A Step by Step walk through with Star Brand Photography – What should I expect? Welcome! It’s been a while since I have crafted a blog post here at Star Brand Photography. Why? Well much like you, I have been planning and building a business and hadn’t yet come to terms with all the ways I wanted to provide you with engaging content. It’s a work in progress (isn’t everything?) but without further adieu, now that Star Brand is one year in, I want to make sure you can understand 100% what I can do for you and your business. What is the purpose of personal brand photography, why do you need it? P ..read more

It’s nearly the end of 2022 and I don’t know about you, but this time of year always seems so hectic for many reasons. Year end bookkeeping, Christmas, creating promotions, figuring out what comes next for the new year, traveling, shopping and the list goes on. This for some can create a feeling of overwhelm and you might feel zapped of creativity and motivation. I can tell you for certain, that’s how I feel. I just want to shut it all down and start fresh next year! Start what though? If you haven’t thought about or even prepared what your 2023 might look like after the holiday chaos, your J ..read more

You have come to the conclusion you need some professional photos for your small or medium sized biz. You’ve likely heard a few buzz words dropped like: Headshots, branding photography, personal branding photography, lifestyle photography or environmental portraits. You think to yourself, ‘ok, what’s the difference?’ and what should I get? Here’s how I explain the differences to my potential clients: You need photos to tell your story to the world. When people are looking for a business these days, they are not going to look in the yellow pages (yes, I am that old and if you don’t know what ..read more

Maybe you have worked with a professional photographer before and maybe you have not. You know whomever you decide to work with, there is going to be an investment involved. Depending on the photographer and their offers, that investment may be small, moderate or large. You definitely don’t want to waste any money on something you are not happy with, right? So how do you figure out who you should work with? Especially if you have not had this experience before? Let’s start with the typical: 1. Search on-line for photographers in the genre you want (very important to seek out a professional ..read more

One of the biggest fears or points of hesitance I hear from people when it comes to having their photos done, is that they are afraid of what they will look like on camera. They are afraid they will not know what to do or how to ‘act‘ in front of the lens to get a natural looking photo. I’m not going to lie, there is an art to looking and feeling natural when posing, but unless you are a full time model, there is no way you are going to know how to achieve this on your own without tons of practice. This is where you need to put trust in your photographer and research a photographer who is able ..read more

Let’s talk about how location and wardrobe choices can make or break your branding photo session. If you’ve ever had to go out and procure photography for your business or even a personal, or family session, one question you might have asked is what do I (we) wear? It’s likely one of the first things you think about. Should we all match, are patterns ok? Can I wear my favourite band shirt? Hopefully if you’ve chosen a competent photographer, they might offer you a few suggestions on wardrobe or at least how to pick out cohesive outfits. For personal branding along with your outfits, you also ..read more

Ok, let’s dig in to how your personal brand can help you in your business. I’m not going to lie. This was a speech I prepared for one of my Toastmaster meetings last week, but I thought it was good enough to recycle into a blog post. This may be an obvious review for some of you, but others may be new to this whole personal branding idea, so here we go. What is personal branding exactly? We’ve all heard the term time and time again, but how well can we actually define it and more importantly, how can we use it to our advantage? Basically, personal branding is how you choose to promote yourself ..read more

Well 2020 has been a cracker hasn’t it? From Australia being on fire, to Canada’s worst mass shooting, murder hornets and a world pandemic things don’t seem like they can get much worse. Well never say never, but we need to stay positive and look to the future right? If you are a business owner of any sort, you have undoubtedly been hit hard financially and heck likely mentally too. This crap has been crazy! I’ve come full circle. Panic, uncertainty, lethargy, learning a new ‘normal’ for me and my family and finally, getting back some of my motivation (though it waivers from time to time). I ..read more

Can attending, sponsoring or volunteering at events be beneficial to your business? Hi, I’m Stacey, Ottawa’s Personal Brand Photographer and to answer that question, a resounding YES! If you’re an entrepreneur struggling to get noticed in your industry, a great way to meet other like minded business owners and consumers is to take part as a guest, sponsor, or volunteer at local events. To reap the benefits, the events you attend should be of interest to you and your target audience. If you are looking to make meaningful connections with like-minded individuals in your community, there is no be ..read more