Caroline Wabara Blog
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Find out tips on Digital Marketing with the help of my blog. I'm Caroline Wabara and I'm a mom, author, and digital marketing consultant with a unique perspective on Social Media, Web Design, SEO, PPC advertising and marketing analytics.
Caroline Wabara Blog
5M ago
As a business, your website is often the first interaction potential customers have with your business. A well-designed website can create a lasting impression, while a poorly executed one can drive visitors away. To ensure your online presence leaves a positive mark, here are five common mistakes you must avoid when designing your business ..read more
Caroline Wabara Blog
5M ago
If you are a service provider and owner of a service-based website, you will agree with me that if you want to book appointments with serious prospective clients, it’s time to scrap the online form. Why? Spammers have started filling out forms just to promote themselves. The worst part is they fall into your email ..read more
Caroline Wabara Blog
5M ago
Dear Website Designer, Do you place your website agency’s URL in your client’s website footer? Let me tell you a pleasant backlink story that happened to me this week… On Tuesday, I got urgent messages in my email, Instagram DM, WhatsApp and Facebook messenger from a lady. Requesting that I call her to discuss a ..read more
Caroline Wabara Blog
5M ago
What is stopping you from walking straight to your bank to request a Nigeria bank dollar card to pay for your Facebook, Google, or LinkedIn ads? Here are 4 business benefits of getting a dollar card from your bank: Track records for tax purposes It’s cheaper than 3rd party sources. No hidden charges except the ..read more
Caroline Wabara Blog
5M ago
Here are five pathetic mistakes I’ve seen MLM Distributors or Network Marketers make over and over again… Mistake #1: Tricking People After speaking at a webinar yesterday, a young man slid into my DM, thanking me for the insightful webinar. Next, he invited me to join a zoom call with him by 6:00 pm to ..read more
Caroline Wabara Blog
5M ago
WhatsApp is a great tool for marketing your products and services as well as making sales to potential and loyal customers. Both big businesses and small business owners who have realized the importance of marketing on WhatsApp have taken advantage of it to make sales and close deals. However, marketing and selling on WhatsApp is ..read more
Caroline Wabara Blog
5M ago
I just finished a meeting this morning with a client whom I did a pilot campaign last month. I wanted to prove to him and the board members that digital marketing works. They paid for the testing phase. My team delivered on the target he set, now he is convinced and ready to invest big ..read more
Caroline Wabara Blog
5M ago
2020 is just around the corner and smart business owners are already planning and making adjustments for the new year. Last week, I had paid strategy sessions with 2 clients who needed help with mapping a better actionable strategy to boost leads and sales in 2020, complete with fill-the-blank templates and tools. These clients are ..read more
Caroline Wabara Blog
5M ago
What is a Value Ladder? A value ladder is a method of mapping out your product/service offering visually in ascending order of value and price. The value ladder allows you to cater to your client’s needs no matter where they are at. The Value Ladder is divided into 4 to 6 parts: 1 ..read more
Caroline Wabara Blog
5M ago
Ever since Nigeria adopted digital marketing with all its benefits, a lot of companies have been hiring professionals with digital marketing skills to help promote their brands online and generate more revenue in the process. Digital marketing enthusiasts have also been able to acquire some basic digital marketing skills in order to meet up with ..read more