As a business, your website is often the first interaction potential customers have with your business. A well-designed website can create a lasting impression, while a poorly executed one can drive visitors away. To ensure your online presence leaves a positive mark, here are five common mistakes you must avoid when designing your business ..read more

WhatsApp is a great tool for marketing your products and services as well as making sales to potential and loyal customers. Both big businesses and small business owners who have realized the importance of marketing on WhatsApp have taken advantage of it to make sales and close deals. However, marketing and selling on WhatsApp is a skill that requires a proper set of techniques and strategy for you to get a positive result, because, doing it the wrong way can be counter-productive and even cost you sales and more. Here are top 5 WhatsApp Marketing mistakes that would cost you ..read more

Ever since Nigeria adopted digital marketing with all its benefits, a lot of companies have been hiring professionals with digital marketing skills to help promote their brands online and generate more revenue in the process. Digital marketing enthusiasts have also been able to acquire some basic digital marketing skills in order to meet up with the demands of employers and add value to companies they work for. The year, 2019 is fast approaching and digital marketers are advised to tighten their seat belts while new entrants into the digital marketing field, on the other hand, are compelled to ..read more

If you are a service provider and owner of a service-based website, you will agree with me that if you want to book appointments with serious prospective clients, it’s time to scrap the online form. Why? Spammers have started filling out forms just to promote themselves. The worst part is they fall into your email list and CRM. Only for them to unsubscribe when they start getting your drip emails. What a waste of time. On the other hand, some of my clients are being bombarded with numerous spam messages from online forms, and if you really care about your ..read more

Dear Website Designer, Do you place your website agency’s URL in your client’s website footer? Let me tell you a pleasant backlink story that happened to me this week… On Tuesday, I got urgent messages in my email, Instagram DM, WhatsApp and Facebook messenger from a lady. Requesting that I call her to discuss a project for her company… She just landed a role as Head of Marketing for a top company that sells luxury kitchen and bathroom interiors. She was given a list of marketing tasks to accomplish before December. That explained why she bombarded my social media DMs ..read more

What is stopping you from walking straight to your bank to request a Nigeria bank dollar card to pay for your Facebook, Google, or LinkedIn ads? Here are 4 business benefits of getting a dollar card from your bank: Track records for tax purposes It’s cheaper than 3rd party sources. No hidden charges except the yearly card maintenance fee (less than $30) You can get a trustworthy Hausa man to buy dollars from you and he’ll pay into your dollar account. I hardly go to the bank. Neither do I have issues with Facebook and Google payment. All I do ..read more

Here are five pathetic mistakes I’ve seen MLM Distributors or Network Marketers make over and over again… Mistake #1: Tricking People After speaking at a webinar yesterday, a young man slid into my DM, thanking me for the insightful webinar. Next, he invited me to join a zoom call with him by 6:00 pm to discuss “business” and how we can move forward. Something told me not to promise him anything. Lo and behold, by 6:00 pm, he dropped a zoom invite link to attend a Forex/Crypto/Banking Opportunity webinar. The webinar wasn’t organized by him but by someone else. He ..read more

2020 is just around the corner and smart business owners are already planning and making adjustments for the new year. Last week, I had paid strategy sessions with 2 clients who needed help with mapping a better actionable strategy to boost leads and sales in 2020, complete with fill-the-blank templates and tools. These clients are already getting ready to run their businesses in a better way come 2020! In this piece, I have made a comprehensive list to help you and everyone else who has asked to get themselves equipped to do business online in a better way, next year ..read more

I decided to pen down this article after noticing a recurring trend pop up while selling SEO services to Nigerian companies. In the past few years, I’ve come to realize that not every business or company in Nigeria needs SEO. So if you are a business owner looking to explore SEO for reaching your target audience, read on to discover: 4 Reasons Why Your Company Does Not Need SEO: Reason No 1: Zero Search Volume: Nobody is searching for your product or service on Google. Reason No. 2: You want Fast results. You want to rank on Google’s first page ..read more