As a photographer, I handle a huge amount of files for my clients. I’ve had to find systems to stay organised and not be overwhelmed.  So I understand that when you receive a finished gallery of over 100 photos on your side of the computer, as much as you probably love your photos, it can seem like a lot.  And if you’re anything like me, when you get overwhelmed, you tend to procrastinate and forget (yup, totally calling us out on this one!)... That’s why I’ve been compiling a list of places that you can start using your photos TODAY (and I’ll probably keep adding to it as time goes ..read more

So you’ve probably heard before that building a personal brand in a stepping stone to building a highly successful, and most importantly fulfilling business.  And a big part of your personal brand are the visuals, such as photos. Honestly, visuals are probably not the biggest part of your brand strategy. But they sure are the first thing someone sees when they find you online!! And you want to make sure you make a bomb first impression, cause otherwise, people will scroll past you, and never think of you again. While your messaging, your positioning, your story are very important parts to ..read more

Investing in yourself and spending money on anything in your business can be really scary! It can bring up a bunch of limiting beliefs and fears, especially when you’re still working on your money mindset and on building your self-worth.  Hiring a personal branding photographer feels no different. It can be a bit scary, especially if you don’t know what to expect. When you hire a photographer to take your brand photos, you also hire them to gain clarity on your brand and craft a brand that is unique to you.  Plus, having on-brand, professional photos for your website and for your con ..read more

Let’s get back down to the basics for a second. Do you know what branding is? Because if you’re anything like I was, you’ve heard that term thrown around left and right, but you have no clue what it actually means.  That’s because branding is being used to describe a whole number of different things, from your brand colours to your logo, to a strategy to get a sale… And it just gets confusing.  So I wanted to untangle things for you, and hopefully shed some light as to what branding is, why you want to understand it and implement it in your business.  But before I go any further ..read more

When it comes to creating a personal brand, your visual identity is just as important as your messaging and content. Professional photos can help you convey your values, personality, and unique style to potential clients and collaborators. But where should you take these photos? Here are some key factors to consider when choosing a location for your personal branding photoshoot: Consider the message you want to convey with your photos Before you start scouting locations, think about what you want your photos to say about you and your brand. Are you looking to project a certain mood or emotion ..read more

Once you have a really clear vision of who you are and what your brand is all about, you may choose to do a photoshoot to capture that unique vibe and help you create a seamless (and consistent) experience for your people (aka your ideal audience and clients). In case you’re a bit confused as to your brand values, your brand personality, what you really want to communicate to your audience and what you want to help your clients with, I recommend you check out these posts: 07 | How to prepare for your personal branding photoshoot - a deep dive into your brand 06 | Create your Brand Strategy In ..read more

While Instagram announced that they are no longer prioritizing photos as their main content type, there’s still a lot of room for them in your content strategy. Especially when you’re building a personal brand and you want to create that consistent look and feel for your brand, photos are a key element to that. Plus, your website still requires high-quality photos, and you might wanna take your own so you don’t have to use overused stock images. With that being said, you might have heard about personal branding photos. These are branded photos that you can use on social media and your website ..read more

Why it’s important to prepare You did it! You invested in personal branding photos! I’m so proud of you for investing in yourself and in the growth of your business. This is a big investment, and I want to help you make the most of it! The entire purpose of personal branding photos is to create something that is truly aligned with who you are as a person and as a business owner. These photos are meant to help you connect with the right people, your people, so that you can build meaningful connections with them and ultimately help solve some of the problems they encounter.  And of course ..read more

Why is it important to have a brand strategy? We all started our businesses so that we could have more freedom and do work that we enjoy, while possibly making the world just a tiny bit of a better place.  Then we get into the online space, and we might’ve had somewhat of a clear vision at first, but eventually, between comparing ourselves, consuming way to much content and trying to stay original, we kind of lose ourselves. A coach of mine recently said “It’s not about being original. All the information is already out there, so it’s really hard to find a new, original idea that hasn’t b ..read more

So you’ve probably heard before that building a personal brand in a stepping stone to building a highly successful, and most importantly fulfilling business.  And a big part of your personal brand are the visuals, such as photos. Honestly, visuals are probably not the biggest part of your brand strategy. But they sure are the first thing someone sees when they find you online!! And you want to make sure you make a bomb first impression, cause otherwise, people will scroll past you, and never think of you again. While your messaging, your positioning, your story are very important parts to ..read more