Frustrating isn't it? Puppy buyers get scammed and then they question you, worried you're a scam! In today's episode we discuss five ways to prove that your dog breeding program isn't a scam.  ..read more

It's nice to have a list of quick things you can do to get some benefit in your program. Here are 16 things you can do in under an hour to get some traction in your breeding program.  Learn more about Breeder Copy Hub or the Dog Breeder Society ..read more

Often we feel we need to justify our breeding program, the fact that we are dog breeders, and dog breeding as a whole. This concept often has breeders collecting certificates and badges, sheepishly mentioning they're a breeder, and sometimes it has us judging other breeders. In this episode we discuss justifying your breeding program and why we feel the need to do it.  ..read more

Marketing puppies in your dog breeding program is something that stumps a lot of breeders. In this episode we discuss the ways you can market puppies. Where you should start your marketing efforts and how to put it all together.  We discuss everything from the ideal puppy buyer, branding, websites, email social media, and brokerage sites. Learn more about getting started in breeding, the Dog Breeder Society, Breeder Copy Hub, and all things honest breeding at honestdogbreeder.com ..read more

Interested in breeding dogs, but aren't sure if you'll like the lifestyle? It's a good question! In this episode I discuss what the day-to-day life of a dog breeder is, the good and the bad, where you'll love it, and where you might get hung up.  I also discuss how much time I spend on various tasks within my breeding program each week and month, as well as some of the start up time investment.  Learn more about Breeder Copy Hub or the Dog Breeder Society ..read more

A lot of people schedule a free strategy call with me and want to know if they are good enough to breed dogs–if they have the right skills to do it, or if it would even work. I understand that. I myself wasn’t sure if I was the right person to start dog breeding. I’d love to share the skills you need to have in order to be a dog breeder, but, before I do, let me tell you a few things that might be deal breakers for you. In this episode we discuss the skills you need to breed dogs, what technical skills and personal skills you need. You don't need all these skills to start, no breeder has all o ..read more

Want to know what you really need to start?  Here's my no fluff answer. The three things that are necessary, everything else is negotiable.  Get the Roadmap to a Successful Breeding Program   ..read more

It's the number one question asked when starting dog breeding. "Is it profitable?" is a great question and a very important one. In this episode we discuss the common misunderstandings about the industry and it's profitability, which is also inseparable from ethics and being an honest breeder. Ready for the answer you've all been waiting for? Learn more about breeding honestly inside the Dog Breeder Society, a safe, educational community of supportive breeders.  ..read more

Have you ever caught yourself thinking about your pricing? If it’s right or not? Maybe you’re driving down the road and are wondering if you lost that last sale because your price was a bit too high? Maybe you’re wondering if your price is too low? Did they think your dogs were good enough? Pricing is something that I work with all the time, not just with coaching clients, but with my own breeding program and products. What’s interesting is that, all in all, pricing is a fluid thing, it’s something that needs to be evaluated and tossed around on the regular. What’s more interesting is that con ..read more

Does the idea of bookkeeping and organizing your receipts and expenses make you want to pull your hair out? You're not alone! Sometimes the hardest part of bookkeeping is getting the flow and system down so you know what you're doing.  In this episode I share 5 tips that have helped me organize my dog breeding expenses and create a system that's easy to manage and gives me the information I need to review my breeding business as well as do my taxes.    ..read more