Are you struggling with showing up on social media? Who isn’t?! Social media can feel like a daunting task to any business owner. Especially when you are aware of how great it is for marketing and connecting with your ideal audience. So today I am sharing some of my favorite social media marketing tips for beginners to help! Platform I don’t recommend trying to dominate every social media platform. When business owners do that, they spread themselves thin and don’t reach their goals as quickly. Instead, choose a platform you really enjoy, see if you can find your ideal audience there, and sta ..read more

Becoming a brand coach has allowed me to share my business knowledge and teach others the strength of branding. After all, I have been doing this for over a decade, and I know the correlation that exists between business growth and branding. As I have researched branding as well as strategy, I have found the “5 V’s” of branding that make my business branding services and strategy stand out and really work! Vision The best place to start with branding is to define your vision. Get clarity on your mission and purpose as a business, because if you don’t you will miss opportunities to connect with ..read more

Being a branding coach has been a high point in my career. I love reimagining and creating brands that speak to their ideal audience and ultimately sell the business’s expertise in the industry. However, there are common mistakes that I witness regularly across every business type. These branding mistakes are easy to avoid once you know what they are. Colors & Logo This may be what you are the most excited about. Don’t get me wrong, I get it! This is the fun part, and we all want to skip to it. However, branding isn’t all about your logo and colors. And quite honestly, it is the least impo ..read more

I have been in business for what seems like forever now (2011 seems like a lifetime ago, right?). And although I have done a lot of things on my own, there are some elements of business that you can’t do alone. Investing in a coach can seem intimidating and even full of the unknown. However, that has been some of the best investments I have made as a small business owner. Here are the hidden benefits of having a branding coach, that may not be in your contract but will definitely be part of your experience. Outside Perspective The most valuable thing you can get as a business owner is an outsi ..read more

I have so many thoughts when it comes to brand photography! And sure, as a Denver commercial photographer it is my job. . . but it is also my passion. I love getting to help business owners like you create a brand worth talking about! And a lot of that comes through your brand photos. Today, I want to share my 5 must-have brand photos, no matter the business type! Working at Desk This one is a classic- and for good reason! The setting conveys a strong sense of professionalism and work ethic, which can establish trustworthiness while offering a sense of storytelling. It shows who you are in the ..read more

Being a business owner can be overwhelming and finding the time for a comprehensive brand overhaul might seem daunting. However, the truth is, you can make meaningful updates to your branding in just 10 minutes. Let’s explore three quick and impactful actions you can take today to breathe new life into your brand. Here is how you can Update Your Branding in Just 10 Minutes! Refresh Your Social Media Profiles: 3-Click Branding Makeover Your social media profiles are often the first point of contact for potential customers. In just 10 minutes, you can give your profiles a mini-makeover. Start b ..read more

There are so many ways that you have to show up as a business owner and also a brand. It can be tricky to keep all of those details at your fingertips. A brand guide is the blueprint for consistency, authenticity, and lasting impressions. As a bonus, I have included a FREE Canva template that you can download and customize get you started. Read on to find out about The Crucial Need for a Brand Guide and how it is vital to your business. Consistency is Key When it comes to your brand, consistency is KEY! The best way to create that consistency? A brand guide! It provides a quick and easy set o ..read more

In the dynamic world of personal and business branding, your visual identity is more than just a snapshot—it’s a story that sells your brand. As a seasoned branding coach and brand strategist, I understand the vital role that updated branding photos play in telling your story authentically. Don’t forget that people buy with their eyes, so branding photos need to be an essential part of your marketing strategy. However, you might be wondering when is the best time of year to update your branding photos? Here are some ways you can decide when is the right time for you and your business. The Fre ..read more

It has never been easier to be a business owner…and yet, it has also never been more overwhelming! in the ever-evolving realm of entrepreneurship, staying ahead of the curve is key for businesses who want to make a lasting impression. As we step into 2024, it is time for your visuals to take center stage for your business so you can grow and stand out in the crowded online marketplace. Here is my best advice for Navigating the Visual Brand Landscape in 2024: A Strategic Approach. Embracing Authenticity in Branding: Consumers are more discerning than ever, seeking genuine connections with the ..read more

Your brand is kind like having kids. Just when you figure them out….they change and need a new strategy! It can be overwhelming to be a business owner and look at all the things you “should” be doing. Not to add to your plate, but if you are feeling a pull to refresh or revamp your brand, here are 5 Ways You Can Elevate Your Brand in 2024. These strategies will help you level up, make you more relevant and make you money! Elevate The Visual Aesthetic of Your Brand in 2024 Your visual identity is the face of your brand, and a contemporary look is vital. If you want to stand out in the crowded d ..read more