How to Choose the Perfect Location for Your Commercial Brand Photoshoot
Monika Normand Creative Blog
by monika
1w ago
Being a commercial branding photographer based in Dallas has given me the opportunity to explore so many of the different types of photoshoot locations we have in the greater DFW area. We’ve got a variety of indoor and outdoor locations that would suit the needs of just about any brand. When you’re choosing the right location for your commercial branding photoshoot, it’s important to pick a location that depicts the ideal lifestyle of your customer and is relatable to and connects with your target audience. Choosing a location can be difficult, and there are many variables to consider, so I’v ..read more
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What is a Commercial Photographer and how do you become a Commercial Photographer?
Monika Normand Creative Blog
by monika
3w ago
A branding and commercial photography career is a dream – but how do you get there? It took a LOT of patience, hard work, and tons of trial and error to create the photography business I have today. I primarily serve clients where branding and commercial photography meet. This means that my clientele ranges from the new local dentist’s office to national restaurant chains. Being able to work with a range of clients keeps my creative soul happy. Commercial photography usually caters to larger, more established brands, such as  Maggiano’s, Rolex, Western Son Vodka, and Live Nation. Branding ..read more
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What Is The Difference Between A Commercial Photographer And A Branding Photographer?
Monika Normand Creative Blog
by monika
2M ago
One of the best things about my journey as a photographer has been the opportunity to work in that sweet spot where branding and commercial photography intersect. It’s allowed me to work with a diverse range of clients—from local businesses to big-name national brands. Working with such a wide variety of clients has been a great experience, and I’ve learned so much along the way that has been incredibly beneficial for my own business. Sharing that knowledge with my clients has also been rewarding, and I’m here to share some of that knowledge with you. In the world of commercial photography, th ..read more
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What To Capture During Your First Photoshoot With A Professional Branding Photographer – A Case Study With A Local Therapist
Monika Normand Creative Blog
by monika
5M ago
  As a Dallas branding photographer, I have had the pleasure of working with a diverse range of clients, each with their own unique business and branding needs. Over the years, I have developed a pretty comprehensive process that makes sure that I fully understand my client and their goals and can create personalized branding photography that effectively communicates their brand message. It all starts with a discovery call where I take a hands-on approach. I ask my clients key questions to gain a thorough understanding of  their business, industry and their specific needs.  I al ..read more
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8 Places Great Brand Photography Helps Makes You Money
Monika Normand Creative Blog
by monika
7M ago
  One of the most important lessons I’ve learned from my experience as a Dallas branding photographer is that the essence of branding photography isn’t the imagery alone (crazy, right?). Instead, it also needs to focus on understanding the unique story and goals of each client. Without a story behind the image and strategic placement, even the most stunning branding photos might fall short of their intended impact. Over the years, this realization has given me the insight to ask the right questions when talking to clients. During discovery calls, a question I always ask is, “Where will yo ..read more
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10 Branding Color Palettes for your Website and Brand Design
Monika Normand Creative Blog
by monika
8M ago
As a branding photographer here in Dallas, I’ve come to appreciate the crucial role that color plays in the world of branding. When it comes to building a strong brand, color is much more than just an aesthetic choice. Your brand’s color palette is one of the ways you communicate with your audience without saying a word, and this is why it is so important to put together a good color palette for your brand. Your brand colors tell your audience how to feel about your brand and it influences their decisions about your brand. Colors evoke certain feelings, thoughts, and moods, and it’s important ..read more
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Why Is Personal Branding Still Important In 2023?
Monika Normand Creative Blog
by monika
9M ago
  In the last 2 or 3 years, I’ve noticed that the term “personal brand” has been popping up more and more on social media. Working as a branding photographer, I’ve not only witnessed the rise in interest in personal branding, but I’ve also actively played a part in helping individuals and businesses uncover and develop their unique personal brands. I’ve had the opportunity to work with a variety of individuals and businesses across different industries to build captivating visual identities for their brands. Some of them have become long-term partners, and it’s been an absolute joy to wit ..read more
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How To Use Pinterest and Chat GPT to Build Your Photography Business
Monika Normand Creative Blog
by monika
9M ago
Starting a new photography business or seeking ways to boost your existing one often feels like navigating a maze of platforms and tools recommended by well-meaning people. The sheer volume of advice and information can be overwhelming. It can be downright disheartening when you dedicate your precious time and hard work to a platform, only to see minimal, if any, positive results in return. I’ve certainly been there, and it’s not a pleasant place to be. But after some trial and error, I managed to uncover the platforms that genuinely made a significant impact on my business’s growth. One of th ..read more
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Newest Dallas Natural Light Photography Studio for Rent: Brightside Studios
Monika Normand Creative Blog
by monika
1y ago
After spending the past 6 years working as a branding photographer in Dallas and shooting in various studios around the city, I’ll be opening up my very own space: Brightside Studios!   It’s a dream come true to be able to open up my own photography studio in Dallas and use it to create content for the brands I work with. But, what I’m most excited for is the opportunity to give other photographers and creatives a versatile space to work their magic in. I’m really looking forward to adding something to Dallas’ thriving community of creatives. Living in and growing my business in Dallas fo ..read more
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How to make more money selling products online with these 4 types of product photography
Monika Normand Creative Blog
by monika
1y ago
HOW TO MAKE MORE MONEY SELLING PRODUCTS ONLINE WITH THESE 4 TYPES OF PRODUCT PHOTOGRAPHY Having worked as a Dallas branding photographer for over 5 years, I’ve had the opportunity to work with various product-based and ecommerce businesses, capturing content that helps sell their products. While collaborating with these brands, I’ve become more than just a product photographer; I’ve become a content creation partner who understands what amazing product photography consists of and how to create it. Product photography is about much more than just taking photos of a product to showcase its featu ..read more
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