Navigating the changing landscape of e-commerce, particularly within MLM, direct selling, and affiliate marketing channels, requires more than just a robust online presence. Today’s entrepreneurs and business leaders are in pursuit of software solutions that not only enhance operational efficiency but also provide a deeply personalized and engaging user experience. It’s about creating experiences that resonate, operations that run smoothly, and strategies that deliver. Let’s explore some of the most sought-after software customizations that are making waves in the industry, illuminated by real ..read more

5 Things DTC Sellers Need to Know Social commerce continues to grow, with sales in the U.S. projected to total $79.6 billion by 2025, up from $27 billion in 2020. So, what is social commerce – and why will it be a crucial channel for direct-to-consumer companies in the years ahead? Let’s start with a definition. Social commerce is the process of promoting and selling products and services directly to consumers through social media. Ultimately, the practice will extend beyond social sharing, endorsement posts, and affiliate links to also include virtual shopping events and the processing of sal ..read more

I was reading a recent Gallup report on the state of the global workplace and employee engagement. They stated “If we spend so much of life at work, how is life at work going? According to the world’s workers, not well. Gallup finds 60% of people are emotionally detached at work and 19% are miserable.” I hope that you already know that if your employees are engaged, your company will see increased retention, productivity, safety and profitability. Overall, the numbers point to a big drop between 2019 and 2020 and a slight regain in 2021. As I read through the report, every chart showed the sam ..read more

Jake Dempsey of Project Broadcast gives us insight on how social media technology has changed the landscape of direct selling and network marketing from the pre-COVID days to now. Catch a glimpse at some new tools available for distributors that appear to be game-changers in building their businesses today. The post Using today’s social media tools to build a direct selling business appeared first on MLM.com ..read more

Attend this two day fact filled, action packed Direct Selling Edge conference with top industry experts on September 29 and 30th 2022 in Franklin Tennessee. As a speaker and faculty member at the Direct Selling Edge conference now for several years, I have worked with direct sales owners and new entrepreneurs. Watching these individuals discover information that helps them navigate the road to successfully operate or start a company has excited me. 10 reasons to attend Understand what you need to grow your company smarter and faster Build working relationships with top industry experts Networ ..read more

Data analytics is one of the most important tools for any business currently. It greatly helps any enterprise study their audience base and refine their strategies accordingly. A company can manage data analytics with various nuggets of information according to the goal or purpose of the analysis. Regular data analysis is very important for sales companies, which rely heavily on their customers’ consumption patterns. In addition, the top corporate executives at any business can help make useful decisions with the help of data analysis. Importance of Data Analytics Here are a few significant be ..read more

One of the first things almost every new prospect asks me is, “What are the reasons that MLM companies fail?”  I believe there are several reasons why MLM companies fail. First, let me dispel the myth that MLM companies fail in greater ratios than that of traditional businesses. That just isn’t true.  All businesses fail at approximately the same rate, which is fairly high.  Some people say statistically that companies fail at a rate of 95%. So, 95% of every business that starts up fails within the first five years. The reason MLM companies appear to fail at ..read more

A recent Herbalife announcement stated that distributors who started during Covid-19 did not meet historic trends for new distributors and that is the reason that Herbalife has dropped in sales in Q1 of 2022. One suggestion that Herbalife felt may be a catalyst for the new distributors is a return to in person meetings. I was surprised by this finding. Obviously several reasons may account for the drop in sales from new distributors during Covid-19. New Covid distributors may lack entrepreneurship characteristics that their non-Covid distributors had. However, Herbalife may be right when they ..read more

The rank advancement bonus can be used for a variety of reasons. Today we are going to talk about rank advancement bonuses of 102 top U.S. based companies. The data for this report comes from publicly available compensation plans and was gathered in 2019. Of those 102 companies, 32.35% of them used a rank bonus. A rank bonus is usually paid one time on the first time a distributor hits a new rank. The purpose of a rank bonus is to reward distributors who target their energies to get to a rank. A company may not be able to afford a permanent bonus at a new rank, but a rank advancement bonus can ..read more

In the world of level commissions, compression is probably the most significant innovation. Around since about 1985, compression became so prevalent that it’s rare to see a level commission without compression. What exactly is a level commission? A variety of level commissions exist such as unilevel, matching, and generation/leader commissions. A level commission pays a percent on a number of levels. In our example, a distributor purchases a product for $100. The commission plan pays up 3 levels with 5% on each level. However, what happens when someone is not qualified. Without compression, t ..read more