Mary Kay Celebrates 60 Years of Sustainable Beauty
The World of Direct Selling
by Hakki Ozmorali
13h ago
On May 10, Mary Kay partnered with the Arbor Day Foundation and Keep Lewisville Beautiful to host a tree planting event at Railroad Park to celebrate Mother Nature and Mother’s Day. “Through partnerships with organizations like the Arbor Day Foundation, Mary Kay is making positive environmental impact in ecosystems where we operate around the world,” said Ryan Rogers, CEO of Mary Kay. “But change starts in your own backyard. We enjoyed ‘sprucing’ up the community by planting trees that will benefit local families for generations to come.” Mary Kay volunteers planted 60 native trees along the t ..read more
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First Quarter of 2024 in Direct Selling
The World of Direct Selling
by Hakki Ozmorali
13h ago
Following a promising last quarter in the global direct sales industry, the first quarter results did not seem satisfactory. That said, there are direct selling companies like Nature’s Sunshine, Primerica, Betterware, and as you will read in our review, Herbalife that came up with positive growth rates compared to the same time in 2023. Our review covers the first quarter performances of Herbalife, Medifast, Natura &Co, Nu Skin, Oriflame, and USANA. HERBALIFE Herbalife reported 1% revenue increase in the first quarter compared to last year’s first quarter. Among Herbalife’s regions, Chin ..read more
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Betterware de Mexico Expands to the U.S. Market
The World of Direct Selling
by Hakki Ozmorali
4d ago
Betterware de Mexico (“Betterware”) has expanded to the U.S. market as Betterware U.S. The brand will have its new office headquarters located in Dallas, Texas. International expansion is one of the cornerstones of Betterware’s growth strategy and the U.S. launch coincides with the company’s multi-year period of consistent, organic growth, the company said. The decision to expand into the U.S. was a natural choice for Betterware due to its proximity to Mexico, and an untapped customer base that already has some familiarity with the brand. The company thoughtfully chose Dallas as the ..read more
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Explore France
The World of Direct Selling
by Hakki Ozmorali
6d ago
Country Overview France is the seventh largest economy in the world and the third largest in Europe after Germany and the United Kingdom as of 2024. France is also a founding member of the European Union (EU) and a member of the G7, the G20, the Organization for Economic Co-operation and Development (OECD) and the World Trade Organization (WTO). The country is divided into 13 metropolitan regions, of which Paris is the capital. French is the official language and the currency used is Euro (EUR). France is among the world leaders in the agri-food, aerospace, automotive, tourism, nuclear, a ..read more
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Mary Kay Announces Expansion Into Denmark
The World of Direct Selling
by Hakki Ozmorali
6d ago
Mary Kay announced that its products will now be sold in Denmark, too. With this launch, Mary Kay products are now available in all the Scandinavian and Nordic markets in partnership with Lesley Cosmetics, Mary Kay’s authorized distributor in Scandinavia. Denmark, known for its strong focus on gender equality and women’s rights, stands as one of the most egalitarian societies in the world, ranking third in the EU on the Gender Equality Index. The country’s demand for innovative opportunities for women is ever-present. The availability of Mary Kay products in the Danish market promises to offe ..read more
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Challenging the Perceived Short Lifespan of Direct Sales Companies
The World of Direct Selling
by Hakki Ozmorali
6d ago
“Direct sales is not a business model that can be carried on for a long time.” This is a widely accepted belief that creates hesitation both among investors considering investing in this industry and individuals contemplating starting a direct selling business. While there are no meaningful statistics proving that direct selling companies have shorter lifespans than, for instance, technology startups, many people still believe and support this narrative. On the other hand, there are strong examples within the direct sales industry that indicate this claim does not have a solid foundation at al ..read more
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Nevena Srebreva Appointed as Pampered Chef’s New Chief Executive Officer
The World of Direct Selling
by Hakki Ozmorali
1w ago
Nevena Srebreva Pampered Chef, a Berkshire Hathaway company, has announced that Nevena Srebreva has been appointed as the company’s next Chief Executive Officer. Srebreva was formerly Pampered Chef’s Chief Field and International Officer. She succeeds Andrew Treanor who has led the company to achieve many milestones during his four years as CEO. Nevena Srebreva has 25 years of experience in the direct sales industry, with a strong track record of developing high-performing sales teams. Prior to Pampered Chef, Srebreva served in leadership roles at Vorwerk North America where she helped launch ..read more
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MONAT Global Inititates “The Growth Alliance” with Eric Worre
The World of Direct Selling
by Hakki Ozmorali
1w ago
MONAT Global (MONAT) announced a new strategic agreement with network marketing leader Eric Worre. Throughout 2024 Eric will provide MONAT’s Market Partners with expert coaching to support them in continually growing their businesses. Eric Worre During his career in direct sales, Eric Worre built sales organizations totaling more than half a million distributors across 60 countries. Today, he is world-recognized as a network marketing thought leader who has trained millions of top earners around the globe. Worre is the author of the bestselling book Go Pro: 7 Steps to Becoming a Network Market ..read more
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Charting New Paths: Mannatech Expanding Into Thailand
The World of Direct Selling
by Hakki Ozmorali
1w ago
Mannatech announced a significant milestone in its expansion efforts: With a commitment to empowering individuals through innovative health solutions, the company continues expansion into the ASEAN region, with the official launch into the Thailand market. During the soft opening, individuals will be able to register as Mannatech Associates. This marks the initial step towards establishing a robust presence in the region, laying the groundwork for the future, the company said. This opening will bring Mannatech’s global presence to 26 markets. “Mannatech’s expansion into Thailand is our first n ..read more
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Explore Sweden
The World of Direct Selling
by Hakki Ozmorali
2w ago
Sweden is one of the largest countries in terms of area in Europe. Despite its size, the population is sparse, with nearly 10.5 million inhabitants. Despite several large urban areas, the overall population density is low. There are extensive wilderness areas and rural areas with few inhabitants. Direct selling companies operate throughout the country. Stockholm and Gothenburg are two of the largest cities both in terms of population and direct sellers. Direct Selling in Sweden Direct selling has a long history in Sweden. Two of the oldest direct selling companies still in operation today are ..read more
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