diageo, the global drinks giant has projected emerging social trends that will influence consumer behaviour and drinking habits in the year. The AI-driven study analyses over 160 million online conversations to pinpoint shifts in how people connect, socialise, and drink with implications for the drinks industry and […] The post Diageo outlines AI-driven trends that will transform social drinking in 2025 appeared first on Marketing Edge Magazine ..read more

By Seun Johnson With over 250 ethnic groups who co-exist with different languages traditions and preferences, a single approach to marketing no longer work for brands. For brands to be successful, there is a need to recognise the importance of tailoring their strategies in a way that will resonate with regional and cultural nuances and […] The post How Nigerian brands harness regional nuances to engage audiences appeared first on Marketing Edge Magazine ..read more

By Felicia Nwosu The global green technology and sustainability market, valued at $19.07 billion in 2023, is projected to surge at a 22.9% annual growth rate through 2030. This according Market Research platform, is driven by rising environmental concerns and technological advancements. The growth, it stated. is also fueled by increased awareness of climate change, […] The post Sustainability market set for explosive growth by 2030 appeared first on Marketing Edge Magazine ..read more

By Abimbola Mohammed As the creator economy continues to grow and evolve, experts predict that 2025 will be a pivotal year for influencers, content creators, and brands alike. According to a report by Statista, the global influencer marketing market is projected to reach $24.1 billion by 2025, up from $13.8 billion in 2022. Meanwhile, a […] The post Experts predict trends in creator economy, raise expectations for 2025 appeared first on Marketing Edge Magazine ..read more