PKG Brand Design » CPG Design
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PKG leads with our Consumer First® approach whereby package designs are tested and iterated with your consumers. You get a package design that is proven to connect your brand story with shoppers and drive more sales. We apply consumer insights and take a holistic approach to package design. Read articles on CPG Designs in the following segment.
PKG Brand Design » CPG Design
9M ago
Be memorable. This is a tough ask for brands. When a consumers step into the grocery store, they are bombarded with so many consumer brands, all with different design strategies. Consumers might be drawn to package colors, imagery, and messages. Through innovative packaging design that emphasizes key ingredients, your company can stand out on the shelves. ..read more
PKG Brand Design » CPG Design
10M ago
Your CPG branding strategy shapes the way that you develop your packaging design. Packaging is a way to articulate your brand’s values and communicate a story to your customers ..read more
PKG Brand Design » CPG Design
1y ago
CPG packaging mistakes happen. Oftentimes, the difference between small mistakes and big ones is how quickly and effectively you address them ..read more
PKG Brand Design » CPG Design
1y ago
The first time consumers physically interact with your product is through the CPG packaging. This creates a great opportunity to share your brand story with them, and it illustrates the quality of your product ..read more
PKG Brand Design » CPG Design
1y ago
Images and graphics play important roles in your CPG packaging. While there's no specific formula for creating the perfect packaging design, there are certain elements that will make your brand distinguishable from the rest. Here's an exploration of some of the best images and graphics you can use in 2023 ..read more
PKG Brand Design » CPG Design
1y ago
Your packaging design should be different for each product and should evolve over time. Surprising consumers with CPG packaging that exceeds their expectations will help build brand loyalty ..read more
PKG Brand Design » CPG Design
1y ago
Sustainable packaging can be costly and complicated, especially for large designs and products. The key is to simplify the process where possible. Here’s how to do that, even for projects regardless of size ..read more
PKG Brand Design » CPG Design
1y ago
Packaging design is often more important than the product itself. It’s the first impression consumers have of your product and sometimes your brand ..read more
PKG Brand Design » CPG Design
1y ago
Inflation affects every part of a product from manufacturing to sales. High supply chain costs and shortages of materials create obstacles in production processes.CPG packaging is another area directly affected by inflation ..read more
PKG Brand Design » CPG Design
1y ago
The average consumer may think he or she shops based on practicality and logic, but that's not the case. A lot of subconscious work goes into the average consumer’s choice of a product when presented with decisions on a store shelf or e-commerce page. These choices can be made in a split second, even when people tell themselves they're just “browsing ..read more