The sales team in any business model is one of the fundamental pillars for attracting customers, generating income, and long-term relationships. Therefore, to have constant growth in the business and a positive impact in the future, it is really important to motivate the sales team through different incentives, such as the Compensation Plan for multiple models: Direct Selling, affiliate marketing, MLM, and more. In this article, we will present to you some techniques and tips to improve your compensation plan or create it, in addition to this, in order for you to compete in the digital age, we ..read more

At S4DS we know that technology can make any type of business grow and improve, especially when it comes to Software as a Service and Direct Selling. However, there are several fundamental and crucial points to adapt Direct Selling business models to this technology, and these points, these steps, are within the implementation of the digital tool and teaching how it is used.  That is why in this article we want to talk to you about the process of implementing a Software as a Service (SaaS) in Direct Selling so that you and your sales team know what actions are required to be carried out j ..read more

You might have not heard the term “Gamification,” but we all have been subject to this trend and its practices. In this article, S4DS presents a proactive approach to the use of Gamification in modern Direct Selling Companies. What is “Gamification?” From the Cambridge dictionary, “the practice of making activities more like games in order to make them more interesting or enjoyable.” This definition applies to any activity, but it has been highly used in work environments to encourage people’s participation in group tasks and in achieving common goals. How can gamification make Direct Selling ..read more

Direct-selling companies have a huge opportunity to grow their networks by leveraging Software as a Service and Cloud-based Platforms to expand their reach beyond traditional boundaries. A study by Hurwitz and Associates found that the TCO for CRM deployment over the timeframe of four years can be as twice as low for cloud-based services compared to on-premise.  To successfully leverage cloud services for their business model, direct selling companies have two choices: Search for a Software as a Service provider that already has the optimal functionalities they need to achieve their busi ..read more

Consolidating technology into single-step software solutions is a lifesaver for businesses that are mainly driven by sales representatives. This applies to retail, direct selling, and online-based companies.  On average, enterprise companies have over 600 apps for marketing and sales processes, getting employees lost in the middle and resulting in many cases in applications being underused.  With over 8.000 sales and marketing solutions available today and the boom of AI tools, one can easily get lost when choosing the right ones for business development. Sometimes, this results in a ..read more

For more than 100 years, direct selling has positioned itself as one of the best ways to reach consumers with an impeccable shopping experience and enough trust to maximize conversions using relationships with representatives to maintain trust. Direct selling is to date, one of the most popular and successful sales models in the world. By leveraging technology, the direct selling channel has evolved and adapted to changing consumer behaviors and has provided entrepreneurial opportunities and economic growth outside of traditional channels for almost anyone. Due to its natural flexibility and l ..read more

Expanding a business to new geographies can be challenging. Even if your brand is already recognized in a specific country, success in a new region is not guaranteed, and having an amazing product, which we are sure you do, may just not be enough. So, being prepared may be of great help! Knowledge of the new region is key. How do people who live there like to buy? Do they search for products online in advance? Is the relationship with a potential vendor a deal breaker for consumers in the area? Do they like to interact in person or prefer a digital approach? Are they savvy when it comes to tec ..read more

By now, digital selling models are the standard for any business. A lot of people are buying mostly online and will continue to do so in the years to come.  To catch up with consumer trends and behavior of finding brands online, connecting with them on social media, and then making the decision to purchase through different channels, many selling models have been born or changed using technological tools. If you are a part of the e-commerce world, you probably have heard by now of terms like influencer marketing, Affiliate Marketing, Social Selling, Social Commerce, and Digital Direct Sel ..read more

During the last social-distancing years the nature of the interpersonal relationships in Direct Selling has moved into digital interactions which created a big and strong wave of Social Selling trends in the Direct Selling industry.  Direct Selling businesses thrive with human connections and relationships and, technology along with digital transformation programs became means for direct sellers to maintain their businesses and to connect with more people in their communities with closer relationships and even in other geographies in which they did not have influence before.  Today a ..read more

The Direct Selling and Multilevel Marketing (MLM) industries are amongst the highest-impacting in the world. Their naturally flexible features provide the conditions for individuals to leverage their abilities independently while improving their own lives, impacting the economies around them and the communities they serve.  Today, with a challenging economic panorama for the years to come, the Direct Selling industry has an opportunity to keep providing the spaces for independent sellers to grow professionally while leveraging social selling and digital skills.  Every multi-level mar ..read more