The Brand Photographer’s Lounge – A community for brand photographers
AKP Branding Stories Blog
by Amanda
3w ago
How great is it that the sun is starting to shine again!  It felt like a long winter and I’m excited to be back hosting outdoor brand shoots this month   Anyway, I wanted to come and talk about how even though I’m always chatting to clients and business owners, it can sometimes feel a bit lonely as a photographer which was why I set up the Brand Photographer’s Lounge…. I was reminded of this recently when I went to a wedding supplier meetup (yes I know, I’m not shooting weddings anymore!) and I got to catch up with lots of old friends and colleagues, including photographers and I re ..read more
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From Snapshots to Storytelling: The Evolution of Brand Photography
AKP Branding Stories Blog
by Amanda
3M ago
Having awesome brand photography that people can relate to is so important for any business. It’s the first impression customers have of you, and it should represent your values and personality. A great brand photo can help you stand out in a crowded marketplace, attract your dream customers, and build trust with your audience.  From old-school formal portraits to the current trend of authenticity and personalisation, brand photography has come a long way. In this blog, we’ll take a fun journey through the evolution of brand photography and see how it’s become an increasingly important to ..read more
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The Power of Inclusivity in Brand Photography: Representation Matters
AKP Branding Stories Blog
by Amanda
3M ago
Nowadays, it’s more crucial than ever to ensure that we’re representing everyone in our society, no matter their background, identity, or experience. We’re seeing this push for inclusivity and representation everywhere, from politics to the media, and it’s time for brands to follow suit.   For entrepreneurs especially, representation matters when it comes to brand photography. How you represent yourself and your business can have a huge impact on how your brand is perceived and connects with your target audience. So, let’s dive in and explore why inclusivity is so crucial in brand photogr ..read more
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Content Brand Shoot with Podcast Hosts “Oh For Food’s Sake”
AKP Branding Stories Blog
by Amanda
3M ago
Hello!   Throwing it back to the summer where I met and photographed the fabulous duo Amy and Lucy of the podcast “Oh For Foodsake” and before I hand you over to Amy to give us a bit of an insight into the business, I have to say that these two embraced the colour!  You read a lot of advice online saying that you should shy away from bright colours and bold patterns on a photoshoot and I call BS!  These two ladies bought all the colour and patterns and I just love the impact it had on their images.   We photographed in a beautiful shoot house / AirBnB that the ladies were s ..read more
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What to do with your brand photos
AKP Branding Stories Blog
by Amanda
5M ago
Hey   I had a shoot recently where she knew she needed images for her business but didn’t really know how or where to use them once she got them, so this post is for you Hun and for any one else out there who wants to know how to make those photos work REALLY hard for you and your business!   So first things first, you are going to want to download them and get them organised…  Ideally have them saved in a couple of places so you have a back up, having them in Google Drive is a good idea as then they’re accessible on the go and easily shared with your team if you have one.  ..read more
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How to use AI in your brand photography business
AKP Branding Stories Blog
by Amanda
7M ago
So I know that AI is a hot topic in so many industries right now, and I know it’s causing some grumbles with people worrying that it’s going to take over and ruin business.  But I honestly think it’s an opportunity, one that I am going to be learning a lot more about and seeing how I can use it to support my business and therefore support my clients.  In fact, today I will be starting an 8 week course with the fabulous Chantelle and Tom who are both friends and clients of mine who have been delving into the world of AI for far longer and much more detail than me.   But for now ..read more
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Group Shoot Experience with Fiona from the Podcast Expert
AKP Branding Stories Blog
by Amanda
7M ago
Hello!   I first met Fiona through a mutual Facebook group where she joined my first ever Group Shoot Experience and I absolutely love her wit and sense of humour!  She’s the expert in podcasts and getting PR for your podcast and she’s a pretty big deal!  But this was bought home to me when I then photographer her at the Podcast show and saw her in action and then again recently at Bee Inspired.  Needless to say, I’m a big fan!  So you have to get to know her too….     What first got you into your field? I was due to start a journalism degree and went to wor ..read more
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Do your brand photos have the festive cheer?
AKP Branding Stories Blog
by Amanda
7M ago
I know I know, it’s only October, so why am I talking about Christmas?  Well, because if Sainsburys is already selling mince pies you know that you need to have at least started thinking about what marketing activities you’re going to be doing in December.  So, what could you be doing in December to market your business and be visible (even if you are on the festive slow down)…..   Wishing your clients and audience Happy Holidays on social media, emails, Christmas list Festive update on your website Celebrating and bringing in the New Year Illustrating your business advent cale ..read more
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New York Brand Shoot with Business Strategist Natalie Potts
AKP Branding Stories Blog
by Amanda
7M ago
Hello!   Another throw back to New York and this time with the fabulous Natalie Potts who is a force to be reckoned with – she’s business savvy, gets results, works hard and is so kind and fun – the full package!  I loved getting to know Natalie in the run up to her shoot and I can’t wait for you to get to know her a bit more too…     What first got you into your field? I love business and developing people. When I was climbing the corporate ladder, I recognised my ability to see talent in others and explored coaching so I could grow as a strong leader and more empathetic ..read more
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London Mini Shoot With Wedding Planner Natasha
AKP Branding Stories Blog
by Amanda
7M ago
Hello!   I know Spring was a long time ago, but I just had to introduce you to Natasha from Pearline Events as we had so much fun on her mini shoot and were blessed with what I think was the last remaining blossom tree in London, the perfect shade for her brand!  So let’s dive in and get to know her more…     What first got you into your field? I had planned events for family and friends for years. I had been considering getting into wedding planning for ages but I didn’t know how to start and was scared. After my son was born (as I was coming to the end of my maternity le ..read more
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