Setting Expectations: The Linchpin to Providing Excellent Service
The World of Direct Selling
by Hakki Ozmorali
2d ago
Written by Michael Smith. Experienced in virtually every aspect of direct sales, Michael is like a Swiss Army Knife of industry experience and expertise. He loves to make things work, and he loves to make things work better. He understands how all the parts of the machine work, but more importantly, how they work together. Michael serves as a consultant to direct selling companies as an Associate of Strategic Choice Partners. Setting Expectations: The Linchpin to Providing Excellent Service Over the years, I’ve observed numerous instances where lessons learned in one field seamlessly apply to ..read more
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Mannatech Announces CEO Change
The World of Direct Selling
by Hakki Ozmorali
2d ago
Mannatech reported that Alfredo (Al) Bala, announced his retirement as the company’s CEO effective April 1, 2024. J. Stanley Fredrick, Chairman of the Board of Mannatech, said, “Al will continue to serve the company as an advisor focused on customer acquisition and sales growth. This transition enables Al to work more closely with our associates in the field which has always been his first love. In this new role, Al will also focus on field and leadership development, leveraging his 43 years of experience in direct sales at both the field and corporate level helping to create and develop progr ..read more
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The Avon Company and LG H&H Partner with ‘Global Empowerment Mission’
The World of Direct Selling
by Hakki Ozmorali
4d ago
The Avon Company (Avon) and its parent company LG H&H USA announced their partnership with Global Empowerment Mission (GEM), a renowned humanitarian organization. As part of this partnership, Avon/LG H&H has donated $2.4 million worth of products which includes hygiene essentials to support GEM’s ongoing response efforts to major disasters. Global Empowerment Mission is known for providing immediate aid and disaster relief to individuals and communities affected by natural disasters, humanitarian crises, and other emergency situations. By partnering with GEM, Avon a ..read more
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LifeVantage: Introducing A New Skin Care Collection
The World of Direct Selling
by Hakki Ozmorali
6d ago
LifeVantage announced the launch of its TrueScience® Activated Skin Care Collection, marking a significant advancement in skincare technology and formulation. The products were first introduced on March 2 in Canada and Europe.  The global launch continues throughout the month and into April. The TrueScience lineup features TrueRenew plus three, refreshed, reimagined, clean product formulas: TrueClean Refining Cleanser, TrueLift Illuminating Eye Cream, and TrueHydrate Brightening Moisturizer. Each is designed with cutting-edge science, the company said. Steve Fife, President and CEO of Lif ..read more
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Q4 2023 Propels Optimism Into 2024
The World of Direct Selling
by Hakki Ozmorali
6d ago
The direct selling industry showed a promising performance in general in the fourth quarter of 2023, boosting the optimism. Some of the companies still reported worse figures than their 2022 results. But there were also others that performed better on a year-over-year basis or at least slowed down their revenue declines. Our review includes the fourth quarter performances of Herbalife, Medifast, Natura &Co, Nu Skin, Oriflame, and USANA. HERBALIFE Herbalife achieved year-over-year net sales growth in the fourth quarter of 2023: Sales were $1.2 billion, up 3% vs. 4Q of ’22. This marked the ..read more
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Mary Kay Releases “Advancing Women’s Entrepreneurship” Report
The World of Direct Selling
by Hakki Ozmorali
1w ago
Mary Kay announced the release of a special report titled “Advancing Women’s Entrepreneurship: From Commitment to Action”. The report details company’s commitment to championing women’s causes around the world through the significant strides the company has made in the four years since the founding of the groundbreaking Women’s Entrepreneurship Accelerator (WEA) multi-stakeholder partnership. In 2019, in partnership with six United Nations agencies, Mary Kay founded WEA as a driving force for promoting women’s entrepreneurship and economic participation worldwide. The 2023 Special Report ..read more
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DōTERRA Appoints New CEO, President and Chair of the Board
The World of Direct Selling
by Hakki Ozmorali
1w ago
dōTERRA announced significant leadership changes as part of its ongoing commitment to tripling its impact by 2030. Emily Wright Founding Executive and former President Emily Wright will elevate to Chair of the Board as the company prepares for its next wave of worldwide growth and business development. New Chair of the Board Emily Wright will focus her passions within the business, including setting innovative growth strategies, supporting dōTERRA’s  Wellness Advocates and promoting the company’s philanthropic efforts through the dōTERRA Healing Hands Foundation. Also, Kirk Jowers is appo ..read more
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4Life’s New General Managers in Thailand and Indonesia
The World of Direct Selling
by Hakki Ozmorali
2w ago
4Life has named two new General Managers in Southeast Asia. As General Manager of Thailand, Pathamarat (Aim) Tonjunpong will be responsible for managing the country’s sales and operations from 4Life’s headquarters in Bangkok. In Indonesia, Kurmanto will do the same from the company’s headquarters in Jakarta. Aim arrives at 4Life with plenty of channel experience, the company said. She worked on the corporate side and she also built  a highly successful distributor business with a network that spanned Thailand, Korea, and Japan. Her skills include sales, working well with other people, and ..read more
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They Left Their Mark on Direct Selling: 2
The World of Direct Selling
by Hakki Ozmorali
2w ago
Many entrepreneurs have left their footprints on the global direct sales industry. Among them, there are some who still strongly inspire others. Following the five pioneers we covered last week, this week’s article highlights another group of true visionaries. ​ Brownie Wise (1913-1992) “The brain behind Tupperware Parties” After her divorce in 1941, Brownie Wise started to work as a secretary. To supplement her income, she also began selling Stanley Home Products at home parties. Then, Brownie and her mother founded a company named “Patio Parties” that sold both Stanley Home P ..read more
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Betterware de México Unveils New Corporate Identity: BeFra
The World of Direct Selling
by Hakki Ozmorali
2w ago
Betterware de México announced a new corporate identity, naming it as BeFra. This is the commercial name registered to recognize the integration of Betterware and Jafra that will provide a commercial identity to the companies that comprise it and creates an easily identifiable reference. Betterware de México will remain as the holding legal entity of the group, and there will be no change in the bylaws or the listed company stock. BeFra will be used for commercial purposes only when we refer to all our businesses. The corporate name BeFra represents the consolidation of the ..read more
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