The end of life of Drupal 7 is upon us, As a result, this is the perfect time to upgrade from Drupal 7 to 9. Drupal 7 has served us for more than a decade and it continues to do so. Initially, the end of its life was scheduled for November 2021. However, considering the adverse effect of Covid 19 on businesses, the Drupal community decided to extend its date till November 2022. As of the time of this writing, it has been extended to November 1, 2023. Whether it ends in 2022 or 2023, the bottom line is that it’s time to revamp or upgrade before it disrupts your website. End of Life (EOL) Meanin ..read more

So many people don’t understand the importance of a professional logo design to a company. It baffles me that most small businesses of today overlook the idea of having a professional logo design. I’m sure we all know how important the human face is. It is the first thing you see in a person and most times, it tells you a lot about that person even without a word being said. A logo can also be likened to the human face because it is the brand identity of any business and can tell a lot about the business. Having a professionally designed logo plays a vital role in digitally marketing small bu ..read more

You are the sales or marketing manager, and your boss has given you sales target you must meet for the Year 2019. Since you are tech-savvy and understand the latest marketing trends, so you plan to adopt digital marketing as a part of your marketing strategy. Your boss is accustomed to traditional marketing and is not familiar with digital marketing strategies, despite the fact that your company has a website and a few social media pages. How would you convince your boss to adopt and invest in a new marketing concept that looks abstract and non-traditional? Of course, your boss uses Google sea ..read more

Following our previous article on using digital marketing to increase sales for Hotels and Hospitality business, I have put together another mind-blowing tip for Restaurants and Bars in Nigeria. Every business, regardless of whether it is an online or offline business, can benefit largely from digital marketing. This is even more beneficial to offline businesses as they will always be ahead of their competitors who have no idea of digital marketing, or who are yet to leverage on digital marketing. Most restaurant and bar owners are comfortable with doing everything traditionally and might not ..read more

Local businesses are just what they are: They are local and deal with a local audience. Now as a business owner who wants to face a locality and create local buzz about your business, how do you go about it? The internet is not so big that you cannot channel your efforts to a particular region or town. If your town is on the map, then you can create local buzz online to attract potential customers. We have put together a few points, so do you have note-taking materials? Let’s go there! List on Local Directories This is the first thing you should consider to optimise your business’s local vis ..read more

If you have managed to build a mobile app in Nigeria, either for iOS or Android, please accept our hearty congratulations. In Nigeria, people do not tap into the potentials offered by mobile apps for their ideas, products and services. Maybe they could not find capable app developers to help transform their needs into viable and efficient applications. However, if you have been able to get your app developed and uploaded to PlayStore and Apple Store, we congratulate you once again. However, before we start with tips to increase your app download in Nigeria, you have to be sure that your app wo ..read more

A lot has been said about Search Engine Optimisation – and a lot is still going to be said as search engines, especially when Google keeps rolling out algorithm updates. Today, we are not going to be talking about SEO; we will be talking about Social Media Optimization (SMO). Social Media Optimization (SMO) techniques are not new in digital marketing; however, the name is not as popular as Search Engine Optimisation. To define it, Social Media Optimization refers to all the tactics (and strategies) used in ensuring social media accounts of a business generate enough buzz that could sell its pr ..read more

Having a website for your business is like opening an online office for your business. People get to visit the website, check out your products and services, and contact you. However, how do you choose a good name for your online office? This post aims at answering the question by providing you tips on how to choose a domain name for your business website in Nigeria. Before we start with the tips, it would be good for you to understand what a domain name is. So What is a Domain Name? A domain name is the given name to a website on the Internet. It is usually made of letters, but sometimes, num ..read more

Nigeria is one of most naturally endowed countries in the world hence it is well visited by foreign investors. Nigeria also has many tourist sites which attract tourist to the nation. Apart from international visitors, locals of the country travel from one state to another for different purposes. With the numerous foreign and local visitors, the importance of a hotel cannot be overemphasised.  Hotel business is a very lucrative, but highly competitive market in the country. As a hotel business owner, to outweigh your competitors, you need to attract more customers using digital marketing ..read more