In the Aniccast podcast #9, Ann Stanley, Founder & CEO of Anicca Digital, welcomes Jordan Munton, Senior Account Manager (Paid Media),  to discuss how to set up a performance max campaign and how to harness old techniques to gain actionable insights from performance max campaigns.   The full version of the webinar on this topic can be viewed at: https://anicca.co.uk/resources-webinars/register-now-how-to-setup-pmax-campaigns-to-squeeze-the-most-information-out-of-them/ Find Out More From Anicca Digital Why not learn more from the digital marketing experts at Anicca Digital, by jo ..read more

In the Aniccast podcast #9, Ann Stanley, Founder & CEO of Anicca Digital, welcomes Emil Ougendal, Paid Social Strategist, speaking about topics such as critically evaluating the performance of your campaigns, what metrics to use and how to analyse them in depth, the influence of conversion windows, and making better-educated decisions when optimising.  The full version of the webinar on this topic can be viewed at: https://anicca.co.uk/resources-webinars/register-now-evaluating-and-optimising-your-social-media-campaigns-friday-3rd-march-900am-1000am/ Find Out More From Anicca Digi ..read more

In the Aniccast podcast #7, Ann Stanley, Founder & CEO of Anicca Digital, welcomes Holly Kelly, Head of Paid Media Operations, who deep-dived into embracing and harnessing the powers of automation and AI for PPC to improve your efficiency.   Speaking about how you can work alongside automation and AI to get better results and why it doesn't mean the end of human PPC management, it just changes the playing field. The full version of the webinar on this topic can be viewed at: https://anicca.co.uk/resources-webinars/register-now-ppc-automation-ai-harnessing-its-powers-friday-17 ..read more

aniccast #1 is Anicca Digital's first podcast. In this episode, our host Ann Stanley, founder and CEO of Anicca, welcomes her friend and colleague Martin Broadhurst; to talk about the explosive launch and growth of ChatGPT and a bit about the evolution of Generative AI and Large Language Models. Martin and Ann have known each other for over 10 years having both been regular trainers around the East Midlands. Martin also spoke  about Gernerative AI, at Leicester Digital Live (in June 2022).  The full webinar on this topic can be viewed at: https://anicca.co.uk/resources-webinars/cha ..read more

In the aniccast podcast #6, Ann Stanley, Founder & CEO of Anicca Digital, welcomes Thom Shardlow, Head of Commercial Strategy & Creative, who takes a deep dive into the B2B trends and expectations for creativity in 2023. This is the second podcast from Thom Shardlow, on creative strategy.   The previous episode  (#2), looked at B2C examples, where as this episode focuses on what the big B2B brands are doing and how you can follow their lead for your approach. The full webinar on this topic can be viewed at: https://anicca.co.uk/resources-webinars/register-now-how-to-plan-yo ..read more

In Anicca Digital's third episode of the #aniccast podcast, our host Ann Stanley (Founder & CEO of Anicca), chats with Matt Cocking (Digital Strategist), on the use of location targeting in Google Ads, to help you reach those local audiences. The discussion covers the different options available, such as location and keyword targeting, and how they can be used to reach customers. Additionally, how to ensure that ads are tailored to their intended audience and purpose. The full webinar on this topic can be viewed at: https://anicca.co.uk/resources-webinars/register-now-location-targeting ..read more

In this episode, Ann Stanley, founder & CEO of Anicca Digital and #aniccast regular host, has swapped seats and is the guest for the day. Taking Anns  seat and our host for this episode is Matt Cocking, one of the strategist at Anicca Digital, who will be asking the questions about Ann's 25 top tips for using ChatGPT. This is the second podcast on ChatGPT, but in this episode, the conversation is focussed on the practical uses of the assistant and how you can use prompts and templates to get the most use out of the tool. The full webinar on this topic can be viewed at: https://anic ..read more

In this episode of  Anicca Digital's #aniccast, Ann Stanley (Founder & CEO of Anicca Digital), talks with Ed Truman (Head of Analytics and CRO) about getting started with Google Analytics 4, or more commonly called GA4. Ed  will be bringing you up to date with current status of GA4, highlighting the key GA4 reports you need for your day job, as well as mistakes to avoid.  Ed and Ann then discuss  some of the key aspects of using this new platform. You need to understand the main  differences between GA4 and Universal Analytics, as GA3 will be  retired  b ..read more

In the aniccast podcast #3, Ann Stanley, Founder & CEO of Anicca Digital, welcomes Thom Shardlow, Head of Commercial Strategy & Creative, who takes a deep dive into the trends and expectations for creativity in 2023.  Explore what the big B2C brands are doing and how you can follow their lead for your approach. The full webinar on this topic can be viewed at: https://anicca.co.uk/resources-webinars/register-now-how-to-plan-your-creative-in-2023-friday-13th-jan-900am-1000am/ Find Out More From Anicca Digital Why not learn more from the digital marketing experts at Anicca Digital ..read more