The Big Shift in Cancer Treatment with Gretchen Knoll
Trials with Maya Z
by Maya Zlatanova
1w ago
In this episode, Maya meets Gretchen Knoll. She has over 20 years of experience in pharmaceutical clinical development, now she focuses on enhancing care for severely ill patients and reducing healthcare costs through strategic collaborations.  Maya and Gretchen Knoll discuss the challenges and potential transformations in clinical research. They delve into the need for a shift from organ-based cancer treatment to tumor classification, the importance of patient empowerment and education, and the potential of AI and predictive analytics in advancing drug discovery and personalized medicin ..read more
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Why Diversity in Trials Is Doomed Until We Fix Reimbursement with Sam Whitaker
Trials with Maya Z
by Maya Zlatanova
3w ago
In this episode of 'Trials with Maya Z', host Maya Z interviews Sam Whitaker from Mural Health, discussing the pressing issue of patient reimbursement in clinical trials.  Sam Whitaker is a Founder and CEO of Mural Health, a tech company on a mission to make it easy to participate in clinical research. Mural Health was founded in 2022 as Sam’s effort to evolve the product he invented, the ClinCard, when he founded Greenphire in 2008. Maya and Sam explore how one-third of Americans are excluded from participating in clinical trials due to financial constraints and eligibility for welfare ..read more
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A Clinical Trials Odyssey with Ross Jackson
Trials with Maya Z
by Maya Zlatanova
1M ago
In this episode, Maya meets the author of two well-received books. Ross Jackson consults with and advises organizations within the clinical trials industry. He helps them improve patient recruitment and retention. Maya and Ross discuss the following topics: (0:51) What led Ross to write the books on patient recruitment (6:39) Patient recruitment in 1999 vs now (10:06) Doing country localization right (15:26) How to craft a solid patient recruitment strategy (14:58) Why DCT is the new norm now (24:11) Why aren’t satellite sites popular enough (28:02) Do we do clinical assessments right Tune ..read more
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How to Market Clinical Trials to the Right Participants with Colin Sholes
Trials with Maya Z
by Maya Zlatanova
1M ago
In this episode, Maya meets Colin Sholes. Colin is the founder of Cure Clinical Inc., a US-based software company building a comprehensive database for clinical research performance analysis. Maya and discuss the following topics: (4:29) Why is a direct-to-consumer business similar to patient recruitment (8:06) How to balance the pitch to patients with the site demands (11:23) How to achieve consistency in patient recruitment ads (14:40) Are sponsors and CROs reacting to clinical sites direct feedback (16:58) How does Cure Clinical make trials more scalable (20:50) Do sites need better stati ..read more
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The New Generation of Leadership with Andreas Beust
Trials with Maya Z
by Maya Zlatanova
3M ago
In this episode, Maya meets Andreas, who is a part of the new generation of CRO leaders. He has new ideas and concepts of how to bring better clinical research services to the market and make trials more accessible. Maya and Andreas discuss the following topics: (2:55) Why aren’t more students pursuing careers in clinical trials? (6:35) What does the Association of International CROs do? (10:49) How to balance global trial coverage with local support? (8:32) Should big companies manage local teams as mini-companies? (18:38) How to face clinical trial challenges as an international company ..read more
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How to Make Clinical Trials More Transparent with Till Bruckner
Trials with Maya Z
by Maya Zlatanova
4M ago
In this episode, Maya meets Till, the founder of TranspariMED. Till is a political scientist by background, now focused on raising awareness about clinical trial transparency.  Maya and Till discuss the following topics: (1:19) How to achieve transparency in clinical trials (3:37) Should all trials be fully transparent (5:26) The current state of clinical trial transparency (8:32) Who should enforce reporting clinical trial results (14:58) Who benefits from opacity in clinical trial results (20:35) How to foster better transparency in trials (29:54) What makes or breaks clinical trials ..read more
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Leveraging Social Media for Patient Recruitment with Steve Wimmer
Trials with Maya Z
by Maya Zlatanova
5M ago
In this episode, Maya meets Steve. Steve is the VP of partnerships for 1nHealth. He brings a wide-ranging scope of experience to his role, having worked previously in digital marketing, e-commerce, and education. He is primarily responsible for assessing digital recruitment feasibility and developing external partnerships. Maya and Steve discuss the following topics: (2:00) The common things between patient recruitment and e-commerce (4:48) The 3 e-commerce tactics that can be applied to patient recruitment (11:57) Are iterations of patient recruitment ads expensive (13:53) The #1 platform f ..read more
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Pioneering Site-Centric Transformation with Raymond Nomizu
Trials with Maya Z
by Maya Zlatanova
6M ago
In this episode, Maya and Raymond discuss the following topics: (2:09) What’s happening right now with clinical sites (5:23) Should sites choose their own tech stack (8:24) How to build better ePRO workflows (13:06) The 1 way to offer global solutions for sites (16:09) What is the future of sites (23:09) How can clinical trials get more collaborative  Tune in today and start expanding your knowledge! Maya Zlatanova, CEO of Trialhub Raymond Nomizu, Co-Founder of CRIO See More: TrialHub CRIO ..read more
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Clinical Trials From a Patient’s Perspective with Carole Scarfton
Trials with Maya Z
by Maya Zlatanova
7M ago
In this episode, Maya sits with Carole Scarfton, Director and Co-Founder of a Patient Advocacy Organisation. They deep dive into the following topics: (4:00) How has access to clinical trials altered? (8:36) Do companies approach patients for clinical trials? (11:47) How to assess proposals from small companies? (16:13) Who should be more proactive: doctors or patients? (19:55) Carole’s first experience with a clinical trial (24:35) How to accelerate change in clinical trials? Tune in today and start expanding your knowledge! Maya Zlatanova, CEO of Trialhub Carole Scarfton, Director & C ..read more
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How to Speed Up Clinical Trials with Kimberly Tableman
Trials with Maya Z
by Maya Zlatanova
7M ago
 In this episode, Maya and Kimberly, Founder and CEO of ESPERO, discuss the following topics: (2:20) What does a Head of Digital Clinical Trials do? (4:36) How can we speed up clinical trials? (7:54) Top inefficient trial processes requiring a shift (12:00) The main challenge in clinical trials (15:38) Bridging the gap between companies and patients (20:00) How to improve protocol design (23:51) Why the industry is still not ready for AI and ML Tune in today and start expanding your knowledge! Maya Zlatanova, CEO of Trialhub Kimberly Tableman, CEO of ESPERO See More: TrialHub ESPERO ..read more
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