In this episode, Yakov delves into the common issue of investor commitment and explores strategies to overcome it. He shares personal experiences from a recent trip to Las Vegas, highlighting the importance of perception versus reality, a concept relevant to both capital raising and everyday life. He challenges the prevailing belief that raising capital is now more difficult and offers insights into building trust and delivering value to investors. Drawing on the principles of human psychology, Yakov outlines three key levers to increase investor commitment: social proof, trust-building, and i ..read more

In this episode, we delve into the journey of Jason Ballara, CEO and Co-Founder of Lark Capital Group, from veterinary surgery to real estate investment. Jason shares the challenges and paradigm shifts he faced coming from a profession with a high aversion to risk and a lack of financial literacy. He also discusses how he built confidence in the capital raising field even though talking about money was outside of his comfort zone. Moreover, Jason reveals the motivation behind integrating a nonprofit component into his fund structure and how it aligns with his mission to support struggling vete ..read more

In this episode, we explore the popular concept of "Who Not How" as discussed in the book co-authored by Dan Sullivan and Dr. Benjamin Hardy. While the idea of leveraging others to achieve goals sounds appealing, there are nuances and misunderstandings that can lead to unexpected hurdles. In efforts to help you avoid hiring blunders, Yakov Smart shares insights from his extensive personal experience with hiring–shedding light on the importance of understanding the "what" and "why" before focusing on the "who" and "how."   Key Takeaways: How to drive the vision with support rather than se ..read more

In this episode, Yakov reflects on some important capital raising tools that can also be the biggest sources of procrastination and results you don't want. Building your business around websites, CRMs, and The Mirror Effect, can create strong first impressions and allow you to tailor your messaging/outreach to attract the ideal investors, but having a hyper focus on optimizing these tools can really hinder your progress in capital raising.  Key Takeaways: How to create strong first impressions while tailoring your message to attract ideal investors How to maximize reach with your webs ..read more

Welcome back to another episode! Today's show is going to be a bit different—it's a solo episode where we dive into 10 hot takes that are not only relevant to capital raising but also to various aspects of life. Some of these topics may give you an emotional response but our aim here is to give some food for thought that will hopefully shift your perspective, inspiring you to create meaningful results on your capital raising journey and in your life.  Topics Discussed: Emotional decision-making Social media mindfulness Understanding human nature to master sales and marketing Balancing on ..read more

In this episode, Randy Langenderfer, founder of InvestArk, shares his journey from corporate life to full-time real estate investing. With a meticulous approach, Randy transitioned strategically, focusing on multifamily properties. With over $6 million raised across six deals, he emphasizes the importance of education, networking, and building trusted partnerships in the industry. Randy's insights shed light on raising capital, navigating market fluctuations, and diversification. Key Takeaways: Understanding market dynamics and building a reliable team to navigate challenges effectively What ..read more

In this special episode, Yakov delves into his firsthand experience at the 2024 Social Media Marketing World Event in San Diego, sharing transferable capital raising insights from a range of people including Gen-Zers and the marketing director of a successful casino. Yakov also dives into how to get the most out of conferences without burning out before going deep on the 5 biggest takeaways from the conference: Key Takeaways: The importance of learning how to capital raise through experts in other fields How to optimizes TikTok and LinkedIn for attracting investors AI’s emerging role in marke ..read more

In this episode, Yakov addresses three crucial questions on capital raising pertaining to finding investors, building credibility, and optimizing time. He emphasizes the importance of multifaceted strategic planning, crafting compelling narratives, leveraging social proof and shifting focus from time management to time leverage. For each of the three questions, he offers actionable guidance for achieving breakthroughs in capital raising.   Key Takeaways: Developing a strategic plan (online and offline) Embrace a multifaceted approach to social media  How to leverage the PPM Framewor ..read more

In this episode, Chris Price, CEO and Co-Founder of Red Fox Multifamily, shares his journey from being a passive investor to an active capital raiser in the real estate industry. He emphasizes the importance of taking action and investing in self-education to accelerate growth.  Chris highlights key strategies for success, including leveraging relationships, investing in self-education programs and utilizing social media and email marketing to build a personal brand and attract investors. He also discusses overcoming imposter syndrome and navigating potential challenges from his W2 employ ..read more

In this episode, Yakov delves into the world of effective communication for capital raisers, focusing on the power of words to stand out to investors. This episode addresses the common question in capital raising: "What do I say to investors?" He provides insights into crafting catchy messaging that resonates with investors and offers a unique perspective on standing out from the crowd.   Key Takeaways: Being relevant to your target audience The power of words in copywriting to influence perceptions and drive action The “tight copy” technique Risk mitigation messaging Write the way you t ..read more