There’ve been enough upsets in this year’s March Madness season for any fan to start to lose faith, but hold on — we’ve got some shopper stats that you can count on.  March Madness provides a golden opportunity for Consumer Packaged Goods (CPG) brands to elevate their game in the retail arena.  In collaboration with Kantar, a global data, insights, and consulting powerhouse, we’re revealing consumer behaviors and spending patterns during March Madness 2024. The insights, distilled into two comprehensive reports focused on categorical and retailer insights, offer a roadmap for C ..read more

Easter excitement builds as the days begin to warm up. Just as the temps rise, so does the stress to hit Easter sales.  This holiday is crucial for retailers and brands to highlight their festive sweets and treats. Eye-catching displays mean more chocolate bunnies and Easter eggs in carts — among many other products. Easter shopping means a focus on candy, flowers, baskets, decor, stuffed animals, and cards. To capture these vibrant setups, we used nationwide Field Agent shoppers to take photos from their local retailers. Using Shelfgram’s AI technology, we’ve been tracking the hund ..read more

The beginning of a new year—especially in the CPG and retail industry—brings unknowns. Will this year look like last? Is something coming that we just can’t see? We sat down with Co-Founder and CEO of Field Agent, Rick West, to hear his thoughts on the general state of the industry, as well as trending topics in the media for shelf-level insights ..read more

Last year’s Super Bowl was the most-watched US telecast of all time with 115.1 million viewers, according to Nielsen. In the top 10 US telecasts of all time, the first nine are made up of Super Bowl broadcasts. Suffice to say, the event is a big deal. Along with the hundreds of millions of viewers, there are millions of viewing parties. For consumer packaged goods brands, that means a major touchdown for chips, soda, beer, pizza, dips and party foods.  It’s critical for brands to stand out in the mayhem of local grocery retailers. These eye-catching grocery displays are influencing purch ..read more

For years, brand managers for years have said to us, “I want to see what’s going on in the store, and sure, I have the local one next to me, but it’s just a small glimpse.” What about the store 20 miles from there? Or across the country? Field Agent and Shelfgram have joined forces to create an innovative digital platform that revolutionizes the way Consumer Packaged Goods (CPG) professionals perceive and analyze their products in stores. This groundbreaking partnership extends its reach across 60 countries — offering a comprehensive solution for brands and retailers to gain insights not only ..read more

Every six months, the retail clock seems to reset and there are new industry timelines. KPIs are harder to calculate. Brands are feeling the pressure to outperform from years previous. In the final months of 2023, it’s possible to still make a significant impact on your bottom line. Field Agent sat down with an in-house expert, Marc Yount, to dig a bit deeper.  Yount, President and Chief Commercial Officer for Field Agent Inc., has been in the CPG industry for 20 years, giving brands visibility, solutions, and winning formulas for lasting success. Throughout the interview, he answers ..read more

We’re delighted to introduce you to three new ways to change the landscape of your ratings and reviews. Since 2010, Field Agent’s goal has been to provide brands with the fastest, most affordable Ratings & Reviews retail solution. Personalized and crafted with CPG brands in mind, the offerings below are meant to give you full access to the power of our crowd of over 2 million users—allowing them to leave quality reviews with unparalleled speed. Ratings & Reviews Subscriptions Pre-Launch Ratings & Reviews System Live Ratings & Reviews Collection Event Preferred Walmart-Integra ..read more

Back to School is more than just a sigh of relief for parents as summer comes to a close — it's also a critical time for the retail industry. With parents gearing up to shop for school supplies, clothing, and everything in-between, brands and retailers need to be well-prepared for this second-largest shopping season of the year.    To help you navigate this bustling period, Field Agent has released its highly anticipated Back to School Report for 2023. Field Agent surveyed 1,250 parents of students entering kindergarten through 12th grade for the 2023-2024 school year. The survey ..read more

By Keiry Echeverria A Marketing Research student in the Sam M. Walton College of Business, University of Arkansas   It's safe to say, many marketers today are looking to social media platforms to promote their products. Within the last three years, one platform in particular has caught the attention of many, including marketers and users of consumer packaged goods (CPG). I'm, of course, talking about TikTok. The video-sharing platform has been on an explosive growth trajectory ever since 2018, when Chinese company ByteDance created TikTok by merging two apps into one. As your kids (and m ..read more

With the recent upsurge in Covid cases, thanks in large part to the Omicron variant, this two-year-old pandemic just continues to evolve.  And shopper behavior is evolving right along with it. But exactly how are shopper habits changing? And what lessons can retailers and brands learn from them? Well, who better to ask than the shopper?   ..read more