Get ready with me: 3 ways beauty brands can successfully leverage AI-infused ad strategies | Sponsored Content As AI advances, a new era of creativity has unfolded for beauty brands. By infusing AI into their online strategies, beauty brands have an opportunity to drive a stronger return on ad spend and reach consumers in ways never before possible. The lessons behind 2023’s 5 fastest-growing brands, including ChatGPT and Shein When we think about the brands that skyrocketed this year, some immediately come to mind, like ChatGPT and Shein. Some of the other names, however, might surprise you ..read more

What brands can learn from Instagram, Pinterest, and TikTok’s 2024 predictions The Weekly Listen: The shockwaves of Epic Games' win over Google, McDonald’s new restaurant brand, and keeping up with AI On today's podcast episode, we discuss what Fortnite developer Epic Games' win over Google means, whether McDonald's new restaurant brand will be a success, why women's sports worldwide are exploding right now, if video streaming bundles are inevitable, how AI rules can keep pace with AI development, who's planning to live underwater in a few years, and more. Tune in to the discussion with our an ..read more

The CPG industry is one of the highest spenders on digital advertising, but the 2023 outlook is shaky CPG companies spend more annually on digital ads than every cohort besides the retail industry. However, CPG digital ad spending growth underperformed compared with most other industries last year, and it will do so again this year. Next year is looking better though. How Amazon Fresh stacks up among the leading digital grocery players Less than 19% of US digital grocery buyers used Amazon Fresh within the past year. Nearly all of them have also shopped on other digital grocery platforms ..read more

Creators have an outsize influence over Gen Z women’s beauty and wellness purchases Gen Z women trust beauty influencers: Roughly eight in 10 Gen Z women shop for creators’ beauty and personal care recommendations. Walmart delves deeper into in-store media Walmart expands in-store retail media opportunities: The big-box retailer is giving advertisers more opportunities to reach physical shoppers with digital screens, audio ads, and sampling ..read more

We expect US cosmetic and beauty sales to grow 7.6%: While consumers are spending more selectively, they’re still willing to splurge on their favorite items. On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why beauty is doing so much better than the rest of retail, how we've seen the "lipstick effect" play out, and how beauty shopping habits are changing. Then, for "Pop-Up Rankings," we rank our top four beauty brand marketing strategies other retailers can learn from. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins. Consumers co ..read more

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, to keep our clients at the forefront of key developments and trends before they hit the mainstream. Browse our upcoming and past webinars and other events. The impact of EU’s proposed AI Act on the generative AI and advertising industries Small-business payment providers must invest in all-in-one solutions Small businesses owners—especially millennials and Gen Zers— aren’t getting the v ..read more

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, In-depth analysis, benchmarks and shorter spotlights on digital trends. Synchrony weighs a branded wallet despite potential downsides Kohl’s, Michaels, David’s Bridal launch marketplaces UK policymakers publish an AI regulatory framework that’s flexible enough to cover all sectors Will Taiwan respond to TSMC’s call to ramp up chipmaking efforts? Is the creator economy cooling? Consumers ..read more

Consumers are trading down to value-oriented QSR brands: That trend helped Yum Brands and Subway post strong gains in Q4, while higher-priced restaurants like Chipotle disappointed ..read more

Instacart has had a busy few months. Besides scrapping its plans to go public, the company has cut its valuation a few times, trimmed its workforce, and explored other cost-cutting measures. That being said, Instacart has also made investments to bolster its business, including new technologies for merchants and expanded retail media offerings ..read more

This year’s Super Bowl ads will be defined by big stunts, from FanDuel’s live Gronk field goal attempt (we won’t be betting on this) to whatever M&M’s is doing with “Ma&Ya’s candy coated clam bites” (these we would bet on). Here are five charts on Super Bowl advertising ..read more