#52 How to fix the issue with onboarding women to Web3 w Zoe Faircloth (Crypto Girls Club)
OOO - A Web3 Marketing Podcast
by OOO - a Web3 Marketing Podcast
1w ago
Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ Mint the episode here - https://bit.ly/Cryptogirlsclub DDL -25th of April 2024 Hello everyone, This week's guest is Zoe Faircloth, CEO & Co-Founder of Crypto Girls Club and CGC Talents. With six years in the crypto industry, Zoe previously fronted communications at SMART VALOR, a Swiss-based digital asset exchange. Zoe was also in charge of marketing strategy at German crypto bank Nuri (formerly Bitwala) and Fidor Bank, one of the first fintechs in Europe to offer bitcoin onramp. Through founding Crypto Girls Club in 2021 ..read more
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#51 Part 2 - Is Web3 having an identity crisis? with Amy Wilkinson @WalletConnect
OOO - A Web3 Marketing Podcast
by OOO - a Web3 Marketing Podcast
2w ago
Grab your free Dealfront demo here: ⁠⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠⁠ Hello everyone, This week's guest is Amy Wilkinson, Head of Growth at Wallet Connect. Amy is a web3-native marketer who’s been helping brands in the space since 2020, supporting a diversity of projects — like Radix DLT and WalletConnect — in developing and nurturing their growth. From building audiences of 40,000+ for keynote events to onboarding 100K+ users onto new products within the first month of launch, Amy has worked on an extensive range of strategies, initiatives, and campaigns that encapsulate the need for web3-orient ..read more
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#51 Part 1. Is Web3 having an identity crisis? with Amy Wilkinson @WalletConnect
OOO - A Web3 Marketing Podcast
by OOO - a Web3 Marketing Podcast
2w ago
Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ Hello everyone, This week's guest is Amy Wilkinson, Head of Growth at Wallet Connect. Amy is a web3-native marketer who’s been helping brands in the space since 2020, supporting a diversity of projects — like Radix DLT and WalletConnect — in developing and nurturing their growth. From building audiences of 40,000+ for keynote events to onboarding 100K+ users onto new products within the first month of launch, Amy has worked on an extensive range of strategies, initiatives, and campaigns that encapsulate the need for web3-oriented ..read more
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#50 POAP just reached 7 million minted POAPS. How they got there, the case studies and bast practices with Jye Sandiford
OOO - A Web3 Marketing Podcast
by OOO - a Web3 Marketing Podcast
1M ago
Grab your free Dealfront demo here: ⁠⁠https://bit.ly/49CrzqW⁠⁠ Hello everyone, This week's guest is Jye Sandiford, Head of Entreprise at POAP.Jye is Head of Enterprise at POAP Inc. evolving solutions and working with organisations on their community and marketing strategies using POAP to create greater connection and experiences. His a member of various communities in Web3 from Safary, Serotonin and Purple DAO who fund the continued expansion of Farcaster Protocol. I brought him on to chat about: * What POAP does, how does it work and how companies can leverage it in their community growth ..read more
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#49 Decoding Web3 Business Models: How Unfungible Helped Drive Growth for over 100 Web3 Brands and NFT Launches w Leon Abboud
OOO - A Web3 Marketing Podcast
by OOO - a Web3 Marketing Podcast
1M ago
Grab your free Dealfront demo here: ⁠https://bit.ly/49CrzqW⁠ Hello everyone, This week's guest is Leon Abboud, CEO and Founder of Unfungible.xyz - A web3 marketing agency helping NFT projects launch and grow. In the last couple of years, Unfungible has worked with over 100+ NFT founders, and overseen the launch of over $5m in NFT mints only in the last 60 days. Leon is also one of the few Web3 marketers out there to create educational content on his YouTube channel. I brought him on to chat about: * Launching over 100 NFT projects: common marketing struggles, successful business models, and f ..read more
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#48 Community Engagement In Web3: Lessons from Disco.xyz's growth to 1.3 M credentials with Evin McMullen
OOO - A Web3 Marketing Podcast
by OOO - a Web3 Marketing Podcast
1M ago
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Evin McMullen, CEO and co-founder of Disco.xyz, your identity for the Metaverse. Disco enables your personal data backpack, making data and reputation portable across Web2 apps and Web3 blockchain ecosystems. She is also co-founder of DAO Jones and inkDAO and an advisor to Boys Club. I brought her on to chat about: * Advantages and Disadvantages of Centralized vs. Decentralized Systems * How to create personalized onboarding experiences on chain and off chain * Disco's user growth through developer ..read more
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#47 Loyalty Programs in Web3: Retention strategies that work with Eugene Telnov
OOO - A Web3 Marketing Podcast
by OOO - a Web3 Marketing Podcast
2M ago
Hello everyone, This week's guest is Eugene Telnov, a seasoned marketing and brand-building expert with 15+ years of hands-on experience. I brought him on to chat about: * Acquiring and retaining users in Web3 * Data and analytics that are important for any founder & marketer * Brand ambassador programs and community building * Loyalty programs best practices and more Support the show here https://linktr.ee/supporttheooo Mint the episode here: https://pods.media/ooopodcast/loyalty-programs-in-web3-retention-strategies-that-work-with-eugene-telnov Get in touch: Eugene LinkedIn: https://ww ..read more
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#46 What got us here won't get us there: and what to expect in 2024 with Amanda Cassatt
OOO - A Web3 Marketing Podcast
by OOO - a Web3 Marketing Podcast
2M ago
Hello everyone, This week's guest is Amanda Cassatt, Founder & CEO Serotonin, a Web3 Marketing agency. I brought her on to chat about * Scaling a Web3 native agency & what founders should choose as Marketers * Go-to market strategies that you think still work in 2024* Community launch and growth tactics * loyalty programs and the bridge to Web3* 2024 trends to watch out for and more Support the show here https://linktr.ee/supporttheooo Mint the episode here: https://pods.media/assets/10/0xf26e8f0f60ab30c4c301ad8a54bc0b00372fb337/1 Get in touch: Amanda - https://twitter.com/amandacassat ..read more
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#45 Web3 Marketing Analytics Finally Made Easy with Filip Wielanier (Cookie3)
OOO - A Web3 Marketing Podcast
by OOO - a Web3 Marketing Podcast
3M ago
This week I invited Filip Wielanier [Web3 User Analytics], Co-founder and CEO Cookie3, to join me in explaining more about: * What should marketers know about data and analytics in Web3 * What kind of data can/should be tracked in Web3 * Can onchain/off-chain data be correlated in some way? and more Get in touch Filip - https://www.linkedin.com/in/filipwielanier/ Cookie3 - https://www.cookie3.co ..read more
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#44 Growth marketing on Solana: the does and don'ts with Will Leatherman
OOO - A Web3 Marketing Podcast
by OOO - a Web3 Marketing Podcast
3M ago
Hello everyone! In this first episode of the year, I brought Will Leatherman, CEO & Founder Voodoo, a boutique agency focused on working with Solana projects. In our chat we touch on: * Common needs of Solana projects * Partnerships within the ecosystem * Building communities on Solana * Trends within the Solana ecosystem and more. Want to support the show? On Patreon- https://www.patreon.com/OutofOrdinaryPodcast ⁠⁠⁠Unisub - ⁠⁠⁠ https://app.unisub.io/subscribe/65?network=matic⁠⁠⁠ Get in touch: Will - https://www.linkedin.com/in/willleatherman/ Vodoo Agency - https://www.voodooagency.c ..read more
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